Dig In

Our CEO Paul sits down with Mike Stevens, Founder of InsightPlatforms, to chat about what's going at Ipsos right now (did you read the press release?), Pepsi's creation of PepViz, and the move towards prioritizing behavioural insights.

Show Notes

Mike Stevens joins our CEO Paul to chat about the trends their seeing across the research, analytics, and data industries (or is it 'industry'?). They'll discuss key acquisitions and what they signal, how buyers are becoming suppliers (and why that might be), and the importance of behavioural research right now.

Ipsos acquires InfoTools and elects a new CEO (congrats Ben Page!). Pepsi launches PepViz, a brand new revenue stream for the consumer brand. Behavioural research is fast-expanding in definition and practice. Lots is going on, and Mike and Paul give their candid opinions on this and more.

What is Dig In?

Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.