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Carol Cox:
How can we navigate this age of constant

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change? My guest is Doctor Laila Marouf and

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we talk about her thought leadership message

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around knowledge mindfulness.

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In this episode of the Speaking Your Brand

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podcast. More and more women are making an

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impact by starting businesses,

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running for office, and speaking up for what

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matters. With my background as a TV political

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analyst, entrepreneur,

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and speaker, I interview and coach purpose

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driven women to shape their brands,

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grow their companies, and become recognized

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as influencers in their field.

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This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Welcome to the Speaking Your Brand podcast,

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Laila.

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Dr. Laila Marouf:
Thank you. Carol, thank you so much for

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having me today on your podcast.

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Carol Cox:
I'm excited to chat with you because we were

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together last fall.

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You were developing your keynote message,

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which we'll get into in a little bit.

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And so we've had lots of very interesting

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conversations.

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And during one of our last coaching sessions,

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I was like, well, I, you know, we kind of

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came to this realization that maybe this

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these conversations would be helpful to have

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on the podcast so that other people could

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listen to them as well.

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You have a background as an academic,

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but you left, left academia a few years ago.

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And you I remember when we were chatting and

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this is in your book as well,

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that you had this kind of aha moment,

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this realization at towards the start of the

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Covid pandemic about what you had been

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studying and researching and had devoted your

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academic life to versus what you were feeling

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at the moment. And I think this is a nice

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contrast between what a lot of us have heard

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of as knowledge management.

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So how do we kind of corral all these

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different things that we need to know versus

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what you call knowledge,

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mindfulness?

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Can you share with us that story and what and

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then what knowledge mindfulness means.

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Dr. Laila Marouf:
Sure. Definitely.

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I mean, you're taking me kind of,

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like, six years back.

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Wow. Time flies.

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Carol. Time really flies.

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So let me go back in time.

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Not six years, maybe 23 years back.

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And that's the start of my journey into my

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interest in knowledge management and how I

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decided to leave my hometown and travel to

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the US, Pittsburgh, Pennsylvania,

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to pursue a doctorate in information science

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with a focus on knowledge management at that

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time. And I think my passion for knowledge

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and understanding knowledge and the dynamics

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of knowledge just came from the realization

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that knowledge is so much embedded with a

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human being. And that was the real contrast

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between knowledge and information for me at

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that time, because my undergrad was in

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computer science and that was all about data.

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I kind of then studied.

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I did my master's in information studies.

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So a lot of focus on information information

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system. So in those years in mid 90s,

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because of the information overload,

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the competitive edge that came out at that

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time was what we call the field of knowledge

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management, because that was kind of the

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competitive edge then.

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So fast forward to 2020.

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That was the year that I started a sabbatical

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and I decided, you know,

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I'm going to do the six month sabbatical at

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MIT exploring, you know,

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what, what new learnings are out there and

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all that. Of course, the the pause,

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the global pause just really kind of gave me

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the space to reflect on everything that I

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have been teaching, researching,

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consulting, I mean, for 20 years.

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That was my life.

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And what really triggered that is that those

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many questions of what if?

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And I think, what if things don't go back to

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normal? What if I lose my job?

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What if you know this and that and all this

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kind of created so many questions in my mind

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that I felt that all my old learnings could

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not answer.

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And this was kind of the tipping point for me

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to start being more curious about the field

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of knowledge management and how much this

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field was more suitable for stable times,

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more suitable for structured times,

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and when times of disruption hit,

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when times of uncertainty came around fast

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change of things around us.

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I just felt we can't access the field,

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of course, because it has so much to give.

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But I felt it's time to expand and stretch

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that field, to include other parts that can

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help us navigate those unconventional times

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that we were heading.

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And that was the start of coining this

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concept, because the word management has

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always kind of made me uncomfortable because

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of the realization that information and

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knowledge are very different.

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And what we, when we talk about knowledge

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management, is really talking about

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information management.

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And that's the only thing we can manage.

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We can create systems to manage it.

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And the technology is the tool to manage it

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when it comes to knowledge,

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and it's so much embedded with human beings.

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I think the third wave of knowledge

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management realized somewhat that and created

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more communities of practice for people to

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share their knowledge.

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I think what makes knowledge mindfulness and

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the word mindfulness, I thought was kind of

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more suitable to these unconventional times

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and the uncertainties,

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because it really emphasizes awareness.

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It emphasizes knowing the full spectrum and

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the full dimension of our knowing.

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And this is something that felt very much

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closer to my heart, and it made more sense to

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me than the word management,

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because knowledge is so much like we said,

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it's tacit. It's so much to do with the human

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being. So I felt the main difference is

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really that knowledge.

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Mindfulness is about leadership taking

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agency, taking agency of your own knowing.

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And what shapes that knowing.

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And how does your knowing shape your being

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and doing, which means your life.

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So in many ways, I kind of put that

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self-understanding into the equation more

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profoundly in knowledge mindfulness,

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where the focus in knowledge management was

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more about the knowledge flow in

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organizations, in knowledge mindfulness.

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It's really to do with integration,

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with really putting the pieces together

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between your understanding of yourself and

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understanding of the world,

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and how do they come together in ways that

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can serve you better in these unconventional

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times? So that's kind of the main difference

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between the two and how I came to coin the

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concept of knowledge mindfulness,

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which is really it stems from knowledge

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management.

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The foundation is that science and field of

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knowledge management.

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And that I'm so proud of.

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And I've taught and researched and published.

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I publish around 35 peer reviewed articles in

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journals, and all my attention then was on

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the dynamics of knowledge sharing between

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humans. But I think where knowledge

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mindfulness comes is more focused on the

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internal dynamics of the human beings

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themselves and how this is connected with

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their context.

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And that's kind of in a nutshell,

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the story of mindfulness.

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Carol Cox:
Well, that was beautifully described. Thank

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you Laila. And it seems to me like knowledge

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management is very out there,

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like it's very disconnected and distinct from

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us. Right? It just sits in a database or it

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sits on a computer somewhere versus it sounds

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like knowledge. Mindfulness is very much

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integrated into also who we are.

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Like you said, as human beings,

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it's it's our minds and our bodies,

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right? And our hearts and our whys and what

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it is that we want to do with our lives and

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the meaning that we're looking to find.

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Dr. Laila Marouf:
Very true. But within the context that you're

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living in. So we're not knowledge.

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Mindfulness does not only explore your

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holistic or multidimensional knowing,

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but also your knowing within the context that

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you're living in. Because this is the

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dynamic, uh, you know,

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uh, let's say integration between the

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multi-dimensions of yourself,

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but within the world that you're living in,

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because they kind of affect each other.

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This is the dynamic that we kind of touch

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upon in between not self alone,

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not the organization or the teams alone or

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your contacts alone.

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We do look at the relationship,

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the quality of relationships between the two.

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And this is the main difference.

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Carol Cox:
So, Laila, you had this realization during

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the the first months of the pandemic,

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and then you ended up writing and publishing

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a book, which I read in preparation for

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working together, which was so beautifully

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written, I really enjoyed it. It's called

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knowledge mindfulness, the inner connections

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that help leaders transform their business

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and life. And I'll make sure to include a

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link in the show notes for listeners who want

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to check that out. So what prompted you to

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take these ideas that were forming and decide

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to put it into a book?

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And then how did that process of writing the

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book, you know, editing the book, getting it

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to publication, help you to refine the ideas

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and to find your voice in,

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in this new angle that you were discovering.

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Dr. Laila Marouf:
I think the book was kind of,

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for me, the first point in this long lifelong

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journey of knowledge, mindfulness,

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why I say that?

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Because I think within the principles of this

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concept, we really advocate that your ideas

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need to come to life.

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And a lot of people have these great,

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great, great ideas and they,

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you know, kind of talk to themselves or their

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colleagues for sometimes months,

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years without bringing those ideas into a

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form, into formation.

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And I think I wanted to,

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like we always say walk the talk.

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So I couldn't first of all,

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I couldn't keep this idea in my head because

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I felt it was ripe enough to start in a book.

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So that was one way of putting it out there

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for me, even to start this journey,

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realizing that this is a dynamic journey and

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whatever started in a book is just a starting

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point. It won't end with what the book says,

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because I already now,

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right now I can tell you I have like

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knowledge, mindfulness, 2.0 in my mind,

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and which is coming out there in the form of

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a cohort, a workshop that I'm teaching in the

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form of a podcast that's out there.

