1 00:00:00,160 --> 00:00:03,800 Karen Roberts, welcome to the show. We got a great pudootie in the news 2 00:00:03,800 --> 00:00:07,120 coming. This is a Saturday morning show, so we do coffee with 3 00:00:07,120 --> 00:00:10,840 Poduty and the Crew. And after this episode, Karen is 4 00:00:10,840 --> 00:00:13,120 officially inducted into the 5 00:00:14,160 --> 00:00:17,360 Poduty and the Crew. Check out the website news.poduty.com 6 00:00:17,680 --> 00:00:21,240 you'll see the crew at the top of the page. That's everybody who's ever been 7 00:00:21,240 --> 00:00:24,720 on the show, along with links to the shows they've appeared on 8 00:00:25,040 --> 00:00:28,760 and links to all their social profiles, their websites, their businesses. 9 00:00:28,760 --> 00:00:32,510 And make sure you support the people who are coming on here. Karen, all the 10 00:00:32,510 --> 00:00:35,510 way. You said you were in Mexico this morning. How's it going? 11 00:00:36,630 --> 00:00:40,190 Yeah, I am. I mean, as you can hear, I am from 12 00:00:40,190 --> 00:00:44,030 England. I'm from London, but yeah, you know, London's pretty cold. 13 00:00:44,030 --> 00:00:47,230 It's pretty dull in the winter. So I'd told my 14 00:00:47,230 --> 00:00:50,910 daughters a few years ago I wasn't going to do another winter in 15 00:00:50,910 --> 00:00:54,710 England. So, yeah, I'm here in Mexico. What a great place 16 00:00:54,710 --> 00:00:58,330 to spend the winter. How's it going so far? Loving it. 17 00:00:58,330 --> 00:01:02,090 Loving it. Why didn't I do this sooner? You don't miss the snow 18 00:01:02,090 --> 00:01:05,810 and the rain and the in the freezing cold? Not at all. Not 19 00:01:05,810 --> 00:01:09,650 at all. Well, as everybody knows at home, we got six 20 00:01:09,650 --> 00:01:13,330 great stories coming your way about live podcasting. This is a 21 00:01:13,490 --> 00:01:17,290 live show about live podcasting. We record it live. It's a 22 00:01:17,290 --> 00:01:19,890 very meta concept, very high level. 23 00:01:21,090 --> 00:01:24,940 We touch all the bases on this show. And that means I only have 24 00:01:25,020 --> 00:01:28,380 one question for my guest going into the show. Karen, 25 00:01:28,780 --> 00:01:32,540 do you know what time it is? It's showtime. 26 00:01:34,220 --> 00:01:35,340 What time is it? 27 00:01:41,660 --> 00:01:42,860 What time is it? 28 00:01:47,980 --> 00:01:50,780 It's time for. Poduty and the News. 29 00:01:52,940 --> 00:01:54,300 Poduty and the 30 00:01:54,300 --> 00:01:57,800 News. The only live 31 00:01:57,880 --> 00:02:01,560 news podcast about podcasting from the 32 00:02:01,560 --> 00:02:02,120 stage. 33 00:02:11,720 --> 00:02:14,520 The only live news podcast about 34 00:02:14,840 --> 00:02:17,160 podcasting from the stage. 35 00:02:22,380 --> 00:02:25,060 Oh, there we go. I'm on the stage. I had to do a little transition, 36 00:02:25,060 --> 00:02:28,900 a little sneakiness. I grabbed my coffee, I grabbed my glasses, I grabbed my 37 00:02:28,900 --> 00:02:32,220 show notes. I'm buried in stuff on the stage right now. 38 00:02:32,700 --> 00:02:36,180 I'm so excited. Karen and I had a great conversation before the show. We were 39 00:02:36,180 --> 00:02:39,460 hanging out for about 10, 15 minutes, laughing, telling stories about 40 00:02:39,460 --> 00:02:43,100 podcasts. Karen's got a great concept. Podcast 41 00:02:43,100 --> 00:02:46,500 profits Unleashed. It's a little bit of a podcast, a little bit of 42 00:02:46,500 --> 00:02:49,260 consulting. Karen, tell us a little bit about what you do. 43 00:02:51,450 --> 00:02:54,730 Well, where do I start? You see, I did this 44 00:02:56,490 --> 00:03:00,330 fear of bankruptcy, shall I say? And being stubborn 45 00:03:00,330 --> 00:03:03,970 because I've had my podcast for five years and I started 46 00:03:03,970 --> 00:03:07,810 in radio. I had a radio show. That's how it started. And the 47 00:03:07,810 --> 00:03:11,570 owner of the radio station offered it to me one year and 48 00:03:11,570 --> 00:03:14,570 I just went, yeah, that sounds cool. 49 00:03:15,050 --> 00:03:17,850 Didn't have any idea of what I was doing. 50 00:03:18,900 --> 00:03:22,500 At the same time, I launched a podcast network. And I was just like, hey, 51 00:03:22,740 --> 00:03:26,380 you want to show? There you go. And I wasn't giving any 52 00:03:26,380 --> 00:03:29,940 guidance or anything. And I don't know about you, 53 00:03:30,260 --> 00:03:33,460 but I think the stats are so true. 54 00:03:34,019 --> 00:03:37,860 You know, 90% of podcasters don't make it past three episodes. 55 00:03:38,260 --> 00:03:42,100 And at the 10% that do, 90% don't make it past 20. And 56 00:03:42,100 --> 00:03:45,430 I got that because my business 57 00:03:46,150 --> 00:03:49,830 was failing. And it got to the point where I was like, 58 00:03:49,830 --> 00:03:53,270 if things don't change, I'm going to be bankrupt 59 00:03:53,430 --> 00:03:56,990 by the end of the year. So this, I went into this not 60 00:03:56,990 --> 00:04:00,830 really with a plan, but from, you know, 61 00:04:00,830 --> 00:04:04,150 I don't want this to end because I love doing my podcast. 62 00:04:04,710 --> 00:04:08,430 So I needed to sort of reverse engineer, if you 63 00:04:08,430 --> 00:04:11,910 like, well, why are other people giving up and 64 00:04:12,430 --> 00:04:15,550 I'm not? Mine's growing. What's going on? 65 00:04:16,270 --> 00:04:20,110 So I decided to sort of. I realized the problem was me. 66 00:04:20,670 --> 00:04:24,270 I needed to own it, and I wasn't doing enough. I was just, 67 00:04:24,350 --> 00:04:28,030 hey, there you go. So I needed to coach them more. 68 00:04:28,109 --> 00:04:31,870 We went more into podcast production, but still, 69 00:04:32,750 --> 00:04:36,150 you know, people were giving up because it was. They were finding it 70 00:04:36,150 --> 00:04:39,950 overwhelming. And so what I. What I was doing 71 00:04:40,270 --> 00:04:44,030 for my own podcast, I was trying to coach my 72 00:04:44,330 --> 00:04:48,090 own guests on how to show up on my podcast, 73 00:04:48,170 --> 00:04:51,770 show up and shine, if you like. And I was like, well, maybe I can 74 00:04:51,770 --> 00:04:55,610 do this for others. And so that's what we 75 00:04:55,610 --> 00:04:59,210 really focus on now. I still have my podcast network, we still do podcast 76 00:04:59,210 --> 00:05:02,330 production, but we focus more on helping 77 00:05:02,810 --> 00:05:06,250 people guest on shows, how to share their 78 00:05:07,130 --> 00:05:10,920 system, origin story, if you like, and. And do 79 00:05:10,920 --> 00:05:14,640 it in a way that hopefully drives business 80 00:05:14,720 --> 00:05:18,280 their way. So that's how I ended up here. It was 81 00:05:18,280 --> 00:05:21,040 without a clear plan from the beginning, 82 00:05:21,840 --> 00:05:24,960 but a stubbornness to refuse to give up. I think. 83 00:05:26,720 --> 00:05:30,520 I love that strategy. I love showing people the benefits of 84 00:05:30,520 --> 00:05:34,160 podcasting and guesting on other shows. There's 85 00:05:34,160 --> 00:05:37,850 nothing that opens up your world more then finding people like you 86 00:05:37,850 --> 00:05:41,410 who have the same interests, the same passions, and then you start 87 00:05:41,410 --> 00:05:45,250 interacting with these other creators about doing the thing. It's such a 88 00:05:45,250 --> 00:05:49,050 great way to expand your sphere, make new connections, maybe even 89 00:05:49,050 --> 00:05:52,180 make new business opportunities. 