Demand Gen Dialogue

During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering relevant content experiences to buyers.

“Every marketer in the world tells themselves the same lie: that our audience is just too busy. They’re too busy to read the blog, they’re too busy to tune into the webinar, they’re too busy to watch the video, they’re too busy to come to the conferences,” said Baer. “It’s not true. It’s not about time. When a prospect tells you that they are ‘too busy,’ what they really mean — but will not say — is that what you have offered them is not relevant enough.”

Show Notes

During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering relevant content experiences to buyers.

“Every marketer in the world tells themselves the same lie: that our audience is just too busy. They’re too busy to read the blog, they’re too busy to tune into the webinar, they’re too busy to watch the video, they’re too busy to come to the conferences,” said Baer. “It’s not true. It’s not about time. When a prospect tells you that they are ‘too busy,’ what they really mean — but will not say — is that what you have offered them is not relevant enough.”

What is Demand Gen Dialogue?

Demand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.