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And I think all these spaces that,

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you know, this idea is being formed into also

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is a space to grow is a space to keep

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questioning all this idea what works,

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what doesn't work, what is growing,

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in what dimension and how.

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And I think this is the main principle of

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knowledge mindfulness.

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Because again, a big difference between

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knowledge management and knowledge

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mindfulness is our relationship to knowledge

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itself. In knowledge management we kind of

273
00:12:15,480 --> 00:12:17,480
looked at knowledge as an asset.

274
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You know, assets that,

275
00:12:19,480 --> 00:12:21,080
you know, we called it,

276
00:12:21,120 --> 00:12:22,840
you know, intellectual capital,

277
00:12:22,880 --> 00:12:24,520
human capital. It's always capital.

278
00:12:24,560 --> 00:12:27,200
It's always like an asset that you want to

279
00:12:27,240 --> 00:12:29,920
hoard, you want to keep because it's so much

280
00:12:29,920 --> 00:12:31,640
related to your identity.

281
00:12:31,680 --> 00:12:33,880
It's so much related to your competitive

282
00:12:33,880 --> 00:12:36,080
edge. But in knowledge mindfulness,

283
00:12:36,360 --> 00:12:40,040
it's more a detachment of knowledge as an

284
00:12:40,040 --> 00:12:43,560
asset and more focus on knowledge as a living

285
00:12:43,560 --> 00:12:46,430
system that needs to be nurtured,

286
00:12:46,670 --> 00:12:48,070
needs to be questioned,

287
00:12:48,110 --> 00:12:51,030
needs to be renewed and refreshed all the

288
00:12:51,030 --> 00:12:53,470
time. So there is that kind of,

289
00:12:53,750 --> 00:12:56,950
um, a lot of humility that comes into the

290
00:12:56,950 --> 00:12:59,230
equation when we talk about knowledge

291
00:12:59,230 --> 00:13:02,830
mindfulness. Because as much as we think we

292
00:13:02,830 --> 00:13:06,310
know, we still don't know so much in this

293
00:13:06,310 --> 00:13:08,990
life. And I think this is what we emphasize

294
00:13:09,030 --> 00:13:10,510
so much in knowledge.

295
00:13:10,510 --> 00:13:14,310
Mindfulness is always start with the question

296
00:13:14,310 --> 00:13:17,270
of what do I know and don't know about this

297
00:13:17,270 --> 00:13:20,590
challenge? So this is kind of what the book

298
00:13:20,870 --> 00:13:23,790
has really kind of helped me to be,

299
00:13:23,830 --> 00:13:27,230
this starting point, this small baby step

300
00:13:27,550 --> 00:13:30,270
that to bring all this tacit knowledge that I

301
00:13:30,270 --> 00:13:33,230
had in my mind into a codified form,

302
00:13:33,430 --> 00:13:35,710
into a form that can be challenged,

303
00:13:35,870 --> 00:13:38,390
can people could be curious about

304
00:13:38,390 --> 00:13:40,270
questioning, forming.

305
00:13:40,270 --> 00:13:45,310
And that's where I think I always feel that

306
00:13:45,310 --> 00:13:49,070
knowledge is the really only form,

307
00:13:49,070 --> 00:13:52,590
that we have a primary source that grows the

308
00:13:52,590 --> 00:13:55,550
more you share. And it's not the opposite.

309
00:13:55,830 --> 00:13:58,670
You know, it's really kind of shrinks the

310
00:13:58,670 --> 00:14:00,950
more you hoard and the more you share.

311
00:14:00,950 --> 00:14:03,270
You think, oh my God, you know,

312
00:14:03,310 --> 00:14:04,750
my understanding is growing,

313
00:14:04,750 --> 00:14:07,270
my comprehension how I see things.

314
00:14:07,310 --> 00:14:10,470
And it's exciting. It's so exciting when you

315
00:14:10,470 --> 00:14:13,630
feel that way because it makes also a space

316
00:14:13,630 --> 00:14:14,710
for connection.

317
00:14:15,310 --> 00:14:16,790
And this is also a big,

318
00:14:16,790 --> 00:14:18,470
big point that, you know,

319
00:14:18,510 --> 00:14:20,510
we touch upon in knowledge mindfulness.

320
00:14:21,710 --> 00:14:23,790
Carol Cox:
Well, Laila, I love that you have taken your

321
00:14:23,790 --> 00:14:25,070
thought leadership message,

322
00:14:25,070 --> 00:14:26,710
this idea of knowledge, mindfulness,

323
00:14:26,790 --> 00:14:30,070
and you have now had these different outlets

324
00:14:30,110 --> 00:14:31,830
for it. You have your book,

325
00:14:31,870 --> 00:14:33,470
you have your website,

326
00:14:33,510 --> 00:14:35,190
you have, you know, with your email

327
00:14:35,190 --> 00:14:36,990
newsletter, you have your podcast now,

328
00:14:36,990 --> 00:14:38,710
you have the workshops you're doing,

329
00:14:38,750 --> 00:14:40,270
the keynote speaking and other speaking

330
00:14:40,270 --> 00:14:41,590
engagements you're doing.

331
00:14:41,950 --> 00:14:43,190
And I feel like like you said,

332
00:14:43,230 --> 00:14:46,310
there's different ways for people to to learn

333
00:14:46,310 --> 00:14:49,350
about knowledge, mindfulness and to generate,

334
00:14:49,390 --> 00:14:51,670
generate new understanding of it and to take

335
00:14:51,670 --> 00:14:54,590
it and for them to then do with it what they

336
00:14:54,590 --> 00:14:57,310
want from these different media that you're

337
00:14:57,310 --> 00:15:00,470
creating. So speaking of your keynote,

338
00:15:00,470 --> 00:15:02,830
I remember when we were working together last

339
00:15:02,830 --> 00:15:05,950
fall that we had we had mapped out your

340
00:15:05,990 --> 00:15:08,230
keynote and then you had an opportunity just

341
00:15:08,230 --> 00:15:11,150
kind of come into your email inbox to do a

342
00:15:11,150 --> 00:15:13,990
virtual keynote for a knowledge management

343
00:15:14,110 --> 00:15:16,910
knowledge management conference that was

344
00:15:16,910 --> 00:15:18,510
happening around the same time.

345
00:15:18,510 --> 00:15:19,870
So you did that keynote,

346
00:15:19,870 --> 00:15:22,230
and I remember you came back to our coaching

347
00:15:22,230 --> 00:15:26,270
session afterwards, and you had this another

348
00:15:26,270 --> 00:15:29,830
realization about the field of knowledge

349
00:15:29,830 --> 00:15:33,150
management that probably I think it surprised

350
00:15:33,150 --> 00:15:35,830
you a little bit, but it also reaffirmed the

351
00:15:35,830 --> 00:15:37,830
importance of the work that you were doing

352
00:15:37,830 --> 00:15:39,230
about knowledge, mindfulness.

353
00:15:39,230 --> 00:15:41,420
So can you tell us a little bit about that

354
00:15:41,420 --> 00:15:43,180
experience and what you saw and what you

355
00:15:43,180 --> 00:15:43,660
learned?

356
00:15:44,820 --> 00:15:47,020
Dr. Laila Marouf:
I think I remember what you're talking about,

357
00:15:47,020 --> 00:15:49,660
because I remember coming back with an aha

358
00:15:49,660 --> 00:15:54,580
moment and a realization that I think a big

359
00:15:54,580 --> 00:15:57,060
part of me leaving academia,

360
00:15:57,260 --> 00:16:03,660
I remember, was this notion that as experts,

361
00:16:04,060 --> 00:16:06,740
we kind of always tend to,

362
00:16:07,220 --> 00:16:11,380
uh, just cling to what we know in many ways,

363
00:16:11,380 --> 00:16:13,820
defend what we know in many ways,

364
00:16:14,140 --> 00:16:17,340
become static, become hardened of what we

365
00:16:17,340 --> 00:16:19,620
know. And I felt again,

366
00:16:19,660 --> 00:16:22,140
with this dynamic world that we're living in,

367
00:16:22,140 --> 00:16:25,060
the new reality that's coming out there,

368
00:16:25,100 --> 00:16:26,860
emerging in our lives.

369
00:16:27,140 --> 00:16:30,740
I just felt we need a more dynamic movement,

370
00:16:30,780 --> 00:16:36,220
a more flexible, a more humble way of opening

371
00:16:36,220 --> 00:16:38,060
up to different views and different

372
00:16:38,060 --> 00:16:39,100
perspectives.

