{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "What’s the biggest misconception about building brands? \r",
      "startTime": 0,
      "endTime": 104
    },
    {
      "title": "Do other brands influence the perception of your brand? \r",
      "startTime": 104,
      "endTime": 386
    },
    {
      "title": "What is the core of your business’s brand? \r",
      "startTime": 386,
      "endTime": 611
    },
    {
      "title": "How to pick a niche that is just right. \r",
      "startTime": 611,
      "endTime": 994
    },
    {
      "title": "What is too big of a niche to start a business? \r",
      "startTime": 994,
      "endTime": 1306
    },
    {
      "title": "The evolution of a brand over time. \r",
      "startTime": 1306,
      "endTime": 1673
    },
    {
      "title": "What’s the difference between a serious brand and an adult brand? \r",
      "startTime": 1673,
      "endTime": 1999
    },
    {
      "title": "Tips on how to find your fans. \r",
      "startTime": 1999,
      "endTime": 2250
    },
    {
      "title": "The importance of having a differentiator in the space. \r",
      "startTime": 2250,
      "endTime": 2426
    },
    {
      "title": "Most people want to help. Most of the time you’re going to get a yes. \r",
      "startTime": 2426,
      "endTime": 2833
    },
    {
      "title": "The importance of being relatable to your audience. ",
      "startTime": 2833,
      "endTime": 0
    }
  ]
}