In this episode of Joint Session, host Herb Barbot is joined by Jessica Gonzalez, President of the Latino Cannabis Alliance, and Jason Ortiz, the organization’s Vice President, for a thought-provoking discussion on advocacy, social equity, and the future of Latino leadership in the cannabis industry. Drawing on their extensive experience in policy, law, criminal justice reform, and community organizing, Jessica and Jason share their personal journeys into cannabis advocacy and explain why they founded the Latino Cannabis Alliance to address the unique challenges facing Latino communities—including the often-overlooked intersection of cannabis policy and immigration. The conversation explores what meaningful equity really looks like beyond licensing, the importance of education, representation, and community investment, and how effective advocacy is built through collaboration rather than confrontation. They also discuss their vision for expanding Latino participation in cannabis across the United States and Latin America, while outlining how the Alliance is working to influence policy, reduce stigma, and ensure the benefits of legalization reach the communities most impacted by decades of prohibition.
Joint Session: Diverse Voices in NYS Cannabis is produced by Herb Barbot, with executive production and marketing by Simlev Media.
Please contact us at herb.jointsession@gmail.com if you have any questions or comments, including topics to cover.
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What is Joint Session: Diverse Voices in NYS Cannabis?
Joint Session is your go-to source for the latest cannabis news shaping the New York market. Hosted by Herb Barbot, Esq., the first Director of Operations at the NYS Office of Cannabis Management, this podcast delivers expert insights, breaking developments, and in-depth conversations with the industry’s most influential voices.
From policymakers and legislators to business leaders, licensees, and advocates, Joint Session brings you exclusive interviews with those shaping the future of cannabis in New York and beyond. Plus, we keep you informed with key national and international cannabis updates. Whether you're an industry professional, an advocate, or just curious about the evolving landscape, Joint Session delivers factual, insightful, and digestible information to help you stay ahead of the curve. Tune in for high-level discussions, straight talk, and expert perspectives you won’t find anywhere else.