373
00:16:39,380 --> 00:16:41,660
And I think this was the aha moment that

374
00:16:41,660 --> 00:16:44,340
you're talking about, that when I attended

375
00:16:44,340 --> 00:16:46,180
this virtual conference,

376
00:16:46,180 --> 00:16:49,220
in many ways they were speaking about

377
00:16:49,460 --> 00:16:51,460
knowledge management systems.

378
00:16:51,900 --> 00:16:53,980
And for me, again, that hit,

379
00:16:54,020 --> 00:16:57,100
you know, somewhere in my memory,

380
00:16:57,820 --> 00:17:00,180
I recalled a study actually,

381
00:17:00,500 --> 00:17:02,660
that I have done in 2004,

382
00:17:02,700 --> 00:17:05,900
and I published a paper where I interviewed

383
00:17:06,460 --> 00:17:09,540
six information specialists that worked in

384
00:17:09,540 --> 00:17:12,780
six companies in the US Microsoft,

385
00:17:12,780 --> 00:17:17,260
Ford, Boeing three, and I can't remember

386
00:17:17,300 --> 00:17:19,100
Iglehart six companies.

387
00:17:19,100 --> 00:17:20,180
And we talked, I talked,

388
00:17:20,220 --> 00:17:22,700
I interviewed those six professional

389
00:17:22,700 --> 00:17:24,660
information professionals and knowledge

390
00:17:24,660 --> 00:17:28,100
management experts that were kind of coming

391
00:17:28,100 --> 00:17:30,620
and emerging in these companies and asked

392
00:17:30,620 --> 00:17:31,820
them a couple of questions,

393
00:17:31,820 --> 00:17:36,260
but I recall that were they aware of the

394
00:17:36,260 --> 00:17:39,980
difference between information systems and

395
00:17:39,980 --> 00:17:41,100
knowledge systems.

396
00:17:41,100 --> 00:17:43,180
And how were they dealing with this concept

397
00:17:43,180 --> 00:17:45,540
of knowledge? And I published a paper,

398
00:17:45,700 --> 00:17:47,540
and I remember when I came back home,

399
00:17:47,540 --> 00:17:49,260
I did a comparison study,

400
00:17:49,500 --> 00:17:52,540
and I interviewed also two big organizations

401
00:17:52,540 --> 00:17:56,340
here in Kuwait and try to make a comparison

402
00:17:56,340 --> 00:18:00,620
study because I felt why I'm recalling this

403
00:18:00,660 --> 00:18:04,700
2004 study, because I just felt that moment

404
00:18:04,700 --> 00:18:08,260
in that virtual conference when they talked

405
00:18:08,260 --> 00:18:10,540
about knowledge management systems.

406
00:18:10,980 --> 00:18:13,420
And I felt that in a way,

407
00:18:14,380 --> 00:18:18,340
they or many of the knowledge management

408
00:18:18,340 --> 00:18:21,380
professionals are kind of stuck in the old

409
00:18:21,380 --> 00:18:23,220
models of doing things,

410
00:18:23,420 --> 00:18:26,420
of the old models of thinking of,

411
00:18:26,740 --> 00:18:29,460
you know, how do we organize knowledge,

412
00:18:29,460 --> 00:18:31,580
how do you put knowledge in portals?

413
00:18:31,740 --> 00:18:33,860
How do we bring knowledge to the right person

414
00:18:33,860 --> 00:18:35,340
in the right time, you know,

415
00:18:35,380 --> 00:18:38,250
to access for the right decision making and

416
00:18:38,250 --> 00:18:39,570
all that sounded great,

417
00:18:39,570 --> 00:18:41,210
like I said, for 20 years.

418
00:18:41,530 --> 00:18:45,170
But now we live in what we call augmented

419
00:18:45,170 --> 00:18:51,130
knowledge age AI, where AI is here already.

420
00:18:51,850 --> 00:18:54,850
Ai is the performative,

421
00:18:54,970 --> 00:18:59,130
uh, you know, dimension that all these called

422
00:18:59,170 --> 00:19:01,130
knowledge management systems and what they

423
00:19:01,130 --> 00:19:05,090
were trying to do. Now AI does so in many

424
00:19:05,090 --> 00:19:07,010
ways. That was the aha moment.

425
00:19:07,010 --> 00:19:10,850
If that's the case, then what is left for

426
00:19:10,850 --> 00:19:11,890
human beings?

427
00:19:11,890 --> 00:19:13,850
What is our competitive edge?

428
00:19:14,130 --> 00:19:15,290
And that's what brought,

429
00:19:15,330 --> 00:19:20,130
again, the importance of navigating these

430
00:19:20,130 --> 00:19:23,490
unconventional times with a concept like

431
00:19:23,490 --> 00:19:26,450
knowledge, mindfulness that can help out,

432
00:19:26,890 --> 00:19:29,290
not in giving you answers.

433
00:19:29,610 --> 00:19:32,730
It's just a space maybe to start with,

434
00:19:33,050 --> 00:19:34,690
with giving you principles,

435
00:19:34,690 --> 00:19:37,370
but you can kind of maneuver your way

436
00:19:37,530 --> 00:19:39,610
according to your context and your

437
00:19:39,610 --> 00:19:42,250
challenges. And that's the nice part about

438
00:19:42,250 --> 00:19:44,050
it. It never tells you what to do.

439
00:19:44,290 --> 00:19:45,330
It never tells you.

440
00:19:45,330 --> 00:19:47,090
Oh, you know what, Carol?

441
00:19:47,090 --> 00:19:48,970
You have these three points.

442
00:19:48,970 --> 00:19:50,650
If you do them, you're the best.

443
00:19:50,770 --> 00:19:52,810
You're the most successful tomorrow.

444
00:19:53,210 --> 00:19:55,690
And you know, and we are challenged so much

445
00:19:55,690 --> 00:19:56,770
with these concepts.

446
00:19:56,770 --> 00:19:58,290
Five things, three things,

447
00:19:58,330 --> 00:20:01,090
seven things. Tomorrow you'll be this and

448
00:20:01,090 --> 00:20:04,570
that. And I think we need more integrity in

449
00:20:04,570 --> 00:20:05,730
our offerings.

450
00:20:05,730 --> 00:20:07,650
And I feel that knowledge management,

451
00:20:07,810 --> 00:20:11,930
mindfulness kind of creates that space where

452
00:20:12,410 --> 00:20:15,650
it's more about giving you a flexible,

453
00:20:15,650 --> 00:20:17,890
organic place to start with,

454
00:20:18,370 --> 00:20:21,970
to question so much of maybe your doings and

455
00:20:21,970 --> 00:20:24,210
beings and knowings at this time,

456
00:20:24,370 --> 00:20:26,930
and maybe embark on your own lifelong journey

457
00:20:26,930 --> 00:20:29,810
of knowing, being and doing in ways that can

458
00:20:29,810 --> 00:20:32,490
bring you the success and wellness that you

459
00:20:32,490 --> 00:20:35,850
aspire for in your own context again.

460
00:20:35,890 --> 00:20:37,970
And that's a very important distinction,

461
00:20:37,970 --> 00:20:38,530
I think.

462
00:20:39,690 --> 00:20:41,490
Carol Cox:
Well, Laila, speaking of this idea of,

463
00:20:41,770 --> 00:20:45,450
of one's own context, when and and to your

464
00:20:45,450 --> 00:20:47,090
point about not just saying,

465
00:20:47,090 --> 00:20:48,410
okay, here, here are the three,

466
00:20:48,450 --> 00:20:51,210
three tips or three things to do because it

467
00:20:51,250 --> 00:20:52,810
can't apply to everyone.

468
00:20:52,810 --> 00:20:55,090
The three things that work for me may not be

469
00:20:55,090 --> 00:20:56,810
the three things that work for you. The three

470
00:20:56,810 --> 00:20:58,610
things that work for the woman who's

471
00:20:58,610 --> 00:21:00,410
listening to this podcast right now,

472
00:21:00,450 --> 00:21:02,530
and whatever the topic may be.

