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This episode of the Live Better Sell Better Podcast features Leslie Greenwood, Founder, and CEO of Chief Evangelist Consulting. The future of sales is customer-led, evangelist-led, and community-led.
Leslie shares her insights on how salespeople can best serve their customers and grow their businesses through evangelism, a grassroots way of taking care of customers and building a community that organically speaks about your product without being told to do so.
Leslie emphasizes how important it is for companies to create a connection with their customers beyond just the product. People want to feel like they are part of something, and if a company can create that feeling, they will be much more successful.
HIGHLIGHT QUOTES
Build your community by establishing your values first - Leslie: "This is an investment and it's a long-term investment. So some of the things, like I talked earlier, it's what are the values of the company, values of the community, what will be your competitive advantage over other communities? How are you going to differentiate yourself? Then what challenges do your community members have that you're going to be able to solve?"
Research your community and prepare a 30-day content calendar - Leslie: "You definitely have to have a content calendar. You should have, at least, 30 days of content before you start. If you've done your research, you already know what they want to talk about, what their pains are, what they think the value is of the community. You just take that and you put a content calendar out."
You can find out more about Leslie and join her course in the links below:
LinkedIn: https://www.linkedin.com/in/leslie-greenwood/
Website: https://thechiefevangelist.com/
Live Better. Sell Better. is sponsored by our proud partner:
Vidyard | vidyard.com
Chili Piper | chilipiper.com
Rocket Reach | rocketreach.co
Orum | orum.com
Clari | clari.com
This episode of the Live Better Sell Better Podcast features Leslie Greenwood, Founder, and CEO of Chief Evangelist Consulting. The future of sales is customer-led, evangelist-led, and community-led.
Leslie shares her insights on how salespeople can best serve their customers and grow their businesses through evangelism, a grassroots way of taking care of customers and building a community that organically speaks about your product without being told to do so.
Leslie emphasizes how important it is for companies to create a connection with their customers beyond just the product. People want to feel like they are part of something, and if a company can create that feeling, they will be much more successful.
HIGHLIGHT QUOTES
Build your community by establishing your values first - Leslie: "This is an investment and it's a long-term investment. So some of the things, like I talked earlier, it's what are the values of the company, values of the community, what will be your competitive advantage over other communities? How are you going to differentiate yourself? Then what challenges do your community members have that you're going to be able to solve?"
Research your community and prepare a 30-day content calendar - Leslie: "You definitely have to have a content calendar. You should have, at least, 30 days of content before you start. If you've done your research, you already know what they want to talk about, what their pains are, what they think the value is of the community. You just take that and you put a content calendar out."
You can find out more about Leslie and join her course in the links below:
Live Better. Sell Better. is sponsored by our proud partner:
Vidyard | vidyard.com
Chili Piper | chilipiper.com
Rocket Reach | rocketreach.co
Orum | orum.com
Clari | clari.com
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Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!