The Product Marketing Experts

Being an individual contributor versus leading a team entails very different responsibilities. As you grow from one role into the other, what are the things you should be thinking about? Getting in the driver’s seat means having to set attainable goals for your team, help them develop individual skills, and make sure you’re aligned with other parts of the business all at the same time. It may sound like a lot, but Kavya is here to explain how she’s managed the balancing act during her time at Sprinklr.

Show Notes

Connect with Kavya on LinkedIn.
Join Kavya on Sharebird. 

Questions covered in this episode:

1. Can you tell us a bit about yourself and your role at Sprinklr?
2. Can you share a little bit about how you got into product marketing and what interested you about it?
3. For a product marketer looking to get into leadership, how do you advise they approach it?
4. Are there any skills or areas of opportunity you see a lot of product marketers need to address at this stage?
5. As you grow, and as the company grows, eventually you need to learn to manage another layer and add managers to your team. How do you develop this skill as a leader? 
6. Looking back, is there anything you'd do differently on your path to leading product marketing? Any particular situations you learned a lot from?
7. One of your favorite questions to ask is what a candidate's superpower is. Can you share a bit more about why you like to ask that?
8. What's your superpower?
9. As a leader, how do you develop great relationships with other leaders across marketing, sales, and product? Certainly there's 1:1s, but beyond that?
10. What's one or two books you've read recently that have had an impact on you?

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.