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Fear is one of the things that
holds us back in roofing sales.

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It holds us back from earning as much
as we can, serving as much as we can,

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and fear is what leads a lot of people
to leaving the industry thinking it's

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not for them because let's face it.

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This whole world of roofing sales
is by no means the easiest joy ride

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of a career choice we can make.

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We are forced to face ourselves, our inner
demons and our own fears in ways that we

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don't in nearly any other career path.

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If you're a cubicle worker
in accountant or flipping

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burgers, What are you afraid of?

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Maybe making a mistake.

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That's it.

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You show up, you type on your
little keyboard, you flip

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your burgers and you go home.

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But in roofing sales, you carry
everything from home with you.

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You have all of your past childhood
baggage that made you who you are.

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You have all of your own.

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Demons that you're facing, and
we get to bring all this to work.

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And guess what?

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It ain't easy.

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In fact, many of us, myself included,
had a really challenging journey.

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Maybe you're in the middle of it right
now, learning how to not only face

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those fears, but to conquer those fears.

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Now for me, and I'm curious if the
same might have happened for you.

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I was afraid.

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Of knocking doors.

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I was afraid of rejection.

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I was afraid of conflict.

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I was afraid of asking for the business
because I didn't wanna get rejected.

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I was afraid of coming across as pushy.

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So instead of leaning into objections,
I would shift nice guy mode and

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get the heck outta the house.

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By the way, I covered that
recently in the three x rule

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video that I recently published.

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Now, those elements of fear became
my income ceiling because I knew

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that if I couldn't break through
that, that fear would limit me.

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And fear is something that most all of us
have encountered when it comes to sales.

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I go so far as to say all of us
have, not everyone will admit it.

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This is my belief now.

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Fear is an interesting phenomenon
that lives between our heads,

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meaning we make, we make it all up.

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There was a gentleman
that emailed me last year.

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He's a combat veteran and he served
numerous tours and he was one of the

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most, if my memory is right, I don't
remember if it was Iraq or Afghanistan,

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I think it was Iraq, but he was
stationed in, let's call it Iraq,

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for the, for the sake of this story.

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Um, , one of the most
dangerous places in in the war.

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He was in a tremendous amount of combat
situations, and in the email he wrote to

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me, he said, and I'm paraphrasing here,
he said, I never once skipped a beat in

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the thick of combat when I was deployed.

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But I just got back, I'm in roofing
sales now, and when I pull up in a

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neighborhood in my truck, I am crippled
with fear so much that I cannot even get

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out of my truck to go knock on a door.

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And there's been a few times
now where I've driven to that

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neighborhood and actually gone home.

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Now here, you think like the, the,
the true epitome of a hero in, in a.

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A disciplined soldier who's fearless
right in combat with his life on

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the line, doesn't skip a beat yet.

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Here he is in roofing sales in a,
in a, what I'll consider a safe

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environment showing up to knock on
someone's door to offer them a service.

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And he, he can't do it.

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Now, this is absolutely not
a disk to this gentleman.

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This is in a perfect example that
we are all human and the fear

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that we create is in our head.

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That fear that we create is what holds us.

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. And in this video I wanna share with
you a very simple daily practice

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that you can begin using right now.

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And you can even share this with
your team to help you conquer

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those fears one domino at a time
so you can smash your income goal.

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Give every customer an amazing
experience, and while doing so, be

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as confident as you can absolutely
unshakeable and communicate with.

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With absolutely nothing holding
you back or pulling you down.

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By conquering these fears, you get to
become the best version of yourself

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to serve in the highest capacity
possible, and it feels amazing, and

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my hope is that this simple little
daily practice, Can help you get there.

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Now, before we get started, I
just wanna say a quick welcome

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or welcome back, Adam Zeman here,
the roof strategist and everything

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that I do on my YouTube channel.

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My podcast in our training center and
on speaking events across the country

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is designed around one simple mission,
and that is to help you and your

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team smash your income goal and give
every customer an amazing experience.

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So if you like this video or any of the
content you've seen us put out there,

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I invite you to join us inside our free
training center for a whole lot more.

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You can get in using the link in the.

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Or by texting the word
free to 3 0 3 2 2 2 71 33.

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And inside you're gonna get access
to my pitch, like a pro roofing sales

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training video library, my roof claims
crash course, my 10 closing techniques

00:04:36.095 --> 00:04:38.915
for every situation, my recommended
reading list, and to be able to

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secure your free copy of my book.

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That'll be coming out soon.

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Called the Roofing Sales Survival Guide.

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All that awaits inside, by the way,
it's a great way to get a taste for our

00:04:47.295 --> 00:04:49.515
training center so you can see if you
might be interested for you or your team.

00:04:49.724 --> 00:04:55.065
So click the link, the description,
or text free to 3 0 3 2 2 2 71 33.

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Now let's get back to this topic of fear.

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I got into the business as a very
thin-skinned person who is very afraid of

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conflict, who was very afraid of upsetting
people, who was very afraid of rejection.

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I just didn't do well with it.

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And the funny thing, I
got into door-to-door.

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And, and the first sale I ever made
was a cold call off a commercial sign.

