"SEO has done us a disservice in the way we think about content."
Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI.
They explore the importance of brand awareness, the future of account-based marketing, and the need to return to fundamental marketing principles. The discussion emphasizes the significance of creating valuable content that resonates with audiences and the role of thought leadership in driving demand.
Nerd out on doing marketing the right way, Dungeons and Dragons (yeah, she's a big fan), and talking shop with Sarah: https://www.linkedin.com/in/sarahhartland
Podcast Sponsor: The Marketing Agency, MKG, that focuses on meaningful relationships & measurable results: https://mkgmarketinginc.com/
Behind the scenes Producer-ing Magic by Elijah Drown (Creative Director, Your Podcast Sidekick): https://yourpodcastsidekick.com/p/yps-overview
- (00:00) - The Evolution of Demand Generation
- (02:52) - Navigating the Challenges of Startups
- (05:56) - The Shift from SEO to Content Marketing
- (08:49) - Generative AI and Content Creation
- (11:53) - The Importance of Brand Awareness
- (15:02) - The Future of Account-Based Marketing
- (18:12) - Finding Balance in Marketing Strategies
What is Back on T-R-A-C-K?
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.
After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.
Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.