In this episode of The Negotiation, we bring back a previous guest with some exciting new news. Charles Lavoie, who was our 8th guest almost two years ago, has recently been named the new Director of Creative Labs at WPIC, which was a great opportunity to discuss the creative landscape when doing business in China. We ask Charles for his definition of creativity, and why he believes it's important to maintain a certain amount of creativity in-house vs externalizing it to KOLs and KOCs to gain a long-term edge in the market. We discuss economic factors at play as well, discussing what a KOL might charge you for the creative assets and attention, and how brands can do better than market avg ROI on that spend. We also discuss how to manage or teach creativity, and how to deliver creativity through a consistent framework. Enjoy!
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.