On the show today is Guillaume Moubeche. Guillaume is the founder of Lemlist, an email automation tool for sales.
I wanted to bring him on because Lemlist has managed to scale past $10M ARR in just a few years in a very competitive category. How? Exceptional marketing. Guillaume and the Lemlist team have built an impressive marketing engine by thinking like a media company. LinkedIn, YouTube, masterclasses, social media... they've found winning formulas for multiple channels.
You'll hear about how they've evolved their content with the LinkedIn algorithm, how they use paid masterclasses to acquire customers, and why they're investing in a video docuseries.
More on Guillaume:
Sponsored by Riverside
— It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and
video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community
. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
You can also get my free newsletter Marketing Weekly
. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts
or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
★ Support this podcast ★
Looking for marketing jobs? Check out Hey Marketers
, a free job board I created just for marketing jobs.