473
00:21:02,770 --> 00:21:04,330
And I feel like for so long,

474
00:21:04,370 --> 00:21:05,690
like you said, for the, you know, the 20

475
00:21:05,690 --> 00:21:07,810
years now since you had published that,

476
00:21:07,810 --> 00:21:11,330
that original paper that so many people are

477
00:21:11,410 --> 00:21:14,770
stuck in the I have the answer like I have

478
00:21:14,770 --> 00:21:16,610
the one or they're looking for that one

479
00:21:16,610 --> 00:21:18,850
answer, that one solution that's going to

480
00:21:18,850 --> 00:21:20,650
give them everything. But to your point, in

481
00:21:20,650 --> 00:21:23,410
these unconventional times where things are

482
00:21:23,530 --> 00:21:25,490
advancing so quickly there,

483
00:21:25,530 --> 00:21:27,650
there's never going to be any one answer.

484
00:21:28,250 --> 00:21:30,050
Dr. Laila Marouf:
Yeah. And that is very true,

485
00:21:30,050 --> 00:21:32,250
by the way, even for one person in one

486
00:21:32,440 --> 00:21:35,520
context. So even if the situation changes in

487
00:21:35,520 --> 00:21:38,240
your context for you personally,

488
00:21:38,480 --> 00:21:40,680
I think this is where knowledge mindfulness

489
00:21:40,720 --> 00:21:43,920
comes into play, because it's not about

490
00:21:43,960 --> 00:21:45,840
really being right.

491
00:21:45,880 --> 00:21:48,520
It's about doing the right thing in the

492
00:21:48,520 --> 00:21:52,000
context that is aligned with who you are.

493
00:21:52,520 --> 00:21:55,160
So this is kind of the dynamics we're looking

494
00:21:55,160 --> 00:21:59,840
for. This synchronization between your

495
00:21:59,880 --> 00:22:03,720
knowing and your being means how do you show

496
00:22:03,720 --> 00:22:04,840
up in this world.

497
00:22:05,160 --> 00:22:07,800
That's why when we talk about being it's like

498
00:22:07,800 --> 00:22:10,400
the new leadership that we are tackling here.

499
00:22:10,680 --> 00:22:13,120
And that's so much infused with the level of

500
00:22:13,120 --> 00:22:15,040
knowledge maturity that you have.

501
00:22:15,440 --> 00:22:18,680
And that kind of manifests in how you show up

502
00:22:18,960 --> 00:22:21,720
in your relationship, in your communication,

503
00:22:21,720 --> 00:22:24,840
in your behavior, and how it shows in your

504
00:22:24,880 --> 00:22:27,920
doing. And you're doing is your choices.

505
00:22:27,920 --> 00:22:30,920
You make the responsible choices that you

506
00:22:30,920 --> 00:22:34,000
think about. Now that can impact generations

507
00:22:34,000 --> 00:22:36,560
to come. You know, we tackle all these

508
00:22:36,560 --> 00:22:40,840
cyclical dimensions because we kind of focus

509
00:22:40,840 --> 00:22:44,560
on the quality of relationships between the

510
00:22:44,600 --> 00:22:45,880
knowing, being doing.

511
00:22:46,120 --> 00:22:49,640
We we don't look at the parts alone.

512
00:22:49,640 --> 00:22:53,320
We look at how every part is interconnected

513
00:22:53,320 --> 00:22:56,040
with the other part and how it affects the

514
00:22:56,040 --> 00:22:58,400
other part. And I think this is the

515
00:22:58,400 --> 00:23:01,160
teachings, and we're trying to put this out

516
00:23:01,160 --> 00:23:04,800
there, because this is not our usual way of

517
00:23:04,800 --> 00:23:07,960
learning. Again, we call it the new learning

518
00:23:07,960 --> 00:23:10,400
knowing it's the new learning in knowledge

519
00:23:10,400 --> 00:23:12,360
mindfulness. Because again,

520
00:23:12,760 --> 00:23:15,480
we were trained for a different life,

521
00:23:15,760 --> 00:23:18,600
a more stable, linear way of thinking,

522
00:23:18,880 --> 00:23:21,160
the industrial age, where there's a,

523
00:23:21,200 --> 00:23:23,680
you know, cookie cutter for everyone,

524
00:23:23,720 --> 00:23:26,160
every, you know, standardized tests,

525
00:23:26,200 --> 00:23:28,560
you know, you are great and intelligent

526
00:23:28,560 --> 00:23:30,950
because you brought this kind of grades.

527
00:23:30,950 --> 00:23:32,510
We don't look at that anymore.

528
00:23:32,510 --> 00:23:36,510
Right now. We value everyone's own unique

529
00:23:36,510 --> 00:23:38,910
intelligence, all unique value,

530
00:23:38,910 --> 00:23:42,110
because we believe that each one of us holds

531
00:23:42,110 --> 00:23:45,550
part of the equation and part of the picture,

532
00:23:45,590 --> 00:23:48,910
part of the puzzle, and putting the pieces

533
00:23:48,910 --> 00:23:51,550
together. That's what brings the whole out

534
00:23:51,550 --> 00:23:54,870
there in a much, much more profound,

535
00:23:55,390 --> 00:23:59,270
valuable, effective way in these unstable

536
00:23:59,270 --> 00:24:01,270
times than we ever before.

537
00:24:04,470 --> 00:24:07,350
Carol Cox:
Laila, I what popped into my mind as I was

538
00:24:07,350 --> 00:24:10,030
listening to you is that clearly there's been

539
00:24:10,030 --> 00:24:14,670
around the world this hunger for the a prior

540
00:24:14,670 --> 00:24:17,150
age, this nostalgia for,

541
00:24:17,190 --> 00:24:19,310
you know, say mid 20th century America.

542
00:24:19,350 --> 00:24:21,790
Definitely true here in our politics in the

543
00:24:21,790 --> 00:24:24,350
US, this nostalgia for what people think is

544
00:24:24,390 --> 00:24:26,710
as a simpler time like this industrial age,

545
00:24:26,710 --> 00:24:28,110
the cookie cutter, you know,

546
00:24:28,150 --> 00:24:29,470
you had a job.

547
00:24:29,470 --> 00:24:30,910
You did the same job every day.

548
00:24:30,910 --> 00:24:32,350
You knew what was expected of you.

549
00:24:32,350 --> 00:24:33,710
You learned it and you did it.

550
00:24:33,750 --> 00:24:35,550
Now, of course, that is not really the

551
00:24:35,550 --> 00:24:38,270
reality of how most people work back then,

552
00:24:38,270 --> 00:24:41,750
but I feel like because of how fast the world

553
00:24:41,750 --> 00:24:44,910
feels and how much uncertainty there is and,

554
00:24:45,070 --> 00:24:48,670
and whether it's, um, technology,

555
00:24:48,710 --> 00:24:51,630
you know, AI, just politics and everything

556
00:24:51,630 --> 00:24:53,390
that's going on. The people are,

557
00:24:53,790 --> 00:24:55,510
are hungry for this certainty.

558
00:24:55,830 --> 00:24:59,030
Yet how do we how can we find that certainty

559
00:24:59,070 --> 00:25:01,710
within ourselves as the world is uncertain?

560
00:25:01,710 --> 00:25:03,830
I'm going to ask a global question,

561
00:25:03,830 --> 00:25:06,110
Laila, but then I want to come back to,

562
00:25:06,430 --> 00:25:10,310
uh, how do we slow down ourselves in our own

563
00:25:10,310 --> 00:25:12,630
lives so that we're not on this hamster

564
00:25:12,630 --> 00:25:15,150
wheel? Okay, so let's talk about the global

565
00:25:15,150 --> 00:25:17,310
first. Like, how do we feel certain and

566
00:25:17,310 --> 00:25:20,230
uncertain times? Is it possible and how do we

567
00:25:20,270 --> 00:25:21,750
find ways to slow down?

568
00:25:22,590 --> 00:25:25,270
Dr. Laila Marouf:
I think I just want to go back to what you

569
00:25:25,270 --> 00:25:27,070
mentioned about sometimes.

570
00:25:27,110 --> 00:25:29,590
It always feels that, you know,

571
00:25:29,630 --> 00:25:31,790
older times are better,

572
00:25:31,790 --> 00:25:35,190
simpler. And I just believe that at those

573
00:25:35,190 --> 00:25:38,870
times they thought the same thing of 20 or 50

574
00:25:38,910 --> 00:25:41,270
years back. So it's always the way it is,

575
00:25:41,310 --> 00:25:43,150
right? It's just that.

576
00:25:43,150 --> 00:25:44,870
But I think I agree with you.

