// WATCH //
// EPISODE DESCRIPTION //
The best marketers think differently.
They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people.
She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of the basics.
In our conversation, Sara also covers:
- The importance of talking to customers
– Lessons learned from working at Drift
- Why we need to stop comparing marketing to dating
This episode is for a marketer who:
(1) Is looking to enhance their content creation and storytelling skills to better engage with their audience.
(2) Wants to leverage social media platforms more effectively to reach a wider audience and boost their brand's online presence."
(3) Is striving to improve their website's search engine visibility and ranking through effective SEO strategies.
// GUEST LINKS //
// CONNECT //
// Disclaimer //
Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles.
The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.
I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?
This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.
I hope you join me on this journey!