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In today’s episode, my guest is Ari Messer, the Co-Founder of Littledata. They are an analytics connector that helps Shopify brands get accurate data in the tools they already use.Littledata makes it ridiculously easy to connect sales, marketing and customer data. They empower thousands of data-driven Shopify stores to make better decisions to accelerate growth.Let's jump in and learn more about why the top DTC brands on Shopify choose Littledata.WHAT YOU WILL LEARN TODAYHow to finally have 100% confidence in your data accuracy.Why inaccurate data can derail your growth by sending you down the wrong decision-making path.What is first-party & zero-party data and why is it important today.How to audit and fix Google Analytics to ensure accurate tracking.How to get accurate marketing attribution including cross-domain and multi-currency.How to get accurate Facebook campaign tagging and campaign cost imported to Google Analytics.LINKS AND RESOURCES MENTIONEDLittledata.ioLittledata Shopify AppLittledata / Segment.com Shopify AppHeadless Shopify TrackingTracking Subscriptions In Shopify's Unified CheckoutFree Analytics Audit + 30-Day Free Trial - Thanks Ari!Grind Coffee Case Study - The Brick & Mortar Pivot To Massive Online SuccessCONNECT WITH LITTLEDATAEmail: ari@littledata.ioLinkedIn: https://www.instagram.com/littledataukFacebook: https://www.facebook.com/littledataukInstagram: https://www.instagram.com/littledataukTwitter: https://twitter.com/littledataukYouTube: https://www.youtube.com/channel/UCnlh2ZmezclpJ2yfSncGLLwLittledataThis episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands. Hosted on Acast. See acast.com/privacy for more information.
In today’s episode, my guest is Ari Messer, the Co-Founder of Littledata. They are an analytics connector that helps Shopify brands get accurate data in the tools they already use.
Littledata makes it ridiculously easy to connect sales, marketing and customer data. They empower thousands of data-driven Shopify stores to make better decisions to accelerate growth.
Let's jump in and learn more about why the top DTC brands on Shopify choose Littledata.
WHAT YOU WILL LEARN TODAY
How to finally have 100% confidence in your data accuracy.
Why inaccurate data can derail your growth by sending you down the wrong decision-making path.
What is first-party & zero-party data and why is it important today.
How to audit and fix Google Analytics to ensure accurate tracking.
How to get accurate marketing attribution including cross-domain and multi-currency.
How to get accurate Facebook campaign tagging and campaign cost imported to Google Analytics.
LINKS AND RESOURCES MENTIONED
Littledata / Segment.com Shopify App
Tracking Subscriptions In Shopify's Unified Checkout
Free Analytics Audit + 30-Day Free Trial - Thanks Ari!
Grind Coffee Case Study - The Brick & Mortar Pivot To Massive Online Success
CONNECT WITH LITTLEDATA
Email: ari@littledata.io
LinkedIn: https://www.instagram.com/littledatauk
Facebook: https://www.facebook.com/littledatauk
Instagram: https://www.instagram.com/littledatauk
Twitter: https://twitter.com/littledatauk
YouTube: https://www.youtube.com/channel/UCnlh2ZmezclpJ2yfSncGLLw
This episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You already know success isn't about finding the right app—it's about knowing which strategies actually work at your specific stage of growth.
I'm Steve Hutt, and I've lived every level of the ecommerce journey. From eBay Power Seller shipping products from my garage, to co-founding and scaling VisionPros.com (an optical DTC startup) through to a successful exit, then spending 6+ years as a Shopify Merchant Success Manager helping 100+ brands from startup to enterprise scale, including working with teams at Tentree, Dr. Squatch, Bulletproof Coffee, Salt & Straw Ice Cream, MUD/WTR, Bokksu, and many more.
Here's what makes this podcast different: I've been on both sides of the table.
6+ years working inside Shopify gave me access to what's coming before most merchants know it exists. Building, scaling, and successfully exiting my own ecommerce businesses taught me what actually works when your money and reputation are on the line. That combination of insider access plus real operator experience gives you a perspective you won't find anywhere else.
Since 2018, eCommerce Fastlane has delivered over 430 episodes and more than 2 million downloads to ambitious Shopify founders and marketers. Every week, I chat with operators, developers, and experts who share what's actually moving the needle right now—not theory, but patterns I've seen work consistently across dozens of brands at multiple stages.
Whether you're launching your first store or scaling past seven figures, every episode gives you stage-aware strategies you can implement this week. We cover Shopify apps and best practices, digital marketing and retention tactics, AI and automation tools, as well as operations and logistics that reduce overwhelm while building lasting customer loyalty.
You'll learn how to leverage emerging tech without losing what makes your brand unique. You'll also hear real founder stories, including lessons from my own journey building and exiting a DTC brand, plus insights from 430+ industry leaders who've been exactly where you are.
This isn't content for content's sake. It's the insight you'd get sitting at a mastermind table with someone who's succeeded at every level, helped hundreds of others do the same, and has the pattern recognition to show you what actually works at your current stage.
Ready to grow smarter, not just faster? Join thousands of founders and marketers in the eCommerce Fastlane community through our podcast, newsletter, blog, and forthcoming book "Thriving with Shopify."
Steve Hutt
DTC Founder | Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com