577
00:25:44,910 --> 00:25:49,190
We are in times now that I feel is much more

578
00:25:49,190 --> 00:25:53,470
challenging, just because we are really

579
00:25:53,470 --> 00:25:57,710
entering a stage in human history where there

580
00:25:57,750 --> 00:25:59,830
is an intelligence that is much,

581
00:25:59,830 --> 00:26:05,030
much, much more higher intelligence than

582
00:26:05,030 --> 00:26:07,830
human beings and never before in history.

583
00:26:08,030 --> 00:26:10,310
And I feel this is really the biggest

584
00:26:10,310 --> 00:26:11,870
challenge that we're facing.

585
00:26:12,270 --> 00:26:14,750
And I think because of that,

586
00:26:14,750 --> 00:26:19,030
we're talking about the importance of wisdom

587
00:26:19,030 --> 00:26:22,670
and unity as much as the importance of

588
00:26:22,670 --> 00:26:24,150
information and knowledge.

589
00:26:24,190 --> 00:26:28,620
It's just the the knowledge.

590
00:26:28,620 --> 00:26:32,020
Mindfulness comes from this realization that

591
00:26:32,020 --> 00:26:34,300
because of these unconventional times,

592
00:26:34,300 --> 00:26:38,620
right now, we need to value wisdom and unity

593
00:26:38,620 --> 00:26:41,380
as much as we value information and

594
00:26:41,380 --> 00:26:44,540
knowledge. Not seeing anything and not

595
00:26:44,540 --> 00:26:46,700
focusing on one thing or not the other.

596
00:26:47,180 --> 00:26:48,460
And that is the difference,

597
00:26:48,460 --> 00:26:50,820
I think. In knowledge mindfulness we talk

598
00:26:50,860 --> 00:26:53,220
about evolving your knowledge maturity.

599
00:26:53,220 --> 00:26:56,860
And that means really your abilities,

600
00:26:56,860 --> 00:27:01,740
your competencies to recognize and utilize

601
00:27:01,980 --> 00:27:04,500
the interconnection between information,

602
00:27:04,500 --> 00:27:06,500
knowledge, wisdom and unity.

603
00:27:06,820 --> 00:27:09,220
And how do you go from this to this?

604
00:27:09,820 --> 00:27:12,980
And this is where I go back to the word

605
00:27:12,980 --> 00:27:17,820
certainty. So again, the word certainty is

606
00:27:17,820 --> 00:27:19,140
all about control.

607
00:27:19,140 --> 00:27:22,620
We feel certain when we feel in control.

608
00:27:23,340 --> 00:27:26,340
And I think we feel in control when we have

609
00:27:26,340 --> 00:27:29,380
enough comprehension about the situation

610
00:27:29,380 --> 00:27:32,620
we're in. And in unconventional times like

611
00:27:32,620 --> 00:27:35,860
these, it feels more like we're entering more

612
00:27:35,900 --> 00:27:39,460
a fog. Let's just explain it like too much

613
00:27:39,500 --> 00:27:41,820
fog. So when there's too much fog,

614
00:27:42,060 --> 00:27:45,620
you're kind of you cannot make sense of where

615
00:27:45,620 --> 00:27:47,020
am I going to walk?

616
00:27:47,060 --> 00:27:49,220
How am I going to put my next step?

617
00:27:49,620 --> 00:27:53,220
So that fog leads to, uh,

618
00:27:53,620 --> 00:27:57,220
you don't have enough comprehension to give

619
00:27:57,220 --> 00:28:01,500
you that sense of control that you need and

620
00:28:01,700 --> 00:28:04,540
the ability to predict your next step.

621
00:28:05,260 --> 00:28:08,460
So that's why it creates a feeling of fear,

622
00:28:08,460 --> 00:28:10,860
anxiety, a loss of control.

623
00:28:11,500 --> 00:28:14,980
And this is where I think I can answer part

624
00:28:14,980 --> 00:28:18,140
of your question, which is how can then we

625
00:28:18,180 --> 00:28:20,300
gain some certainty?

626
00:28:20,340 --> 00:28:23,540
I can't say certainty because that's very

627
00:28:23,660 --> 00:28:25,980
difficult, I think in the coming years.

628
00:28:26,460 --> 00:28:27,500
Very difficult.

629
00:28:27,500 --> 00:28:30,540
Why? Because again, there's there's a lot of

630
00:28:30,540 --> 00:28:33,860
fog. There's a lot of unknowns and the

631
00:28:33,860 --> 00:28:36,660
unknowns, they're coming because we cannot

632
00:28:36,660 --> 00:28:40,580
predict what's going to happen in our lives,

633
00:28:40,580 --> 00:28:43,540
in our being and doing okay.

634
00:28:43,780 --> 00:28:48,900
As a conclusion or as a consequence of this

635
00:28:49,060 --> 00:28:51,860
technology that came into our lives right

636
00:28:51,860 --> 00:28:55,780
now. It's such a complex technology that not

637
00:28:55,780 --> 00:28:58,900
even us, you know, normal human beings,

638
00:28:59,060 --> 00:29:01,340
we're talking about the people who created

639
00:29:01,340 --> 00:29:04,380
it. You know, you hear interviews talking

640
00:29:04,380 --> 00:29:06,380
about it's more like a black box.

641
00:29:06,380 --> 00:29:08,140
We don't know what's going to happen.

642
00:29:08,140 --> 00:29:10,100
We don't know. And that is,

643
00:29:10,100 --> 00:29:13,420
I think, where our, you know,

644
00:29:13,460 --> 00:29:15,740
settled feeling that we feel a bit of,

645
00:29:15,780 --> 00:29:17,260
you know, this anxiety,

646
00:29:17,580 --> 00:29:18,660
where are we heading.

647
00:29:18,660 --> 00:29:20,500
We don't know. But again,

648
00:29:20,540 --> 00:29:22,020
how do we get that certainty?

649
00:29:22,060 --> 00:29:25,970
Part of it is we need to push for deeper

650
00:29:25,970 --> 00:29:29,570
understanding of how to connect the dots of

651
00:29:29,570 --> 00:29:31,810
events that are happening around us.

652
00:29:31,850 --> 00:29:34,170
That is one part of the story.

653
00:29:34,370 --> 00:29:37,130
So there's so many things that are happening,

654
00:29:37,130 --> 00:29:41,170
but they seem like so much fragmented.

655
00:29:41,210 --> 00:29:43,890
You know, a thing here happens an interview.

656
00:29:43,930 --> 00:29:47,210
You could hear somebody talking about II or

657
00:29:47,210 --> 00:29:49,970
this or that. So how do you build your

658
00:29:50,010 --> 00:29:54,370
ability to start connecting the dots between

659
00:29:54,650 --> 00:29:56,810
everything that you're hearing, reading,

660
00:29:57,050 --> 00:30:00,370
uh, you know, talking to people about and how

661
00:30:00,370 --> 00:30:03,050
that can give you a bit of comprehension,

662
00:30:03,090 --> 00:30:06,210
a bit that comprehension would give you that

663
00:30:06,250 --> 00:30:09,290
kind of a bit of certainty that,

664
00:30:09,290 --> 00:30:11,890
okay, that's a bit of certainty.

665
00:30:12,130 --> 00:30:15,010
It's more like you can take now a risk,

666
00:30:15,050 --> 00:30:18,010
small, calculated risk of where you're going

667
00:30:18,010 --> 00:30:19,450
to put your next step,

668
00:30:19,490 --> 00:30:22,290
your small baby step because it's called

669
00:30:22,290 --> 00:30:23,490
calculated risk.

670
00:30:23,650 --> 00:30:27,970
Calculated risk means you are willing to,

671
00:30:28,330 --> 00:30:29,970
uh, you know, the price.

672
00:30:29,970 --> 00:30:31,690
If it didn't go well, you know,

673
00:30:31,730 --> 00:30:34,810
you're not putting your whole self into this

674
00:30:34,810 --> 00:30:36,490
because, again, it's so foggy.

675
00:30:36,490 --> 00:30:38,610
So you're going to go slowly,

676
00:30:38,810 --> 00:30:42,650
cautiously, with a small baby steps that is

677
00:30:42,650 --> 00:30:46,250
going to come out of your realization of a

678
00:30:46,290 --> 00:30:48,650
bit of comprehension of what's going on.

