Marketing News Canada

Recorded live at Calgary's SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Laila Hobbs, Co-Founder of Social Launch Labs, in conversation with Hiba Amin, Co-Founder of Creative Little Planet.

Hiba shares a candid look at navigating imposter syndrome throughout her marketing career, from being the sole marketer during a startup downturn to finding confidence through community, conversation, and lived experience. She also discusses the evolution of content creation, why authenticity resonates more than polished perfection, and how marketers can build meaningful connections with their audiences.

The conversation dives into the responsible use of AI in content marketing, including where it can support creative work, where it falls short, and why strong foundational ideas must come before scale. Packed with thoughtful insights and real-world perspective, this episode is a must-listen for marketers navigating growth, creativity, and confidence in a rapidly changing industry.

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com