The Engage For Good Podcast with Alli Murphy

Today on Cause Talk Radio, Megan and Joe talk to Annie Ford Danielson, Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries.

Show Notes

Today on Cause Talk Radio, Megan and Joe talk to Annie Ford Danielson, Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries.

The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world.

On the show, Megan, Annie, and Joe discuss:

  • How the Bold is Beautiful Project got started in 2015 in four countries.
  • How the program works in Benefit's boutiques and in retail partner stores like Sephora.
  • This is a worldwide effort! How do you choose the benefiting charities?
  • How nonprofit partners support the fundraiser.
  • The business benefits of the Bold is Beautiful Project.
  • How the fundraiser is promoted in stores.
  • Lessons learned over the past two years.
  • New ideas and plans for 2018!

Links & Notes

What is The Engage For Good Podcast with Alli Murphy?

Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!