In this episode of Culture From the Heart Podcast, hosts Larry Levine and Darrell Amy are joined by Brian Dosal, CEO of Strety, about building culture through authentic leadership, core values, and transparency. Brian defines “culture from the heart” as leaders being their authentic selves so the organization’s culture reflects who they are, and shares his core values—humble, passionate, and good—which he realized were also his personal values. He explains operationalizing values by hiring (and firing) by them, reinforcing them through frequent communication, and using EOS as a shared language. Brian describes Strety’s rally cry to reach 20,000 organizations running EOS on its platform, the company’s “goose” spirit animal, and the challenges of remote culture, including avoiding instant-message noise. He outlines intentional practices like asynchronous updates, automated check-ins, annual in-person gatherings, monthly company updates, and an eNPS survey that returned all tens, with feedback requesting more in-person time.
KEY TAKEAWAYS
- Culture starts with authentic leadership - CEOs must exemplify their organization's core values through transparency and genuine self-expression
- Core values (Humble, Passionate, Good) should guide every hiring and firing decision to maintain cultural integrity
- Small teams with the right people create exponential impact - one plus one equals ten when values align
- Remote culture requires intentional connection through over-communication, regular check-ins, and strategic in-person gatherings
- Transparency builds trust - share everything possible with your team except what would be detrimental to progress
- EOS provides the framework, but culture requires additional "soft" elements like emotional connection and consistent communication
QUOTES
- "Culture from the heart is the CEO, the founders, whoever's leading the organization needs to be who they are, their authentic self. And then the culture kind of feeds off of that."
- "We hire by values. We fire by values. It's simple as that."
- "Let's make those 40 hours like the most fun they can be and the most productive."
- "If everyone has as much information as they can have, they're rowing the same way, everything's going faster."
- "Just always opt to honesty. Always everyone can sniff out BS... You can never go wrong by being honest."
- "To know thyself, is to know thy values."
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What is Culture From the Heart?
Welcome to the Culture from the Heart Podcast, on the From the Heart Business Network.
In a business world where employees and customers crave authenticity and trust, hosts Larry Levine and Darrell Amy are on a mission to find and showcase heart-centered executives and the companies they lead.
This show features inspiring conversations with a visionary leader that’s bringing heart into the workplace—empowering employees, serving their clients, and uplifting communities--all to create true success.
This is Culture from the Heart! The movement starts here.