Attributed - A podcast by Dreamdata

B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.

So how can B2B marketers use behavioral science to nudge buyers in the right direction?

In this interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:

- The Science Behind B2B decision-making and Why Buyers Rely on instinct more Than They Realize
- How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions
- The behavioral triggers that reduce friction and accelerate deals
- Common mistakes marketers make when using behavioral tactics and how to avoid them

B2B sales cycles are long, complex, and involve multiple stakeholders. Understanding how to apply behavioral science effectively can help marketers cut through the noise, drive action, and increase pipeline velocity.

🎤 Guest: Nancy Harhut – Chief Creative Officer, Behavioral Science Expert & Award-Winning Author
🎙 Host: Steffen Hedebrandt – CMO & Co-founder, Dreamdata


Follow Nancy Harhut on LinkedIn: https://www.linkedin.com/in/nancyharhut/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Nancy Harhut
Marketing Creative + Behavioral Science | Award-Winning Author | International Keynote Speaker | Chief Creative Officer

What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.