679
00:30:48,890 --> 00:30:52,090
Accordingly, you can predict your next action

680
00:30:52,490 --> 00:30:53,610
accordingly.

681
00:30:53,610 --> 00:30:57,130
That kind of, uh, prediction can give you

682
00:30:57,170 --> 00:30:59,090
that slight, you know,

683
00:30:59,170 --> 00:31:02,730
self-control that you need to assure yourself

684
00:31:02,930 --> 00:31:05,690
that you know what? I can put my foot now in

685
00:31:05,730 --> 00:31:07,890
this direction or that direction.

686
00:31:08,850 --> 00:31:10,330
That's kind of, you know,

687
00:31:10,890 --> 00:31:13,810
but again, this is this is I know it seems

688
00:31:13,810 --> 00:31:16,730
complicated, complex, but again,

689
00:31:16,930 --> 00:31:21,490
we are not going to confront today's

690
00:31:21,490 --> 00:31:26,410
complexity with a simpler way of

691
00:31:26,410 --> 00:31:28,450
understanding, because you will never,

692
00:31:28,450 --> 00:31:31,650
ever reach your outcomes if that's what

693
00:31:31,650 --> 00:31:32,850
you're looking for.

694
00:31:33,090 --> 00:31:35,890
So part of it is that but another part of it

695
00:31:35,890 --> 00:31:38,490
is, I think about faith.

696
00:31:38,770 --> 00:31:40,810
It's about just letting go.

697
00:31:41,130 --> 00:31:42,170
That's what's faith.

698
00:31:42,370 --> 00:31:43,570
It's really letting go.

699
00:31:43,570 --> 00:31:46,730
Sometimes when you know you have no control,

700
00:31:46,730 --> 00:31:48,530
you have no. That's it.

701
00:31:48,730 --> 00:31:50,610
Then I have to let go.

702
00:31:50,650 --> 00:31:52,450
I have to have that faith.

703
00:31:52,650 --> 00:31:55,410
Whatever is going to be will be.

704
00:31:55,690 --> 00:31:56,730
You know, in many ways.

705
00:31:56,730 --> 00:31:59,450
So it's a combination of really this,

706
00:31:59,610 --> 00:32:03,530
you know, having that bit of certainty by

707
00:32:03,530 --> 00:32:06,970
your vigilance, by your understanding,

708
00:32:06,970 --> 00:32:10,210
by you connecting the dots and knowing when

709
00:32:10,250 --> 00:32:12,810
to let go and when I can just put my,

710
00:32:13,250 --> 00:32:17,410
you know, foot forward with a total,

711
00:32:17,450 --> 00:32:19,680
you know, letting go of the situation.

712
00:32:19,720 --> 00:32:20,120
Yeah.

713
00:32:20,920 --> 00:32:22,560
Carol Cox:
That's really helpful. Laila and I like the

714
00:32:22,560 --> 00:32:24,720
metaphor of of the fog being in the fog.

715
00:32:24,760 --> 00:32:27,160
It reminds me that here in Central Florida,

716
00:32:27,160 --> 00:32:28,880
where I live during the winter,

717
00:32:28,880 --> 00:32:30,960
because humidity is much lower,

718
00:32:31,200 --> 00:32:33,640
driving at night through kind of like swampy

719
00:32:33,680 --> 00:32:36,320
areas or areas without a lot of people and

720
00:32:36,320 --> 00:32:40,280
especially like on, on the highway is there's

721
00:32:40,280 --> 00:32:44,120
dense fog. And I it really helps my anxiety

722
00:32:44,120 --> 00:32:45,520
and my fear a lot because,

723
00:32:45,560 --> 00:32:48,240
you know, you're driving at 60 miles an hour

724
00:32:48,280 --> 00:32:50,200
plus right down the interstate.

725
00:32:50,400 --> 00:32:52,600
You know, there's other cars around.

726
00:32:52,600 --> 00:32:55,440
You can't see hardly anything because of this

727
00:32:55,440 --> 00:32:58,000
dense fog. And I have to kind of talk to

728
00:32:58,040 --> 00:32:59,720
myself, much like you just explained,

729
00:32:59,760 --> 00:33:04,040
like like one, like 1 or 10ft at the time or

730
00:33:04,080 --> 00:33:05,600
whatever the, you know,

731
00:33:05,640 --> 00:33:06,800
slow the car down.

732
00:33:06,960 --> 00:33:09,600
Like, just basically remember,

733
00:33:09,640 --> 00:33:11,240
don't be distracted for sure.

734
00:33:11,280 --> 00:33:12,840
Like eyes on the road,

735
00:33:12,880 --> 00:33:16,120
pay attention, be focused and just have

736
00:33:16,120 --> 00:33:18,760
faith. Like you said, have faith that it's

737
00:33:18,760 --> 00:33:20,440
going to be all right. Just keep control.

738
00:33:20,440 --> 00:33:22,960
What you can control. Do the best you can and

739
00:33:22,960 --> 00:33:24,880
just know that you're going to get through.

740
00:33:24,880 --> 00:33:28,040
And luckily, that has worked all of the time.

741
00:33:28,040 --> 00:33:30,120
So I like the metaphor of the fog.

742
00:33:30,120 --> 00:33:32,400
And the other thing that I tell myself when I

743
00:33:32,400 --> 00:33:34,600
get super busy and we were laughing before we

744
00:33:34,640 --> 00:33:37,440
hit record, you asked me how things have been

745
00:33:37,440 --> 00:33:39,600
since the new year. I'm like very busy,

746
00:33:39,640 --> 00:33:42,440
like it has been unbelievable.

747
00:33:42,440 --> 00:33:44,240
But what I tell myself is that,

748
00:33:44,240 --> 00:33:46,320
okay, Carol, you have handled this before.

749
00:33:46,480 --> 00:33:48,840
You've had really busy times before where you

750
00:33:48,840 --> 00:33:50,160
look at your week and you think,

751
00:33:50,160 --> 00:33:51,760
how am I going to get all this done?

752
00:33:52,040 --> 00:33:53,840
And you've always gotten it done.

753
00:33:54,120 --> 00:33:57,000
And the same thing will happen this week or

754
00:33:57,000 --> 00:33:59,200
the next week. So I try to like chunk it down

755
00:33:59,200 --> 00:34:01,200
to like, what do I what do I need to do in

756
00:34:01,200 --> 00:34:03,720
the next few days instead of trying to like,

757
00:34:03,800 --> 00:34:05,080
get my mind squirrely,

758
00:34:05,080 --> 00:34:06,600
like, oh my gosh, this is going to be like

759
00:34:06,600 --> 00:34:07,440
this forever?

760
00:34:07,960 --> 00:34:10,640
Dr. Laila Marouf:
I'd like just to touch on the metaphor of

761
00:34:10,640 --> 00:34:12,800
your car in the fog in Florida,

762
00:34:13,280 --> 00:34:16,200
because that really is something also that we

763
00:34:16,200 --> 00:34:18,120
touch upon in the book in knowledge

764
00:34:18,120 --> 00:34:20,240
mindfulness, which is the importance of

765
00:34:20,240 --> 00:34:22,320
unity. And why is that?

766
00:34:22,320 --> 00:34:25,960
Because as again, imagine if that fog is so

767
00:34:26,000 --> 00:34:28,680
thick and you have a long journey and you're

768
00:34:28,680 --> 00:34:30,960
just traveling alone on that journey.

769
00:34:30,960 --> 00:34:34,000
And this is where I think in today's

770
00:34:34,000 --> 00:34:37,280
unconventional times, we need our trusted

771
00:34:37,320 --> 00:34:38,840
others around us.

772
00:34:39,320 --> 00:34:43,080
And this is where I think this whole wisdom,

773
00:34:43,080 --> 00:34:46,480
unity, the value of wisdom and unity comes

774
00:34:46,480 --> 00:34:50,920
into play. Because as much as we think we are

775
00:34:50,920 --> 00:34:53,920
intelligent, as much as we think we have the

776
00:34:53,920 --> 00:34:58,040
competencies, as much as we think we know as

777
00:34:58,040 --> 00:35:02,920
much not in today's and tomorrow's much,

778
00:35:02,920 --> 00:35:05,960
much more complex world that we are entering.

779
00:35:07,080 --> 00:35:10,560
I don't think our narrow perspective would

780
00:35:10,560 --> 00:35:13,760
help us in any way, because as human beings

781
00:35:13,760 --> 00:35:15,070
we have blind spots.