100%. 90 00:05:52,360 --> 00:05:55,930 100%. It's more. It's like, you know, when people 91 00:05:55,930 --> 00:05:59,530 go Networking. Right. They might have a minute spiel. 92 00:05:59,530 --> 00:06:03,240 Right. They have their elevator pitch. I. I wasn't that 93 00:06:03,240 --> 00:06:06,840 keen on networking, but I understood the concept because 94 00:06:07,160 --> 00:06:10,920 everybody has this title, right. They have this title, which 95 00:06:10,920 --> 00:06:14,600 doesn't necessarily mean much to people, or people create this 96 00:06:14,680 --> 00:06:18,520 idea in their own mind of what that person does. And the 97 00:06:18,520 --> 00:06:22,200 elevator pitch in a networking event, you might go, oh, 98 00:06:22,200 --> 00:06:25,600 oh, that's what it is. Well, a podcast 99 00:06:25,600 --> 00:06:29,090 expands on that because you're having just authentic 100 00:06:29,090 --> 00:06:32,570 conversations, and by the end of it, your perceptions completely 101 00:06:32,570 --> 00:06:36,170 changed about what this particular person does. Right? 102 00:06:36,970 --> 00:06:40,490 Yeah. Because you have. What I tell people is you only have 103 00:06:40,490 --> 00:06:44,209 your perspective of the world, your perception of the world. And even 104 00:06:44,209 --> 00:06:47,810 though you may have the same interest as the guest or the host on the 105 00:06:47,810 --> 00:06:51,130 show, their perception, their perspective of the world is 106 00:06:51,290 --> 00:06:54,730 different, completely different than your own. So there's nothing better than 107 00:06:54,810 --> 00:06:58,340 making new connections and then getting the. Getting the ability 108 00:06:58,580 --> 00:07:02,300 to look at what you love in a different light, from a different point of 109 00:07:02,300 --> 00:07:06,020 view. And that's one of the things guesting does. It helps you grow and expand 110 00:07:06,020 --> 00:07:09,740 your mindset and like I said, like you say, make great connections 111 00:07:09,740 --> 00:07:13,580 and increase your exposure. Absolutely. And I 112 00:07:13,580 --> 00:07:17,380 think a lot of people miss out on. They, They. A lot 113 00:07:17,380 --> 00:07:20,580 of people, they think, I'm just going to borrow this. They see it at the 114 00:07:20,580 --> 00:07:24,190 stage. They see it as just the platform. And 115 00:07:24,350 --> 00:07:28,190 what we say is like, ah, you're missing out. Right. It's through. Actually, 116 00:07:28,270 --> 00:07:31,990 I feel personally, it's from the relationships 117 00:07:31,990 --> 00:07:35,670 that I've built with either as a host with the guest and 118 00:07:35,670 --> 00:07:39,510 as a guest with the host. Right. It's the relationships that 119 00:07:39,510 --> 00:07:43,350 could open doors to opportunities you, You. You never even knew 120 00:07:43,350 --> 00:07:47,150 were there. So it's not just the listener, because, you know, 121 00:07:47,150 --> 00:07:50,830 everything really about the podcast episode should be about the listener, 122 00:07:50,830 --> 00:07:54,500 but it's also about the relationship with a host or guest, 123 00:07:54,500 --> 00:07:58,060 if that makes sense. Yeah. And if people want to check out your network, 124 00:07:58,220 --> 00:08:01,940 learn more about your services and how to be a better guest, what's the best 125 00:08:01,940 --> 00:08:05,780 way to connect with you, Karen? The easiest thing, I 126 00:08:05,780 --> 00:08:09,220 mean, I do have an. Well, I'll give it towards the end. If 127 00:08:09,220 --> 00:08:12,900 anybody's interested in being a guest on 128 00:08:12,900 --> 00:08:16,260 shows and doing it in a more of an intentional or 129 00:08:16,260 --> 00:08:19,980 strategic way, then, yeah, I'll give you a 130 00:08:19,980 --> 00:08:22,700 link to my freebie at the end of the show, if you like. 131 00:08:23,590 --> 00:08:26,270 Awesome. Then that link will be in the show notes. You'll have to wait till 132 00:08:26,270 --> 00:08:29,990 the end to get it. But if you're listening to the recording in the 133 00:08:29,990 --> 00:08:33,470 future, you can go down the show notes. Check out Karen's links, check out 134 00:08:33,470 --> 00:08:36,990 Karen's piduti and the crew page over on the podcast 135 00:08:36,990 --> 00:08:40,710 website. Karen, are you ready to get into our stories? 136 00:08:41,110 --> 00:08:44,230 I'm not sure. I don't know that I'm qualified for this. Live 137 00:08:44,230 --> 00:08:48,030 podcasting is new concept to me. I think you're perfectly 138 00:08:48,030 --> 00:08:51,830 qualified for this. All your experience, all those things that you're prepping your guests for, 139 00:08:52,300 --> 00:08:54,940 those things apply to the stage. You know, you still want to put a great 140 00:08:54,940 --> 00:08:58,740 show together. I think you're going to have some great perspectives and you're really going 141 00:08:58,740 --> 00:09:02,580 to help the audience learn how to be more present as a guest, how to 142 00:09:02,580 --> 00:09:06,060 be more in the moment on stage. And I think we're going to have a 143 00:09:06,060 --> 00:09:09,740 great time over the next half hour. Cool. Here we go. We're 144 00:09:09,740 --> 00:09:13,540 going Big farmer. Big farmer. Farmer is the second story, but 145 00:09:13,540 --> 00:09:17,020 big pharma, bigger stage. Live from jpm. 146 00:09:17,020 --> 00:09:20,540 Recorded live at the JP Morgan Healthcare conference in San 147 00:09:20,540 --> 00:09:24,240 Francisco, the Stat podcast brought the boardroom to 148 00:09:24,240 --> 00:09:27,720 the microphone with a high level sit down. Featuring 149 00:09:27,800 --> 00:09:31,640 Novo Nordisk's new CEO and top biotech 150 00:09:31,640 --> 00:09:35,000 investors, the episode blended real time industry news, 151 00:09:35,240 --> 00:09:38,520 leadership, storytelling and future focused innovation. 152 00:09:38,840 --> 00:09:42,520 They covered everything from how an office Clerk rises to CEO 153 00:09:42,760 --> 00:09:46,520 to AI's growing role in biotech, to the battle 154 00:09:46,520 --> 00:09:50,180 for market share in the obesity drug space. It's a strong 155 00:09:50,180 --> 00:09:53,620 example of how live podcasting can turn major conferences into 156 00:09:53,620 --> 00:09:56,980 multi listen media moments, delivering 157 00:09:56,980 --> 00:10:00,740 insight, credibility and access that simply doesn't lend 158 00:10:00,740 --> 00:10:04,500 the same in a pre recorded studio episode. And I think a 159 00:10:04,500 --> 00:10:08,220 lot of what we're seeing here is everything you probably teach about Karen, 160 00:10:08,220 --> 00:10:11,860 about being in the moment, being on stage, being 161 00:10:11,860 --> 00:10:15,660 with people who are in the same industry, who share 162 00:10:15,660 --> 00:10:19,370 the same interests and here they are at a conference. What 163 00:10:19,370 --> 00:10:23,010 better place to position yourself than in front of people who are probably 164 00:10:23,010 --> 00:10:26,770 your customers? Absolutely. I mean this is 165 00:10:26,770 --> 00:10:30,370 the first time I'm sort of seeing, I didn't realize this was going on. And 166 00:10:30,370 --> 00:10:33,690 