How can partnerships fuel growth without high costs?
What’s the real secret to building successful go-to-market strategies?
Is the future of business led by ecosystem-driven growth?
In this episode of GTM News Desk,
Sean Adams, the mastermind behind
iorad’s partner-led growth strategy, shares the power of strategic partnerships and how they drive sustainable revenue. Sean also talks about his experience navigating the challenges of enabling partners, managing post-sale success, and creating a workflow that supports long-term growth.
Jump into the action:
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00:00) Breaking News on GTM News Desk
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01:15) Setting the stage: The power of partner-led growth
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04:30) How partnerships can drive revenue with zero CAC
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07:10) The importance of understanding your customer’s workflow
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10:20) Building strategic, long-term partnerships that scale
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13:05) Overcoming the challenges of post-sale partnerships
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15:45) How to enable partners for success in your go-to-market strategy
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19:00) The secret to maintaining alignment between partners and your business
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22:15) Scaling business growth through ecosystem-led partnerships
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25:30) Navigating the complexities of partner relationship management
(
28:00) How to drive revenue indirectly through partnerships
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31:10) Lessons learned from partnering with the right technology platforms
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34:15) Building trust and credibility with your partners
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37:45) Productivity per partner: What does success look like?
What is GTM News Desk?
No BS news about B2B Go-To-Market.
This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.
Mark Kilens and Natalie Marcotullio give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Natalie take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.
Produced in partnership with Share Your Genius - we handle full-service media production: managing the process, people, and growth. Find our more at www.shareyourgenius.com