Selling Trust | 2. Why Building Relationships Is Harder Than Ever (And What to Do About It)

In this episode of The Selling Trust Show, Nathan Mark, creator of The MARK Method, breaks down Relationship Building 101 and explains why human connection is becoming more important than ever in an increasingly automated world—revealing the three simple principles that help adults build meaningful, lasting relationships.

What is Selling Trust ?

Welcome to Selling Trust, the podcast for sales reps who want to multiply commissions by building real relationships — without cold calls, chasing, or begging for deals.

Hosted by Nathan Mark — a sales leader with over $40M in enterprise sales — each episode reveals how high-performing reps leverage trust, connection, and relationship-driven events to fill their pipeline and close more deals.

Through weekly solo episodes and interviews with top sales pros, you’ll learn how to host powerful events, build a reputation that attracts warm leads, and create systems that scale trust — not pressure.

If you're tired of the grind and ready to sell in a way that feels good and works, this is your show.