it has. You've really made me think my brain's been going, 167 00:10:34,410 --> 00:10:38,250 oh, like the opportunities here I think are massive 168 00:10:38,730 --> 00:10:42,490 because it's very different going to an event and 169 00:10:42,570 --> 00:10:46,410 speaking on stage. Like I started, that's what I started out with doing 170 00:10:46,490 --> 00:10:50,290 right. And, and I can honestly say it was, I've 171 00:10:50,290 --> 00:10:53,930 never been so scared. It was the most petrifying experience 172 00:10:54,410 --> 00:10:57,890 of my entire life getting up on stage. And it's a very different 173 00:10:57,890 --> 00:11:01,730 concept because you, you have to. Well, not everybody. I'm sure 174 00:11:01,730 --> 00:11:05,570 there's seasoned speakers that can just get up on stage and speak from 175 00:11:05,570 --> 00:11:09,090 the heart. But my first time, I felt like I had to 176 00:11:09,090 --> 00:11:12,490 learn my signature talk and absolutely 177 00:11:12,490 --> 00:11:16,330 perfectly. I couldn't work the clicky thing at the same time, 178 00:11:16,330 --> 00:11:19,970 so the sound engineer had to help me. And so when I came into 179 00:11:19,970 --> 00:11:23,690 podcasting, it was so much easier because 180 00:11:23,690 --> 00:11:26,490 you are speaking from the heart. It's just conversations. 181 00:11:27,370 --> 00:11:30,970 So this. This is sort of combining the two things. I can see 182 00:11:30,970 --> 00:11:34,730 why podcasting live at an event, because 183 00:11:34,730 --> 00:11:38,090 you're not just reporting on the industry, 184 00:11:38,330 --> 00:11:42,180 you're actually inside it in the moment. So, you know, 185 00:11:42,180 --> 00:11:45,740 there's the energy of the room, there's a whole buzz 186 00:11:45,740 --> 00:11:49,260 around it. And I think because it's live, 187 00:11:49,260 --> 00:11:52,940 you're really on your game. You're really sort of aware. 188 00:11:53,580 --> 00:11:57,260 Whereas I think when I do podcasts, right, I'm 189 00:11:57,340 --> 00:12:00,940 in the safety of my room, where I am, 190 00:12:01,180 --> 00:12:04,900 I'm in the safety behind my computer and in the 191 00:12:04,900 --> 00:12:08,640 knowledge that, if need be, I can edit, whereas all of 192 00:12:08,640 --> 00:12:12,240 that's gone out the window at a live event. So it's, It's. 193 00:12:12,240 --> 00:12:15,520 It is completely. We talk about being 194 00:12:15,520 --> 00:12:19,320 authentic on a podcast. This is just taking it up to 195 00:12:19,320 --> 00:12:22,920 a whole other level, right? Yeah. And this is something 196 00:12:22,920 --> 00:12:26,720 we're seeing more and more where conferences are starting to use 197 00:12:26,960 --> 00:12:30,400 instead of musicians or magicians or comedians as their 198 00:12:30,400 --> 00:12:34,240 entertainment, they're booking podcasts on the main stage now 199 00:12:34,240 --> 00:12:38,000 as to entertain the guests, maybe in between keynote speakers, 200 00:12:38,160 --> 00:12:41,880 maybe as a way to have a panel discussion in a new way, 201 00:12:41,880 --> 00:12:45,600 in a way that they can record it and promote it after the 202 00:12:45,600 --> 00:12:49,440 event. And the podcast that's going to appear on the stage, guess what 203 00:12:49,440 --> 00:12:53,160 they're also doing? They're promoting, leading up to the event that they're going to be 204 00:12:53,160 --> 00:12:57,000 on the main stage. So we're seeing this as a great strategy 205 00:12:57,000 --> 00:13:00,760 for conferences. Start to incorporate the podcasts that are 206 00:13:00,760 --> 00:13:04,020 in their industry as part of the entertainment for the event. 207 00:13:04,500 --> 00:13:08,100 Well, it's combining things. You're really sort of utilizing your time 208 00:13:08,100 --> 00:13:11,540 well, aren't you? Because you're creating 209 00:13:11,620 --> 00:13:15,380 content at the same time as building 210 00:13:15,460 --> 00:13:19,220 deeper relationships with the people who are actually in the room. They're going 211 00:13:19,220 --> 00:13:22,340 to be more involved, if you like, 212 00:13:22,900 --> 00:13:26,460 the more bought into you. Right. That you're building on that trust 213 00:13:26,460 --> 00:13:29,980 factor. I think it's a great concept. Yeah. And this little 214 00:13:29,980 --> 00:13:33,700 tweak, I find it much more rewarding as a. As an 215 00:13:33,700 --> 00:13:37,500 attendee than a panel, than a Q and A. It's. 216 00:13:37,500 --> 00:13:40,940 You're getting that interview, you're getting that insight in a different way 217 00:13:41,180 --> 00:13:44,819 than a panel. Delivers because you know, they're trying to record something 218 00:13:44,819 --> 00:13:48,580 for entertainment value to not just answer the questions, but entertain the 219 00:13:48,580 --> 00:13:52,140 audience and entertain the future listeners. I find live 220 00:13:52,140 --> 00:13:55,830 podcasting is a better structure for a conference and than 221 00:13:55,830 --> 00:13:57,590 just a panel with a Q and A. 222 00:13:59,270 --> 00:14:03,030 Yeah, love it. Well, I said farmer on the first story. 223 00:14:03,430 --> 00:14:07,190 We're going to the farmer at this time for 224 00:14:07,190 --> 00:14:10,550 real, not farmer. We're here in Pennsylvania. The 225 00:14:10,550 --> 00:14:14,390 Pennsylvania Farm show returned with the Spark 226 00:14:14,470 --> 00:14:18,190 podcast, delivering live on location coverage straight 227 00:14:18,190 --> 00:14:21,870 from the show floor. Spotlighting the people behind Pennsylvania 228 00:14:21,870 --> 00:14:25,550 agriculture. From maple syrup producers and mushroom farmers 229 00:14:25,710 --> 00:14:29,230 to dairy leaders and alpaca educators, the 230 00:14:29,230 --> 00:14:32,790 podcast turned a massive in person event into an accessible 231 00:14:32,790 --> 00:14:36,590 storytelling platform. By recording live conversations 232 00:14:36,590 --> 00:14:40,310 with farmers and producers, the Spark captured the passion, 233 00:14:40,310 --> 00:14:43,510 expertise and innovation driving agriculture across the 234 00:14:43,510 --> 00:14:47,070 commonwealth, proving that local events, when paired with 235 00:14:47,070 --> 00:14:50,010 live podcasting, can reach far beyond the 236 00:14:50,010 --> 00:14:53,610 fairgrounds and into homes, headphones and 237 00:14:54,090 --> 00:14:57,770 communities statewide. And honestly, this was a place 238 00:14:57,770 --> 00:15:01,330 I never expected to see a live podcast. How about you, 239 00:15:01,330 --> 00:15:04,970 Karen? Never would have given it a thought, 240 00:15:04,970 --> 00:15:08,690 but again, it's just going back to that whole, I think, 241 00:15:08,690 --> 00:15:12,450 perception thing. You know, you can, you've got, I mean, I don't 242 00:15:12,450 --> 00:15:15,930 know, what are they talking about? Certain products you could 243 00:15:15,930 --> 00:15:19,690 expand again. It's introducing people to maybe 244 00:15:19,690 --> 00:15:22,950 things they not thought of purchasing before. I mean, there's just 245 00:15:23,190 --> 00:15:26,790 so much you can go into and it's, 246 00:15:27,350 --> 00:15:30,910 I presume it's because it's 247 00:15:30,910 --> 00:15:34,070 local, it's read there. These are local, regional events. 