Most practices chase marketing tactics - SEO, ads, podcasts, webinars - before they ever settle on a strategy. Saul Marquez calls that the treadmill, and he says it's where most growth quietly dies.
Saul spent two decades in medical device sales, left a VP role, and bootstrapped Outcomes Rocket into a global healthcare marketing agency - now 1,900+ interviews deep with founders, CEOs, and clinicians. He joins Jakub to lay out the exact framework he uses to help healthcare companies grow.
We dig into:
🏥 Saul's #1 tip for growing a practice - keep your team as close to patients as possible, and let technology carry the repetitive load
🧭 The 3D model - Discover, Define, Deliver - and why strategy has to come before any tactic
🔁 The "treadmill" trap - how to tell real progress from busywork
📊 Why only 28% of healthcare marketers document their strategy - and why the other 72% are your opportunity
🧱 Owned, earned, paid - the order to build your marketing in, and why paid comes last
🎯 The "three uniques" - the questions that force out what your practice does that nobody can match
🤖 Why every practice needs an AI strategy before vetting vendors - "if you don't have a plan, you become part of somebody else's plan"
Resources mentioned:
👤 Guest: Saul Marquez
LinkedIn:
https://www.linkedin.com/in/saulmarquez1/Outcomes Rocket:
https://outcomesrocket.com🎙️ Podcasts
Healthcare Marketing Executive (Saul's podcast, Jakub was a guest):
https://www.youtube.com/watch?v=B6-SxLblM5oOutcomes Rocket (Saul's original podcast, 1,900+ interviews):
https://www.outcomesrocket.com/podcast🏢 People & companies mentioned
Pat Williams, iScribe Health
🧠 Frameworks & references
The 3D model: Discover, Define, Deliver
"Tactics are the noise you hear before the war is lost" - Sun Tzu, The Art of War
Aristotle's appeals of persuasion - ethos, pathos, logos
McKinsey - only 28% of healthcare marketers document their strategy
"Positive discontent"
🎙️ Related SPM episode
Evan Steele of rater8 on reputation management (ep. 9):
https://open.spotify.com/episode/5detjLcslSPFokVcObgkcs?si=f80bfbcb401b4076🎥 See how Talkie.ai works - AI medical receptionist demo:
https://www.youtube.com/watch?v=oOiJ3ITTrLY&list=PLLjcCBHYN2KoBqm-Dx-8lIwWLuU-CHXSg