You say all the right words… and still lose the sale?
The same word or phrase can send very different messages because of the tone.
Here’s an example:
“That’s great!” (said with enthusiasm)
“That’s great…” (said with sarcasm)
Do you feel the difference?
In roofing sales, there are 5 tones to master.
Watch this new video with fellow RSA Mentor Kody Landals to learn:
1) The 5 tones that help roofing salespeople overcome objections, deliver bad news, and close more sales.
2) How to control your tone to lead the conversation.
3) The simple daily practice that helped Kody’s newest reps close deals.
These skills will help you and your team be even more effective communicators and sales people.
P.S. Training isn’t something you did. It’s something you do.
If you want to build a team culture that continually improves, stays on the cutting edge, and keeps sharpening the ax, you don’t have to do it alone.
Get it all inside the Roofing STRONG Alliance by TAMKO™:
https://rsa.pro/I know times are tight. Membership is included at no additional cost for TAMKO Certified Contractors.
P.P.S. Learn more about working with Kody here:
https://reimagineyoursales.com/ =============
Join The Roofing STRONG Alliance by TAMKO™ (RSA):
https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.
FREE Starter Membership (RSA):
https://rsa.pro/freePODCAST
Apple Podcasts:
https://apple.co/3fSQievSpotify:
https://bit.ly/3eMAqJeFOLLOW
FacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.