248 00:15:35,110 --> 00:15:38,910 You know, you've got, you know, you might not have a massive 249 00:15:38,910 --> 00:15:42,390 stage. So you're bringing in the community maybe in, 250 00:15:42,630 --> 00:15:45,830 in a way because the local shows are going to be packed with 251 00:15:46,580 --> 00:15:50,020 people who are passionate. I'm sure they're going to have 252 00:15:50,020 --> 00:15:53,860 incredible stories. They're not going to have the fluff. They're not going to 253 00:15:53,940 --> 00:15:57,740 then because they're not coming from that background. It's going to be even more 254 00:15:57,740 --> 00:16:01,540 authentic, I would have thought, you know, it's, it's really 255 00:16:01,540 --> 00:16:05,380 going to be where the trust is built. And I suppose the mic 256 00:16:05,380 --> 00:16:09,140 just then becomes the bridge, if you like, between 257 00:16:09,140 --> 00:16:12,950 the, the actual community and the whole world really, 258 00:16:12,950 --> 00:16:16,590 because it's, it's, it's broadcasting out to a 259 00:16:16,590 --> 00:16:19,710 larger area. I think it's a great way to do things. 260 00:16:20,270 --> 00:16:23,870 Yeah, we think so much in this country of processed food, the 261 00:16:23,870 --> 00:16:27,390 industrialization of our, of our food supply. And 262 00:16:27,390 --> 00:16:31,230 here's a chance to connect with the people who are growing the food, 263 00:16:31,230 --> 00:16:34,710 the maple, you know, they're harvesting the maple syrup, they're 264 00:16:34,710 --> 00:16:38,520 raising Alpacas. There's real people here and, and you're getting to hear 265 00:16:38,520 --> 00:16:42,160 their stories and how much passion and care that they put into those products 266 00:16:42,160 --> 00:16:45,840 that maybe the next time you go to the supermarket, maybe you don't reach, 267 00:16:45,840 --> 00:16:49,480 reach for the box item, you reach for the thing in a mason 268 00:16:49,480 --> 00:16:53,120 jar with a, with a handwritten label because you know the 269 00:16:53,120 --> 00:16:56,760 face to that product now it's somebody putting in their, their blood, 270 00:16:56,760 --> 00:17:00,360 sweat and tears into producing this wonderful thing. Whether it's, you know, 271 00:17:00,360 --> 00:17:04,200 honey or, you know, corn raised. I don't know how you raise corn. So, 272 00:17:04,200 --> 00:17:07,920 you know, there's some sort of, you know, there's a person there now, there's an 273 00:17:07,920 --> 00:17:11,640 expert behind the story of this product and you get to share in that 274 00:17:11,640 --> 00:17:14,880 story now and share that story with your friends when, when you consume it. 275 00:17:15,680 --> 00:17:19,320 Brilliant. And look, so I'm from England, 276 00:17:19,320 --> 00:17:22,760 right? So if you guys, if you've ever heard of Jeremy 277 00:17:22,760 --> 00:17:26,440 Clarkson, now he has a show in 278 00:17:26,440 --> 00:17:29,680 the UK and what he's done for farming 279 00:17:30,490 --> 00:17:34,170 has been probably more than anybody has done in the 280 00:17:34,170 --> 00:17:37,530 uk. So this is the idea of doing this, 281 00:17:37,770 --> 00:17:41,330 I think would be awesome for where we are, for the, 282 00:17:41,330 --> 00:17:44,730 especially for the organic, grass fed, more family, 283 00:17:45,130 --> 00:17:47,450 family farms. Because again, it 284 00:17:48,090 --> 00:17:51,850 humanizes, I suppose is the word. It humanizes 285 00:17:51,850 --> 00:17:55,370 the people behind the scenes and it will 286 00:17:55,530 --> 00:17:58,810 attract, you're going to attract more clients. I think it's just 287 00:17:59,270 --> 00:18:03,030 a great way to do things and I've really never ever thought 288 00:18:03,030 --> 00:18:06,470 about doing this before. I think this is 289 00:18:07,190 --> 00:18:11,030 something that could help the local smaller businesses 290 00:18:11,030 --> 00:18:14,830 incredibly. Yeah, like if you have a client who maybe 291 00:18:14,830 --> 00:18:18,510 is an accountant. We've had stories where accountants have gone 292 00:18:18,510 --> 00:18:22,350 into cities to host workshops and at the 293 00:18:22,350 --> 00:18:26,180 end of the workshop they recorded their podcast with that city. So it's 294 00:18:26,180 --> 00:18:29,980 a great way to just connect the audience to, to the, to your show 295 00:18:30,700 --> 00:18:34,460 in a way in an environment that you don't get sitting in your home 296 00:18:34,460 --> 00:18:37,980 studio, sitting in your basement. You get to really go out there, 297 00:18:38,140 --> 00:18:41,940 tell the stories with the people who are out in the field, you know, making 298 00:18:41,940 --> 00:18:45,260 it happen. Absolutely. And you're going to. Because this, 299 00:18:45,660 --> 00:18:49,180 I would have thought within an event like that, it's, 300 00:18:49,180 --> 00:18:52,060 you're really going to sort of turn the real niche topics 301 00:18:53,320 --> 00:18:57,000 into real compelling content because it's, it's human 302 00:18:57,240 --> 00:19:00,960 centered storytelling rather than, you 303 00:19:00,960 --> 00:19:04,640 know, what maybe some copywriters might tell them to 304 00:19:04,640 --> 00:19:07,880 put on, on a website. It's got to be, you know, 305 00:19:09,240 --> 00:19:12,760 it's different, isn't it? It's in a different way. This is definitely more, 306 00:19:13,000 --> 00:19:16,840 more humanized yeah. Really love it. And it's 307 00:19:16,840 --> 00:19:20,240 one of these stories that we file under places. I never expected to see a 308 00:19:20,240 --> 00:19:23,630 podcast, and it was just so great. It's my home state, where I'm from in 309 00:19:23,630 --> 00:19:27,430 Pennsylvania, and to see you live podcasting happening at the farm 310 00:19:27,430 --> 00:19:31,190 show, it just blew me away. And congratulations to the Spark 311 00:19:31,350 --> 00:19:34,950 for putting that all together. Yeah, it's about the people, 312 00:19:34,950 --> 00:19:38,070 isn't it? It's all about the people behind the scenes. Great. 313 00:19:39,030 --> 00:19:42,550 Speaking of people, on this podcast, they're creating people. 314 00:19:42,790 --> 00:19:46,390 The life happens Live podcasting parenthood in real time. 315 00:19:46,800 --> 00:19:50,160 In a deeply personal live episode, the kind of funny 316 00:19:50,160 --> 00:19:54,000 podcast Live, the host turned the mic inward for 317 00:19:54,000 --> 00:19:57,800 real life, as Tim Geddes shared the final days leading up to becoming 318 00:19:57,800 --> 00:20:00,800 a father. From hospital visits and parenting 319 00:20:01,200 --> 00:20:04,680 anxieties to running jokes, pop culture moments and 320 00:20:04,680 --> 00:20:07,800 emotional honesty, the episode showed how live 321 00:20:07,800 --> 00:20:11,160 podcasting thrives when hosts let audiences into 322 00:20:11,160 --> 00:20:14,470 unfiltered human moments. Rather than polish 323 00:20:14,470 --> 00:20:17,790 storytelling, this live show leaned into authenticity, 324 00:20:18,030 --> 00:20:21,390 proving that sometimes the strongest live podcast content 325 00:20:21,790 --> 00:20:25,070 isn't about news or strategy, but about being present, 326 00:20:25,230 --> 00:20:29,070 vulnerable, and connected with your community in real time. 327 00:20:29,630 --> 00:20:32,750 And I think you hit on this a little bit earlier on our first story, 328 00:20:32,830 --> 00:20:36,670 Karen, about how can you give yourself to the community? 