782
00:35:15,550 --> 00:35:18,590
So in your car, in your journey,

783
00:35:18,590 --> 00:35:21,390
as much as you think you're the best driver,

784
00:35:21,750 --> 00:35:24,270
you know you still have those blind spots.

785
00:35:24,310 --> 00:35:28,190
Imagine in that car you have two and three of

786
00:35:28,190 --> 00:35:31,390
your best friends, trusted colleagues around

787
00:35:31,390 --> 00:35:35,470
you that in times of tension they can guide

788
00:35:35,470 --> 00:35:36,910
you. You know what, Carol?

789
00:35:37,110 --> 00:35:38,150
Don't go left. You know,

790
00:35:38,190 --> 00:35:40,390
I could see this, or I could sense that.

791
00:35:40,390 --> 00:35:44,670
Or so now your view is not as narrow.

792
00:35:44,710 --> 00:35:48,550
You kind of widened that view into a much

793
00:35:48,590 --> 00:35:51,630
wider perspective that can help you through

794
00:35:51,630 --> 00:35:54,510
the journey, through the fog and through the

795
00:35:54,510 --> 00:35:56,350
hardships that, you know,

796
00:35:56,750 --> 00:35:59,070
these unconventional times could carry.

797
00:36:00,390 --> 00:36:01,950
Carol Cox:
Oh that's beautiful, I love that.

798
00:36:01,990 --> 00:36:05,510
Yes, I usually my husband is driving and I'm

799
00:36:05,510 --> 00:36:07,830
the one in the passenger seat flipping out.

800
00:36:08,790 --> 00:36:10,950
Dr. Laila Marouf:
So that's easier.

801
00:36:12,110 --> 00:36:13,310
I don't know, I don't.

802
00:36:13,310 --> 00:36:14,430
Know if it's easy. No,

803
00:36:14,470 --> 00:36:15,270
if it's easier.

804
00:36:15,310 --> 00:36:17,150
Carol Cox:
Because I don't feel like I have any control.

805
00:36:17,190 --> 00:36:17,550
Right.

806
00:36:17,590 --> 00:36:19,790
Dr. Laila Marouf:
So yes, I know, I know,

807
00:36:19,830 --> 00:36:21,710
it's. Very hard because there you need the

808
00:36:21,710 --> 00:36:24,350
wisdom. I'll tell you how you need the good

809
00:36:24,350 --> 00:36:27,590
judgment to even tell your husband when to

810
00:36:27,630 --> 00:36:29,790
slow down, when to do this and when,

811
00:36:29,830 --> 00:36:32,590
because otherwise it really can make him more

812
00:36:32,590 --> 00:36:34,670
anxious. If you're just telling him what to

813
00:36:34,710 --> 00:36:37,110
do. And I've encountered that personally.

814
00:36:37,990 --> 00:36:39,990
Carol Cox:
Yes, I have learned that too,

815
00:36:40,030 --> 00:36:42,550
over the years. Oh, all right,

816
00:36:42,750 --> 00:36:44,270
that's all. I'll definitely remember this fog

817
00:36:44,270 --> 00:36:45,510
metaphor I like this.

818
00:36:45,510 --> 00:36:47,790
So then tell tell me a bit.

819
00:36:47,830 --> 00:36:49,830
What are what are you working on now?

820
00:36:49,870 --> 00:36:51,310
What is next for you?

821
00:36:51,350 --> 00:36:53,830
You've, you've you've relaunched your podcast

822
00:36:53,870 --> 00:36:55,350
Knowledge Mindfulness Porch.

823
00:36:55,390 --> 00:36:57,190
Listeners should definitely go check that

824
00:36:57,190 --> 00:36:59,230
out. What else is on the horizon?

825
00:36:59,950 --> 00:37:02,030
Dr. Laila Marouf:
I think there's so many ideas.

826
00:37:02,030 --> 00:37:03,510
But again, as we said,

827
00:37:03,550 --> 00:37:04,590
baby steps.

828
00:37:04,630 --> 00:37:07,510
You know, we have kind of I always remind

829
00:37:07,510 --> 00:37:09,870
myself, uh, you know, I'm,

830
00:37:10,390 --> 00:37:12,980
I'm working on this as one dimension of my

831
00:37:12,980 --> 00:37:16,060
life as of course, many women in this world,

832
00:37:16,060 --> 00:37:19,060
professional women, we kind of juggle so many

833
00:37:19,060 --> 00:37:20,900
dimensions being the family,

834
00:37:20,900 --> 00:37:22,140
the husband, the partner,

835
00:37:22,180 --> 00:37:25,580
the kids, you know, our social and our work.

836
00:37:25,580 --> 00:37:28,780
And I came to realize it is very,

837
00:37:28,780 --> 00:37:32,420
very important to really try to harmonize,

838
00:37:32,460 --> 00:37:34,980
try to synchronize between these different

839
00:37:34,980 --> 00:37:36,580
dimensions. Why?

840
00:37:36,620 --> 00:37:40,660
Because I just feel these are experiences

841
00:37:40,660 --> 00:37:44,540
that really is so important for us to live

842
00:37:45,060 --> 00:37:47,260
and to live more profoundly.

843
00:37:47,500 --> 00:37:48,940
And for many, many years,

844
00:37:48,940 --> 00:37:52,260
we kind of always separated between work and

845
00:37:52,260 --> 00:37:53,300
personal life.

846
00:37:53,580 --> 00:37:55,420
Work has always been, you know what?

847
00:37:55,460 --> 00:37:57,580
This you know, I don't want to do this,

848
00:37:57,580 --> 00:37:59,740
but I have to do it. I need to earn money.

849
00:38:00,100 --> 00:38:02,220
You know, I'm just doing it this for a while,

850
00:38:02,220 --> 00:38:04,420
and then I'm going to focus on this and that.

851
00:38:04,660 --> 00:38:09,180
And you realize time flies and years pass and

852
00:38:09,180 --> 00:38:11,980
this is your life, whether it's work or

853
00:38:11,980 --> 00:38:14,380
personal, you're just living your life.

854
00:38:14,580 --> 00:38:16,860
And I came to realize that really,

855
00:38:17,020 --> 00:38:20,540
we kind of human beings fragment between work

856
00:38:20,540 --> 00:38:22,700
and life, personal and professional.

857
00:38:23,060 --> 00:38:26,500
And if we really can try to put this together

858
00:38:26,500 --> 00:38:29,500
as our being and doing in this life,

859
00:38:29,940 --> 00:38:33,380
then maybe we can enjoy what we're doing and

860
00:38:33,380 --> 00:38:35,500
have this profound experience.

861
00:38:35,820 --> 00:38:41,060
If we can align what we feel is important in

862
00:38:41,060 --> 00:38:43,940
our life, what we feel the energy is coming

863
00:38:43,940 --> 00:38:47,580
out of us in those moments of aha,

864
00:38:48,060 --> 00:38:50,260
of, you know, serving others,

865
00:38:50,260 --> 00:38:52,940
helping others realize something,

866
00:38:53,100 --> 00:38:56,540
or helping others in whatever capacity I feel

867
00:38:56,540 --> 00:39:00,300
that gives us in return that fulfillment,

868
00:39:00,300 --> 00:39:04,820
that intangible feeling that I think we kind

869
00:39:04,820 --> 00:39:07,540
of strive for. But we never realize that it's

870
00:39:07,540 --> 00:39:08,980
important in our lives.

871
00:39:09,340 --> 00:39:11,500
So going back to what I'm doing.

872
00:39:11,860 --> 00:39:15,500
So I am really trying to put these pieces

873
00:39:15,500 --> 00:39:18,860
together where I can enjoy a podcast like

874
00:39:18,860 --> 00:39:20,420
this talking to you, Carol.

875
00:39:20,740 --> 00:39:23,980
I can have, you know, close this interview

876
00:39:23,980 --> 00:39:26,820
with a lot of energy, a lot of learnings,

877
00:39:26,860 --> 00:39:29,980
a lot of realizations that I can take back

878
00:39:30,220 --> 00:39:32,860
into my context and share with others around

879
00:39:32,860 --> 00:39:35,860
me. So the same thing applies when I'm

880
00:39:35,860 --> 00:39:37,260
hosting a podcast.

881
00:39:37,300 --> 00:39:39,380
That Knowledge Mindfulness Porch,

882
00:39:39,500 --> 00:39:43,060
which now is what I call season two because

883
00:39:43,060 --> 00:39:46,020
it comes out in a video for the first time.

