Unmask the SEO strategies that will elevate your digital presence to new heights! In this insightful discussion, Rich Harshaw, CEO of Level 10 Contractor, and a seasoned expert in the field, unveils the secrets behind effective Search Engine Optimization (SEO) and why engaging, relevant content is the key to success in the contracting world.
Time Stamps
- 00:15 - Episode Intro
- 04:25 - Discussing Google My Business and SEO
- 04:56 - The Role of Google My Business in SEO
- 05:55 - The Journey of Level 10 Contractor
- 08:15 - The Concept of Level 10
- 11:46 - The Marketing Mindset
- 13:03 - The Importance of Pricing in Business
- 13:48 - The Philosophy Behind Brand Building
- 14:52 - The Role of Identity in Marketing
- 22:20 - Your Website's Conversion Ability
- 27:25 - Why Does Organic Search Matter?
- 29:03 - The Problem with Buying Ads From Google
- 30:19 - Understanding the Role of SEO
- 32:52 - The Importance of Service Area Pages
- 35:27 - What Most People Don't Know About SEO
- 36:26 - Geo-Keyword Pairs in SEO
- 41:31 - The Critical Role of Content in SEO
- 42:05 - Does "One-time SEO" Work?
- 47:46 - Why Blog Pages Matter
- 51:54 - How to Win the SEO Battle
- 56:23 - Understanding the Long-Term ROI of SEO
- 01:02:55 - The Importance of Engaging and Relevant Content
- 01:07:10 - The 60:20:20 Rule in SEO
- 01:09:38 - Web Page Dwell Time
- 01:14:30 - Off-Page SEO & Link Building
- 01:18:54 - Optimizing Your Google My Business Profile
- 01:22:35 - Get in Touch with Rich Harshaw
Quotable Moments from Rich Harshaw
- "So there's three different, there's three different categories of scores on the website audit. One of 'em is conversion ability, which is a measurement of how well your site does at converting traffic into leads. Regardless of where that traffic came from."
- "You've gotta take the time to build the case. You can't assume that anybody knows anything. A website is a great opportunity to build your case."
- "Websites don't rank. Web pages do."
- "You've gotta look at the geo keyword pairs as the battles that you wanna fight."
- "Here's what makes all the difference in the world. It's the ability to create content that is actually engaging, interesting and relevant.
Don't miss out on essential insights, tips, and strategies to boost your profits and streamline your operations. Subscribe now and download your exclusive guide to securing more clients and maximizing your earnings.
Resources
More from Rich Harshaw
More from Martin
More from Khalil
More from The Cashflow Contractor
What is The Cash Flow Contractor?
If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges.
We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to run without you, or anything in between.