The Floral CEO

Episode Description: In this episode of The Floral Hustle podcast, Jeni Becht dives deep into the art of outsourcing and how it can transform your floral business. As your business grows, it's crucial to focus on tasks that truly matter and delegate those that drain your energy. Jeni shares her top five tasks that florists should consider outsourcing to save time, reduce stress, and boost productivity, allowing you to focus on your creativity and business growth.
Key Takeaways:
  • Why outsourcing is essential: Learn how outsourcing can free up your time and mental load, letting you focus on growing your business.
  • Social media management: Struggling to keep up with your floral business's social media? Discover how delegating this can save you time and improve consistency.
  • Admin tasks: From organizing contracts to handling emails, Jeni explains how outsourcing admin work lets you concentrate on floral design.
  • Bucket cleaning: Keep your flower inventory fresh without the hassle by outsourcing bucket cleaning to maintain cleanliness and avoid bacterial issues.
  • Event preparation and teardown: Tired of staying late to clean up after weddings? Find out how a reliable teardown team can save you from exhaustion and ensure everything runs smoothly.
  • Accounting: The importance of hiring a tax expert to ensure you’re maximizing profits, staying compliant, and growing your business in a sustainable way.
Why It Matters: Whether you’re a solo florist or running a large floral studio, outsourcing helps you stay organized and efficient, while reducing burnout. If you're ready to scale your wedding and event flower business, you need to work smarter, not harder!
Listen Now: Tune in to this episode and discover the power of outsourcing in your floral business!

What is The Floral CEO?

Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.

Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into:

Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events

Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners

High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients

Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench

CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing

Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements.

Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸

Connect & learn more:

Website & free resources: http://floralceo.com

Instagram & Facebook: @‌thefloralceo

Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time.

Website- floralceo.com

Social @‌thefloralceo.com