884
00:39:46,060 --> 00:39:47,540
It was launched last week.

885
00:39:47,580 --> 00:39:51,020
The first episode because for a whole,

886
00:39:51,580 --> 00:39:55,180
I think last year it was around 24 episodes.

887
00:39:55,180 --> 00:39:57,780
This was only audio recorded and they're all

888
00:39:57,780 --> 00:39:59,220
on the website, Spotify,

889
00:39:59,260 --> 00:40:01,140
Apple, they're all there.

890
00:40:01,140 --> 00:40:03,740
But I think I'm excited because this time

891
00:40:04,060 --> 00:40:06,340
it's a very different experience having this

892
00:40:06,340 --> 00:40:08,770
recording, you know, in a video.

893
00:40:09,250 --> 00:40:13,770
And I think what I'm excited about is having

894
00:40:13,770 --> 00:40:16,250
different guests, different age groups,

895
00:40:16,530 --> 00:40:18,930
different backgrounds,

896
00:40:18,930 --> 00:40:23,330
different industries, just to have that space

897
00:40:23,330 --> 00:40:26,850
where we kind of see everyone here,

898
00:40:26,850 --> 00:40:29,490
everyone and value everyone because we feel

899
00:40:29,490 --> 00:40:32,490
that everyone has something valuable to say.

900
00:40:32,530 --> 00:40:35,370
Even if someone took one word out of that

901
00:40:35,370 --> 00:40:38,050
podcast. We've done our jobs in many ways,

902
00:40:38,290 --> 00:40:40,450
so that gives us that excitement and

903
00:40:40,450 --> 00:40:44,010
fulfillment. Uh, another thing I'm working on

904
00:40:44,050 --> 00:40:47,210
is, uh, master workshop that I'm conducting.

905
00:40:47,250 --> 00:40:50,010
This is cohort two, and I'm very excited

906
00:40:50,010 --> 00:40:51,850
because the last session is going to be

907
00:40:51,850 --> 00:40:53,330
conducted in two days.

908
00:40:53,570 --> 00:40:55,450
And I feel I have learned a lot,

909
00:40:55,490 --> 00:40:57,290
a lot, a lot from, you know,

910
00:40:57,330 --> 00:40:59,050
my participants, because,

911
00:40:59,090 --> 00:41:01,810
again, it's a cyclical movement of how do

912
00:41:01,810 --> 00:41:05,050
you, you know, teach and learn and how this

913
00:41:05,090 --> 00:41:07,970
kind of cyclical movement always makes you

914
00:41:07,970 --> 00:41:10,090
evolve. So every cohort,

915
00:41:10,130 --> 00:41:12,970
I just take everything that I've learned and

916
00:41:12,970 --> 00:41:15,450
how can I make the second cohort much better?

917
00:41:15,650 --> 00:41:17,850
How can I give them an experience of

918
00:41:17,850 --> 00:41:20,930
knowledge mindfulness not only in,

919
00:41:20,970 --> 00:41:22,730
you know, lecture wise,

920
00:41:22,770 --> 00:41:24,970
know in how they see things,

921
00:41:24,970 --> 00:41:26,730
how they change their mindset.

922
00:41:26,770 --> 00:41:29,290
Have they really came with a ha moment?

923
00:41:29,370 --> 00:41:32,290
What are and how are they going to change one

924
00:41:32,290 --> 00:41:34,410
habit maybe that, you know,

925
00:41:34,450 --> 00:41:36,090
they're going to continue this lifelong

926
00:41:36,090 --> 00:41:37,730
journey of knowledge, mindfulness,

927
00:41:38,010 --> 00:41:40,810
integrating it into their life practices and

928
00:41:40,810 --> 00:41:43,010
so on. So that's also an exciting,

929
00:41:43,010 --> 00:41:45,050
very exciting, you know,

930
00:41:45,090 --> 00:41:48,530
project that I'm working on just now.

931
00:41:48,890 --> 00:41:51,890
And I think there's so much that hopefully

932
00:41:51,890 --> 00:41:53,610
will happen in the next year.

933
00:41:54,010 --> 00:41:56,730
Uh, I'm building a great team around me and

934
00:41:56,730 --> 00:41:58,570
I'm so proud of them because,

935
00:41:58,610 --> 00:42:01,530
again, it's not a team of only I'm not

936
00:42:01,530 --> 00:42:04,490
looking for only competencies and knowledge

937
00:42:04,490 --> 00:42:08,930
in this team I'm looking for really quality

938
00:42:08,930 --> 00:42:11,050
relationships where minds,

939
00:42:11,050 --> 00:42:12,570
hearts and souls connect.

940
00:42:12,610 --> 00:42:14,330
We have kind of shared values.

941
00:42:14,330 --> 00:42:15,410
Shared purpose.

942
00:42:15,610 --> 00:42:17,770
Younger. Too young to retire,

943
00:42:17,810 --> 00:42:21,450
as I call. We have these kind of dynamics,

944
00:42:21,450 --> 00:42:23,930
so we're kind of walking the talk as a team

945
00:42:24,170 --> 00:42:26,250
before we bring things out there.

946
00:42:26,290 --> 00:42:29,090
We're kind of experiencing it firsthand in

947
00:42:29,090 --> 00:42:32,570
our green group dynamics in our lives.

948
00:42:32,570 --> 00:42:34,570
We're sharing our experiences.

949
00:42:34,570 --> 00:42:36,610
So I'm really, really enjoying that part

950
00:42:36,610 --> 00:42:40,090
also. And I'm looking forward to really more,

951
00:42:40,450 --> 00:42:43,530
uh, ideas, creative ideas out there to bring

952
00:42:43,530 --> 00:42:45,330
knowledge, mindfulness to,

953
00:42:45,530 --> 00:42:47,650
you know, the global audience,

954
00:42:47,650 --> 00:42:48,730
hopefully out there.

955
00:42:50,170 --> 00:42:51,330
Carol Cox:
Wonderful. Laila. Well,

956
00:42:51,330 --> 00:42:53,450
it was a pleasure to get to know you and to

957
00:42:53,530 --> 00:42:56,330
work with you. I'm so glad that we connected.

958
00:42:56,330 --> 00:42:58,810
I know that you have definitely planted seeds

959
00:42:58,810 --> 00:43:01,370
in my mind as far as how to think about

960
00:43:01,530 --> 00:43:03,370
knowledge, mindfulness, but even bigger than

961
00:43:03,370 --> 00:43:05,920
that, like the life that I want to lead.

962
00:43:05,960 --> 00:43:07,160
How? How I lead.

963
00:43:07,160 --> 00:43:09,000
Speaking your brand and the clients that we

964
00:43:09,000 --> 00:43:10,640
get to work with and how much I learn from

965
00:43:10,640 --> 00:43:12,200
them. Just as much as,

966
00:43:12,240 --> 00:43:15,080
like you said, uh, they learn from me.

967
00:43:15,080 --> 00:43:18,240
So thank you so much for the work that you do

968
00:43:18,280 --> 00:43:20,320
and for coming on the Speaking Your Brand

969
00:43:20,320 --> 00:43:21,200
podcast.

970
00:43:21,200 --> 00:43:22,680
Dr. Laila Marouf:
Thank you for having me today,

971
00:43:22,720 --> 00:43:25,200
Carol. I mean, that's really something I

972
00:43:25,200 --> 00:43:28,080
value, too, that you really thought of me for

973
00:43:28,080 --> 00:43:30,560
today. And I really hope that we can work

974
00:43:30,560 --> 00:43:31,960
together in the future.

975
00:43:31,960 --> 00:43:33,760
Also, on bringing knowledge,

976
00:43:33,760 --> 00:43:35,760
mindfulness to people out there.

977
00:43:36,800 --> 00:43:38,120
Carol Cox:
I would love that. And for those of you

978
00:43:38,120 --> 00:43:40,320
listening, make sure to check out Laila's

979
00:43:40,320 --> 00:43:43,080
website at Knowledge mindfulness.com.

980
00:43:43,120 --> 00:43:45,000
I'll have links in the show, notes to her

981
00:43:45,000 --> 00:43:48,200
website, her book, and also connect with

982
00:43:48,240 --> 00:43:49,800
Laila on LinkedIn.

983
00:43:50,000 --> 00:43:52,080
Until next time, thanks for listening.