329 00:20:36,670 --> 00:20:40,330 How can you be present for people in the moment when you're 330 00:20:40,330 --> 00:20:44,170 telling your story, telling your elevator pitch? How do you make that 331 00:20:44,170 --> 00:20:47,930 something that people can relate to? And I think this live stream was a really 332 00:20:47,930 --> 00:20:51,490 open and vulnerable conversation about becoming a parent, becoming a 333 00:20:51,490 --> 00:20:55,250 father, and just getting to share that personal moment with their 334 00:20:55,250 --> 00:20:58,970 audience. I think this is massive, 335 00:20:59,210 --> 00:21:02,570 actually, because I feel 336 00:21:02,890 --> 00:21:06,490 that when people are going through this, I know 337 00:21:06,490 --> 00:21:10,320 that. Not that I went to a lot of these mother and child 338 00:21:10,320 --> 00:21:13,520 groups when I had had my girls or, 339 00:21:15,360 --> 00:21:19,040 you know, they. Parents, young 340 00:21:19,040 --> 00:21:22,760 parents can. Can feel like it's 341 00:21:22,760 --> 00:21:26,320 only them that are going through this. It's only them 342 00:21:26,720 --> 00:21:30,200 that are feeling like this. Because on the, on the 343 00:21:30,200 --> 00:21:33,760 outer, you know, when you see people outside, 344 00:21:33,920 --> 00:21:37,510 everybody's got it together, and then they maybe have 345 00:21:37,510 --> 00:21:41,150 feelings of guilt or shame because they're not so having 346 00:21:41,150 --> 00:21:44,910 these honest conversations. And especially guys, I think 347 00:21:44,910 --> 00:21:48,710 that's, that's, you know, it's great because they 348 00:21:48,710 --> 00:21:52,470 can. They're going to relate to people at home that 349 00:21:52,470 --> 00:21:55,830 might be, you know, some might be going through that, others 350 00:21:56,310 --> 00:21:59,950 not. But the whole thing of that, it's being real and they're 351 00:21:59,950 --> 00:22:03,110 talking about real issues rather than the polished 352 00:22:03,650 --> 00:22:06,770 exterior that you see maybe on social media, people, 353 00:22:07,090 --> 00:22:10,770 parents posting about their kids, and they think they've got it all you 354 00:22:10,770 --> 00:22:14,610 know, is working really well. Why isn't my child 355 00:22:15,010 --> 00:22:18,730 going to sleep at a proper time? And. And they're waking me 356 00:22:18,730 --> 00:22:22,450 up. So you're having natural conversations about, 357 00:22:22,610 --> 00:22:26,330 you know, the challenges that we all go through. It's just 358 00:22:26,330 --> 00:22:30,130 that most people don't get to sort of really see into that 359 00:22:30,130 --> 00:22:33,970 because they see the polished version. So I think it's. It's really 360 00:22:33,970 --> 00:22:37,750 inclusive from a mental health point of 361 00:22:37,750 --> 00:22:41,390 view. I think that must, you know, that 362 00:22:41,470 --> 00:22:44,790 could be a lifeline to people maybe who are having 363 00:22:44,790 --> 00:22:48,590 challenging moments because they go, oh, okay, you know, this 364 00:22:48,590 --> 00:22:51,710 is normal to feel like this. So, yeah, again, 365 00:22:52,190 --> 00:22:54,670 great way. And to bring humor to it, too. 366 00:22:55,870 --> 00:22:59,670 Yeah. A side effect that when we opened this theater space here and people would 367 00:22:59,670 --> 00:23:03,480 do their show live, and it goes usually 90 minutes for a show, 368 00:23:03,960 --> 00:23:07,680 the longest part of the night is people actually leaving the 369 00:23:07,680 --> 00:23:11,320 theater. People hang out, they want to talk to the host, 370 00:23:11,640 --> 00:23:15,240 they want to thank them for an episode maybe they did a couple months 371 00:23:15,240 --> 00:23:19,040 ago and how it got them through a moment, and they just appreciated 372 00:23:19,040 --> 00:23:22,480 that storytelling. They were having a rough time and it was a great 373 00:23:22,480 --> 00:23:26,240 episode. And we really do have trouble getting people out 374 00:23:26,240 --> 00:23:30,030 of the theater after shows because there's such a connection between 375 00:23:30,030 --> 00:23:33,750 that vulnerability and sharing your experiences. Like you 376 00:23:33,750 --> 00:23:37,190 said. You think you're the only one going through that? Well, guess what? 377 00:23:37,670 --> 00:23:41,310 We all panic when we bring home that first child. We're like, the 378 00:23:41,310 --> 00:23:45,030 hospital's letting us just leave with a baby. What are we supposed to do? And 379 00:23:45,030 --> 00:23:48,870 you don't know that because you're immersed in that moment. You 380 00:23:48,870 --> 00:23:52,230 don't realize that thousands of other people are feeling the same thing. 381 00:23:52,550 --> 00:23:55,790 And I think this, like you said, Karen, this is a great way to share 382 00:23:55,790 --> 00:23:59,540 those moments that we don't really talk about in public. Absolutely. 383 00:23:59,540 --> 00:24:02,460 So when you open up about your life, 384 00:24:03,260 --> 00:24:06,940 not just your expertise, you know, you're really inviting 385 00:24:06,940 --> 00:24:10,780 people to stay for the long haul. They're not just following 386 00:24:10,860 --> 00:24:14,660 your tips, they're following your whole journey. And that is what 387 00:24:14,660 --> 00:24:18,460 builds the kind of trust money. You can't buy that. 388 00:24:18,460 --> 00:24:22,220 Right. And it's. It is that balance between, you 389 00:24:22,220 --> 00:24:25,850 know, you bring in humor, but also sort of responsibility 390 00:24:26,090 --> 00:24:29,610 and the real life storytelling in a live 391 00:24:30,010 --> 00:24:32,890 show, you know, you can be the light, 392 00:24:33,610 --> 00:24:37,210 right. Without. Without. You don't have to be shallow. You're just sharing 393 00:24:37,290 --> 00:24:39,770 stories with humor. That is going to help 394 00:24:40,970 --> 00:24:44,410 to reach people and sharing them responsibly 395 00:24:45,210 --> 00:24:48,970 is going to help them, you know, help you keep them watching. I 396 00:24:48,970 --> 00:24:52,340 think it's great. Yeah. If you have too many Toddlers, they start 397 00:24:52,340 --> 00:24:55,940 bouncing around, they start wrestling everywhere. And that 398 00:24:55,940 --> 00:24:59,700 takes us to our next story about from fandom to front row 399 00:24:59,700 --> 00:25:03,500 Wrestling goes live during WrestleMania weekend, 400 00:25:03,660 --> 00:25:07,140 Denise Salcedo is taking podcasting out of the 401 00:25:07,140 --> 00:25:10,700 studio and straight to the fans with a live show at 402 00:25:10,700 --> 00:25:14,500 Circa Resort and Casino, Las Vegas as part 403 00:25:14,500 --> 00:25:17,940 of Circa Mania. The one hour event blends a live 404 00:25:17,940 --> 00:25:21,740 podcast, special, guest audience, Q and A, raffles 405 00:25:21,740 --> 00:25:25,540 and a meet and greet, turning a major pop culture moment into an 406 00:25:25,540 --> 00:25:29,020 immersive ticket experience. It's a great example of how 407 00:25:29,020 --> 00:25:32,500 podcasters can plug directly into large scale events, 408 00:25:32,740 --> 00:25:36,340 activate fandom and create real world connections while still 409 00:25:36,340 --> 00:25:39,540 producing meaningful monetized content. 