A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, NFL Cheerleader, and passion for serving others, her business idea had steam. Face forward to today, Haley and her brand Torch Warrior Wear, a direct-to-consumer military apparel line for female service members and first responders, has been featured in multiple media outlets, including most recently, ABC’s hit show Shark Tank. Haley has built her brand through social media and word-of-mouth. I had a chance to interview Haley on my other platform, The Transition for Bunker Labs, two years ago, but wanted to invite her on Dog Whistle Branding to discuss what she’s been up to lately, how she’s approaching growth, and why she wants to continue bootstrapping Torch.