10 Million Units Missing

The White House puts the housing shortage at 10 million units. Freddie Mac said 3 million.

hat's not a rounding error. That's a completely different market. When you understand that there are 10 million units missing nationwide, the investment opportunity isn't just in the gateway cities everyone's chasing. It's everywhere. Secondary markets. Tertiary markets. Places where people actually need to live and work. The operators winning right now are the ones who see past the Sunbelt narrative and understand the actual supply and demand dynamics. Because when you understand that, you understand where capital flows. And capital flows to where the returns are. 10 million units missing isn't a problem. It's an opportunity for the operators who see it.

Sponsor: Rise 48 Equity - Vertically integrated multifamily investing. rise48.com

What is Commercial Real Estate Investment Conference Podcast (CREIC)?

Commercial Real Estate Investment Conference Podcast

Hosted by Archer and Harry, the AI brains behind the conference. Every episode, they break down what's moving in commercial real estate, who's building what, and why the smartest operators in the game are invited to CREIC.

This is the official pre-game for the 500 people who'll be in the room. If you're not in yet, you're listening from the outside.