410 00:25:40,100 --> 00:25:43,660 And this is something we were talking about earlier, piggybacking on 411 00:25:44,060 --> 00:25:47,900 current events, current conferences, things that are happening. 412 00:25:48,060 --> 00:25:51,820 Here's somebody who's a wrestler who's going to a wrestling event 413 00:25:52,220 --> 00:25:56,060 and hosting a wrestling podcast. Is there, is there a better way to plug into 414 00:25:56,300 --> 00:26:00,060 your target market? There you go. You've just, you've just 415 00:26:00,060 --> 00:26:03,780 got everything done in the same amount of time that the show was on. You 416 00:26:03,780 --> 00:26:07,620 know, if people are already showing up every week to hear 417 00:26:07,620 --> 00:26:11,290 from you, why not give them a chance to, you know, show up in person? 418 00:26:11,450 --> 00:26:14,890 Wrestling fans get it. You know, they don't just want to watch, they, 419 00:26:15,210 --> 00:26:18,570 they want to be part of it. So a live 420 00:26:18,730 --> 00:26:22,410 podcast event, again, you know, that just gives them 421 00:26:23,130 --> 00:26:26,570 that whole stage. So, yeah, 422 00:26:26,570 --> 00:26:30,410 podcasters could really tap into any sort 423 00:26:30,410 --> 00:26:34,170 of existing cultural moments, I suppose, or 424 00:26:34,170 --> 00:26:38,020 any crate, all sorts of events. This is 425 00:26:38,420 --> 00:26:42,140 again, like, I've just never heard of this. I think what 426 00:26:42,140 --> 00:26:45,940 an absolutely brilliant idea. What, what 427 00:26:45,940 --> 00:26:49,660 a way to, to build that momentum, you know, step 428 00:26:49,660 --> 00:26:52,180 into the moments that are already happening. 429 00:26:53,940 --> 00:26:57,660 Yeah, very different, very different. There's 430 00:26:57,660 --> 00:27:01,060 most likely whatever your passion is, whatever your podcast is about, 431 00:27:01,910 --> 00:27:05,590 I guarantee you somewhere within a 50 mile radius is an event 432 00:27:05,670 --> 00:27:09,350 about that thing sometime during the year. You can always find 433 00:27:09,510 --> 00:27:12,950 some way to plug in or, or some way to connect with people. And 434 00:27:13,110 --> 00:27:16,790 this is the perfect trifecta of. It's a wrestling podcast 435 00:27:16,790 --> 00:27:20,510 at a wrestling event where the wrestling fans are. Yeah, you couldn't, 436 00:27:20,510 --> 00:27:24,310 you couldn't be more targeted on April 12th or April. 437 00:27:24,390 --> 00:27:27,920 I can't read it. 17th, 2026. I should have my glasses on. 438 00:27:28,880 --> 00:27:32,720 So are they interviewing the actual wrestlers? Yeah, 439 00:27:32,720 --> 00:27:36,520 it says special guest audience, Q and A, raffles and a meet and 440 00:27:36,520 --> 00:27:39,920 greet. So what to hear, maybe some of the 441 00:27:39,920 --> 00:27:43,440 backstories of the storyline, like why are you fighting this 442 00:27:43,440 --> 00:27:46,760 guy who, you know, what did he do to you? And you know, did he, 443 00:27:46,760 --> 00:27:50,040 why did he slash your tires or something? I don't, I don't know wrestling storylines. 444 00:27:50,040 --> 00:27:52,080 But, you know, why do you throw a piece? 445 00:27:53,760 --> 00:27:57,520 Again, that's, that's really unique because people who watch sports, 446 00:27:57,770 --> 00:28:01,530 right, they don't get to see the, the athlete. They don't get to hear 447 00:28:01,530 --> 00:28:04,570 that much about the athlete. They might get interviewed by 448 00:28:06,010 --> 00:28:09,850 Sky News or whatever right at the end for a couple of minutes, 449 00:28:09,850 --> 00:28:13,609 but not to share stories and, and really get a little bit more 450 00:28:13,609 --> 00:28:17,450 of an insight into that particular person. It goes back 451 00:28:17,530 --> 00:28:21,290 to what I've said all the way throughout this episode. It's all 452 00:28:21,290 --> 00:28:24,650 about humanizing people because they just see this 453 00:28:24,650 --> 00:28:28,490 wrestler as this. Well, they're, they're a character, if you like. 454 00:28:29,130 --> 00:28:32,730 So you're bringing them in and, and you're hearing their stories again. 455 00:28:32,730 --> 00:28:34,810 I'm sure that's going to attract more 456 00:28:36,890 --> 00:28:40,530 fans, isn't it? Because they get to find out 457 00:28:40,530 --> 00:28:43,850 more about the athletes that are involved in the show, if you like. 458 00:28:44,250 --> 00:28:48,050 Yeah, you're already there for the weekend for WrestleMania. This probably, you know, 459 00:28:48,050 --> 00:28:51,720 preceding the show, you're going to get an extra event based 460 00:28:51,720 --> 00:28:55,560 on the reason why you're in Vegas. It's just a great way to tie 461 00:28:55,560 --> 00:28:59,200 in the weekend. Yeah, Again, it's just, you know 462 00:28:59,520 --> 00:29:03,160 how to max out, you know, get, get as 463 00:29:03,160 --> 00:29:06,640 much that you can get done in that time 464 00:29:06,640 --> 00:29:09,840 period and utilize it live 465 00:29:10,400 --> 00:29:14,240 and then again later that you can repurpose and so you 466 00:29:14,240 --> 00:29:17,810 can get so much out of that one event. Yeah, 467 00:29:17,810 --> 00:29:21,210 and getting so much out of an event. How about even when your local government 468 00:29:21,210 --> 00:29:24,970 gets involved and starts talking about the future of energy. And here we 469 00:29:24,970 --> 00:29:28,730 go. At Enlit Europe 2025, the port of Bilbao 470 00:29:28,890 --> 00:29:32,570 stepped into the spotlight during the EU Project Talk live 471 00:29:32,570 --> 00:29:36,170 podcast Energy and European Ports Turning 472 00:29:36,170 --> 00:29:39,690 complex policy and infrastructure conversation into accessible 473 00:29:40,090 --> 00:29:43,290 real time dialogue. Port president Ivan 474 00:29:44,620 --> 00:29:48,380 Jimenez used the. I did good on that. Jimenez 475 00:29:49,420 --> 00:29:52,500 used the live platform to outline 476 00:29:52,500 --> 00:29:56,180 Bilbao's push toward electrification, renewable 477 00:29:56,180 --> 00:29:59,940 energy and hydrogen innovation, while also challenging the 478 00:29:59,940 --> 00:30:03,660 European Union to reward ports that are actively investing 479 00:30:03,660 --> 00:30:07,060 in decarbonization. The episode shows how live 480 00:30:07,060 --> 00:30:10,540 podcasting is increasingly being used at global conferences 481 00:30:11,100 --> 00:30:14,860 to influence policy, shape narratives, and give leaders a direct 482 00:30:14,940 --> 00:30:18,140 voice in high stakes industry conversations. 483 00:30:19,260 --> 00:30:21,900 And we've been seeing this a couple times with 484 00:30:23,180 --> 00:30:26,220 some of the policy podcasts, some of the political 485 00:30:26,300 --> 00:30:29,860 podcasts, where they're doing this not just to have a 486 00:30:29,860 --> 00:30:33,540 conversation, but to also make it accessible to people that couldn't get 487 00:30:33,540 --> 00:30:37,240 there. Sometimes they live stream these or they record it for 488 00:30:37,240 --> 00:30:40,720 distribution so that they can make the public aware On a 489 00:30:40,720 --> 00:30:44,160 larger scale? Well, I suppose these types of 490 00:30:44,160 --> 00:30:47,880 ones, it sounds like they're 491 00:30:47,880 --> 00:30:50,000 going for the more educational. 