Scaling is something everyone should consider when starting a business. It’s important to understand how and why you will grow in the future and what it might look like when you “make it.” This type of visualization and planning helps you work backward and figure out where you need to start.
Show Notes
Scaling is something everyone should consider when starting a business. It’s important to understand how and why you will grow in the future and what it might look like when you “make it.” This type of visualization and planning helps you work backward and figure out where you need to start.
Today’s episode is based on Nathan’s article,
The Billion Dollar Blog. We dive a little bit deeper into the four basic principles of scaling that Nathan introduces.
Main Takeaways
- Making money is a skill that you need to practice.
- Your audience is a critical launching pad for your business and will continue to matter even as you grow. At some point you will need to make the switch from audience to brand, but only you will know when that time is.
- The Four Principles
- Build more than a personal brand.
- Sell products, not attention.
- Drive higher customer value through recurring or repeat purchases.
- Choose a better business model.
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What is The Future Belongs to Creators?
A show for creators, by creators. Every Wednesday, hosts Charli Prangley, Miguel Pou, and Haley Janicek explore the creator economy, discussing the topics and questions facing creators and creative hopefuls alike.