492 00:30:51,520 --> 00:30:54,400 Going back to what I sort of said earlier about 493 00:30:54,720 --> 00:30:58,560 people's perceptions. So if something's going on 494 00:30:58,560 --> 00:31:01,760 in their area. So what was this? The Port of Bilbao? 495 00:31:03,900 --> 00:31:07,660 You know, the, the public might have a certain perception as 496 00:31:07,660 --> 00:31:11,220 to, oh, this is a good idea, this is a bad idea. And, 497 00:31:11,220 --> 00:31:15,020 and having a live podcast where again, 498 00:31:15,020 --> 00:31:18,620 you're getting, you're having that, you're having these people have 499 00:31:18,620 --> 00:31:22,340 the conversation about it to raise awareness 500 00:31:22,340 --> 00:31:25,820 about it, to educate people about it, so they're more informed. 501 00:31:26,540 --> 00:31:30,220 So, yes, I can see why that would be. Oh, I mean, I, 502 00:31:31,430 --> 00:31:35,070 I think they need to do that more in politics. But would the 503 00:31:35,070 --> 00:31:38,790 politicians turn up? Because maybe they, they won't want 504 00:31:38,790 --> 00:31:42,350 to be just showing up conversationally, because 505 00:31:42,350 --> 00:31:45,790 quite often, I'm sure our lot just want to sort of 506 00:31:45,790 --> 00:31:49,510 prepare a speech that has been handwritten to them. Oh, I, I shouldn't get into 507 00:31:49,510 --> 00:31:53,270 politics, but I think 508 00:31:53,270 --> 00:31:57,110 it would be a good idea because again, it's more real, it's raw, 509 00:31:57,740 --> 00:32:01,540 and they can't fake it. Yeah. I'm sure a lot of times you 510 00:32:01,540 --> 00:32:04,180 don't want to go on the record with how you really feel, especially when your 511 00:32:04,180 --> 00:32:07,780 donors. Yeah, it could, yeah, it could 512 00:32:07,780 --> 00:32:09,420 backfire. It could backfire. 513 00:32:11,420 --> 00:32:15,100 But as far as producing a podcast for 514 00:32:15,100 --> 00:32:17,980 something that needs a discussion in the public, 515 00:32:18,780 --> 00:32:22,300 making it accessible for more people to attend, that wouldn't be able to get here, 516 00:32:23,210 --> 00:32:26,810 that part of this is another thing to consider when doing your show live 517 00:32:26,810 --> 00:32:30,370 is how can you increase accessibility? How can you put something out 518 00:32:30,370 --> 00:32:33,970 that's important for people to hear and give people 519 00:32:33,970 --> 00:32:37,730 more opportunities to hear it, regardless of what side of the 520 00:32:37,730 --> 00:32:41,370 aisle you're on. Yeah, well, it gives everybody the opportunity 521 00:32:41,450 --> 00:32:44,730 to make an informed decision, a more 522 00:32:44,730 --> 00:32:48,450 informed decision, rather than their own bias, if you 523 00:32:48,450 --> 00:32:52,090 like, before for that conversation. So it's gotta be a good 524 00:32:52,090 --> 00:32:55,290 thing. Well, speaking of good things, 525 00:32:55,690 --> 00:32:59,210 we couldn't have a week go by without talking about 526 00:32:59,210 --> 00:33:02,890 ces, the Consumer Electronics Show. It's all over the news, all over the media. 527 00:33:02,890 --> 00:33:06,690 Every story has something about CES and human led. 528 00:33:06,690 --> 00:33:10,250 AI takes the live stage at CES. And this was 529 00:33:10,250 --> 00:33:14,050 recorded live at CES 2026. A bonus 530 00:33:14,050 --> 00:33:17,670 episode of the CMO podcast brought listeners 531 00:33:17,670 --> 00:33:21,510 directly into the heart of the AI and creativity conversation 532 00:33:21,830 --> 00:33:25,590 with Yannick Balor, Chairman and CEO of Havas 533 00:33:25,990 --> 00:33:29,670 Broadcasting from the C Space stage at Consumer Electronics Show. 534 00:33:29,830 --> 00:33:33,590 The live discussion focus on how brands can embrace AI 535 00:33:33,590 --> 00:33:37,270 at scale without losing the human judgment, empathy, 536 00:33:37,270 --> 00:33:41,110 and creativity that define meaningful marketing. The 537 00:33:41,110 --> 00:33:44,710 episode highlights how live podcasting at major innovation events 538 00:33:44,710 --> 00:33:48,030 isn't just reporting on the future. It's actively 539 00:33:48,030 --> 00:33:50,910 shaping the conversation in real time. 540 00:33:51,630 --> 00:33:55,470 And every year, CES is the center of the conversation. 541 00:33:56,030 --> 00:33:59,110 Everything that's going to happen in the next year, the next two years, you get 542 00:33:59,110 --> 00:34:02,470 to see the future of technology. And here they are on stage 543 00:34:02,470 --> 00:34:05,910 discussing where do they think it's going? What are some things that are going to 544 00:34:05,910 --> 00:34:08,010 roll out in the next year or two. 545 00:34:10,170 --> 00:34:13,850 Interesting, because they. I think there's two camps. Is there some 546 00:34:13,850 --> 00:34:16,970 that are for AI and some that are very fearful of it. 547 00:34:17,610 --> 00:34:21,410 So maybe, you know, within this 548 00:34:21,410 --> 00:34:24,450 world, I suppose it could be filled with. There's lots of 549 00:34:24,450 --> 00:34:28,010 buzzwords, whereas having a live 550 00:34:28,490 --> 00:34:31,130 podcast can cut through all of that 551 00:34:32,090 --> 00:34:35,319 and give people a little bit of clarity. You know, it says 552 00:34:35,639 --> 00:34:39,079 it's talking about. Well, then they're not there to pitch stuff. 553 00:34:40,439 --> 00:34:44,119 Again, tech can get very complicated, 554 00:34:44,199 --> 00:34:47,639 can't it? So going back to. I think my favorite word of today 555 00:34:47,879 --> 00:34:51,599 is humanizing. It humanizes the 556 00:34:51,599 --> 00:34:55,439 tech. And it can position you as just a real. A 557 00:34:55,439 --> 00:34:57,479 real voice in that space 558 00:34:59,079 --> 00:35:02,679 and sort of dissolve maybe some of the fears that people 559 00:35:02,759 --> 00:35:06,490 have about AI. And again, it's. 560 00:35:06,490 --> 00:35:10,210 It's because it's a conversation rather than 561 00:35:10,210 --> 00:35:14,050 a scripted speech that could have been created by AI. It's 562 00:35:14,050 --> 00:35:17,690 combining the two. We've got to come together. Look, we use. We 563 00:35:17,690 --> 00:35:21,290 use AI after the event, right? You 564 00:35:21,290 --> 00:35:24,810 know, now I think, oh, my goodness, how did I do this 565 00:35:25,290 --> 00:35:29,050 prior to having AI? Because I can take the transcription. 566 00:35:29,690 --> 00:35:33,500 I can. I. I've created my own, like, custom train 567 00:35:33,500 --> 00:35:37,180 chat, GPT. So I've taught it because I, I want it to deliver it in 568 00:35:37,180 --> 00:35:40,980 a certain way. And at the click of a button, I can put the 569 00:35:40,980 --> 00:35:44,820 transcription in. It's created my show notes, a blog post for me, a 570 00:35:44,820 --> 00:35:48,460 blog post for my guest, social media posts for 571 00:35:48,460 --> 00:35:51,420 me, Social media posts as though they've been written from my guest, 572 00:35:53,420 --> 00:35:57,190 you know, at the click of a button, they, They're. I think some 573 00:35:57,190 --> 00:35:58,870 people are fearful of it. 574 00:36:01,110 --> 00:36:04,870 So having these live podcasts, I think are really, really important, 575 00:36:04,950 --> 00:36:07,990 again, to inform and 576 00:36:08,710 --> 00:36:12,509 to create. Yeah, create clarity around it and that, you know, 577 00:36:12,509 --> 00:36:16,350 I think if you're not gonna. You've gotta. You need to embrace it. Don't 578 00:36:16,350 --> 00:36:19,590 be fearful of it. I think it's a good thing, 579 00:36:20,230 --> 00:36:24,070 but everyone's gonna have their own opinion about it. And it goes back to 580 00:36:24,070 --> 00:36:27,810 the fact that is this going to educate so the people listening to 581 00:36:27,810 --> 00:36:31,050 the podcast again can come to an informed decision 582 00:36:31,290 --> 00:36:34,930 themselves. Again, I think it's a very 583 00:36:34,930 --> 00:36:38,690 clever way of getting your message out there. Yeah, you don't know 584 00:36:38,690 --> 00:36:42,250 what you don't know. And conversations like this bring to the forefront 585 00:36:42,410 --> 00:36:46,210 where AI is going, the technology that they're building. I think during 586 00:36:46,210 --> 00:36:49,650 this particular session they took a 587 00:36:49,650 --> 00:36:53,290 picture of somebody from the audience, they uploaded it, and then 20 minutes 588 00:36:53,290 --> 00:36:57,050 later their system made a movie about her. 589 00:36:57,530 --> 00:37:01,090 So, you know, that's some of the things that are coming down the 590 00:37:01,090 --> 00:37:04,850 pipeline and with content creation and you decide what you 591 00:37:04,850 --> 00:37:08,450 want to do. If you want to fully immerse your life in AI, you can 592 00:37:08,450 --> 00:37:12,250 do that. If you want AI to assist you and use AI as 593 00:37:12,250 --> 00:37:15,930 a, to become a superhuman, use it as a superpower. 594 00:37:16,250 --> 00:37:19,690 You can really enhance the things that you create. If you want to just 595 00:37:20,060 --> 00:37:23,740 keep it real. If you want to do real life events on stages like this 596 00:37:23,900 --> 00:37:27,620 and just be one on one conversations with people, you can do 597 00:37:27,620 --> 00:37:30,700 that. You can dial up or down the amount of AI that you want to 598 00:37:30,700 --> 00:37:34,180 use. And when you learn about it, you don't have to be fearful about the 599 00:37:34,180 --> 00:37:37,700 unknown. You can have a meaningful dialogue, a 600 00:37:37,700 --> 00:37:41,500 conversation with people and figure out what's the best use for this for you. 601 00:37:42,300 --> 00:37:46,060 Absolutely. And I think so many people get 602 00:37:46,060 --> 00:37:49,900 caught up. They're still using it as though it's Google. They're just asking 603 00:37:49,900 --> 00:37:53,150 it questions like we, we, we did before 604 00:37:53,950 --> 00:37:57,510 we would type into Google. And it's being 605 00:37:57,510 --> 00:38:01,070 aware that it can do so much more. It's 606 00:38:01,070 --> 00:38:04,870 not necessarily a negative. It's not a negative. Well, I 607 00:38:04,870 --> 00:38:08,030 don't see it. Again, everyone's got their own opinion of this, 608 00:38:08,670 --> 00:38:12,430 which is fine, but I think, you know, 609 00:38:12,830 --> 00:38:16,510 embrace it. I think it's, I think it's going to, it's a 610 00:38:16,510 --> 00:38:19,950 good thing when, you know, used 611 00:38:19,950 --> 00:38:23,750 correctly. I think again, the fear comes from the unknown and the 612 00:38:23,830 --> 00:38:27,430 possibilities of what it can do. That is negative. 613 00:38:27,510 --> 00:38:30,630 And there have been films 614 00:38:31,430 --> 00:38:35,030 made in the past about the future of these things and they 615 00:38:35,030 --> 00:38:37,830 never ended well, did they? Nope, nope, nope. 616 00:38:38,710 --> 00:38:42,510 Well, Karen, this brings us all the way back to our 617 00:38:42,510 --> 00:38:46,230 main slide. And we were talking before, you're like, you know, I 618 00:38:46,230 --> 00:38:49,710 haven't done live before. I've never done a live. And you knocked it out of 619 00:38:49,710 --> 00:38:53,550 the park. Your experience, everything that you've delivered today was 620 00:38:53,550 --> 00:38:57,230 phenomenal. And you added so much of the conversation. I thank you 621 00:38:57,230 --> 00:39:01,030 so much for joining me. And now everybody's been waiting. We 622 00:39:01,030 --> 00:39:04,150 want to hear the magic link that you're going to send us. 623 00:39:04,710 --> 00:39:08,470 Oh, well. And this is really just 624 00:39:08,470 --> 00:39:12,270 for. I would say, if there's anybody out there, and I tend 625 00:39:12,270 --> 00:39:16,010 to focus on coaches and consultants, so if there's anybody that has 626 00:39:16,010 --> 00:39:19,690 been thinking about guesting on podcasts as a way to sort 627 00:39:19,690 --> 00:39:23,410 of grow their business this year, then I do have a 628 00:39:23,410 --> 00:39:25,490 gift for you. Now, this is normally 629 00:39:27,010 --> 00:39:30,490 exclusively for paid clients, but for your 630 00:39:30,490 --> 00:39:33,890 listeners. For your listeners, you can get access to my 631 00:39:34,450 --> 00:39:37,930 four part mini course. It's called the Podcast Profits 632 00:39:37,930 --> 00:39:41,650 Funnel. But there's a caveat to that. I'm 633 00:39:41,650 --> 00:39:45,500 giving it to you free. So you would need to complete it in 634 00:39:45,500 --> 00:39:48,620 five days and complete the short assignments. And if you do, 635 00:39:49,100 --> 00:39:52,820 you'll get the reward video that you can't get anywhere else. It 636 00:39:52,820 --> 00:39:56,340 is a part of my $5,000 offer and that is how to 637 00:39:56,340 --> 00:40:00,100 automate your sales. So if you're a coach and 638 00:40:00,100 --> 00:40:03,900 you're tired of doing sales calls, you don't like sales, and you 639 00:40:03,900 --> 00:40:07,180 or you don't want to waste time doing no shows, then maybe 640 00:40:07,580 --> 00:40:10,780 this would be a good idea for you. So go to Podcast profits 641 00:40:11,060 --> 00:40:14,820 unleashed dot com. So that's podcast profits unleashed dot com 642 00:40:14,900 --> 00:40:15,860 forward slash free. 643 00:40:18,100 --> 00:40:21,940 Awesome, Karen. Thank you again so much. I got, 644 00:40:22,500 --> 00:40:26,260 I got a slide to go through. I got shirts. If you ever, if you 645 00:40:26,260 --> 00:40:29,940 ever in the theater, get a shirt. 10 bucks. Hats too. But 646 00:40:29,940 --> 00:40:33,740 more importantly, everything that we talked about, all these live events that are happening 647 00:40:33,740 --> 00:40:36,980 around the world, we want to do that here in Pittsburgh. We have a little 648 00:40:36,980 --> 00:40:40,730 stage, a little theater space. Why don't you try it out? There's no contract, no 649 00:40:40,730 --> 00:40:44,290 minimum ticket sales. We just split the door at the end of the night. I'll 650 00:40:44,290 --> 00:40:48,010 facilitate the ticket sales. I'll build you a landing page. I'll record and produce 651 00:40:48,010 --> 00:40:51,730 the event for you. It's impossible to say no to this offer. 652 00:40:52,050 --> 00:40:53,530 Check it out. Poduty.com 653 00:40:53,530 --> 00:40:57,090 P-O-D-U-T-Y.com which means 654 00:40:57,650 --> 00:41:01,490 I only have one more question for you, Karen. What 655 00:41:01,490 --> 00:41:04,850 time is it? It's showtime. 656 00:41:06,410 --> 00:41:07,450 What time is it? 657 00:41:28,730 --> 00:41:31,660 The only live news podcast about 658 00:41:31,900 --> 00:41:34,220 podcasting from the stage. 659 00:41:43,740 --> 00:41:46,540 The only live news podcast about 660 00:41:46,940 --> 00:41:49,260 podcasting from the stage.