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I shared that story in many other
videos, so I'll spare it today,

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but I remember vividly sitting
in my truck covered in sweat.

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I just left the gym, saw a rent sign on
the same strips under, picked the phone

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and dialed, and my hands were trembling.

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Here I am, I, I was more afraid to
make a cold call without even having

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to face someone than I was to show
up at the door, which again is an

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example that it's all in my head.

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My fears.

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Were the biggest challenge
for me to overcome.

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Uh, I was not cut out for
this, like born and bred.

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I had to learn those skills, and
what I realized in my belief is

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that I had this talent hiding
inside me, but I had to chisel away.

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All of this garbage baggage that
was keeping that part of me trapped.

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So if you look at this like a, the concept
of a sculpture, the sales prowess that I

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had hiding inside there had not yet shown.

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And what was blocking that was different
layers of fear in my own inner demons and

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baggage that I had to slowly chip away.

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Now, if we think of this analogy
of chipping away fear to reveal our

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true inner talent, to reveal our
true confidence and to reveal a.

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Fearless salesperson, we have
to chip away at the block.

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So I want you to hold this analogy in
your mind and think of the two ways

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that people approach this challenge.

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Path.

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Number one is the path of avoidance.

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If it makes me afraid, ah,
I'm gonna stay away from it.

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I'm gonna drive into the
neighborhood and leave.

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I'm not gonna cold call.

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It freaks me out.

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I'm gonna do everything
I can to not knock doors.

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I'm just gonna mail these letters
out and I hope someone calls.

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This is avoidance, and when we avoid
things, just want to ask you directly,

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does that chip away at the block?

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No.

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In fact, it almost even strengthens
the block because when we avoid

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things that make us fearful, that
tells our body, good job, kid.

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You're safer now, which means you
maintain the same level of fear and in.

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For many people, it continues to
amplify the fear that which we

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avoid becomes even more fearful.

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So instead of conquering
it, it just makes it.

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. You're not gonna chip away the block
if you don't look at the block.

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Path number two is we
hit this stuff head on.

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What's the first thing we need
to do to conquer fear One?

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We gotta look at it.

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You gotta look at that.

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Block number two, you gotta pick up the
tools and you gotta start tackling it.

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So how do we apply this
analogy from a daily practice?

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Avoidance doesn't work.

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We have to look at it, pick up the tools,
and intentionally tackle that fear to

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chisel away those parts of us that no
longer serve us so we can reveal the

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confident, fearless salesperson within us.

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And in order to do that, we need
to face those fears daily, which is

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why I would like to invite you to
participate in the Daily Fear Challenge.

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Now, in doing so, your mission is to.

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With a piece of paper, write
'em down and if you're bold and

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brave, I encourage you to share
that in the comment section below.

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This is the stuff that so many
people don't talk about cuz

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they're, in my opinion, there's
too much ego involved in in sales.

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What I love about sales is that it's
just a really big game of personal

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development where we're challenged
to learn how to communicate and be a.

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Person working with other people to solve
problems, and we just get paid really

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well by getting better at doing that.

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So when I look at this challenge of,
of chiseling away all those components

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that are keeping me trapped, I need to
face 'em head on, pinpoint exactly what

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they are, and tackle 'em one at a time.

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So I'll give you an example.

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When I ask you to be brave and bold
and share this in the comment section,

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you are likely not the only one to.

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I've never heard a unique fear.

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They're fears that are so common between
all of us and, and let me take that back.

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Not every single one of us has
the same fears, but I do believe

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that all of us have fears.

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Some are different for other people, and
they change as our skillsets develop.

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For some people, public speaking is
something they get afraid of doing.

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Role play.

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They get afraid of, they're nervous,
they're scared, they're embarra.

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So what I would like you to do
is think about your day, a day

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in the life of roofing sales, and
pinpoint on a piece of paper all

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the things that you're afraid of.

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Knocking doors, fear of rejection, fear
of conflict, fear of asking for the

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business, fear of coming across as pushy.

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Fear of not earning enough money, fear
of not succeeding, fear of your, your

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family being right, saying you took
this job saying they could make six

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figures and multi six figures selling.

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Roofing.

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You have no roofing experience.

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You have no sales experience.

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What were you doing?

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You moron.

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Believe me, I've had that
in my head at times too.

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We need to identify these.

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So challenge number one, grab
a piece of paper, write down

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that which you are afraid of.

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If you want to face this in
the biggest way, drop it in

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the comments section below.

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I just shared all mine with you.

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All right?

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Next thing is this.

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I want you to pick one of them, and
then I want you to give yourself a

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challenge that forces you to face that.

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Every single day.

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Let's go through some examples, shall we?

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Fear number one, afraid of knocking doors.

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Bring some humor in it.

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Knock on that door.

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Here's a challenge for you.

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Knock on that door.

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Have a goofy smile when they answer the
door and say, Hey, I'm in the neighborhood

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today collecting high fives for smiles.

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And then reach forward and see if
someone's willing to give you a high five.

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Now, will that fail and back.

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You bet.

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Will it work a bunch of times?

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Of course.

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Do people smile when they
give you a high five?

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I swear you're the corner of your
lips are like tied to your hand.

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When you go around and
give someone a high five.

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They can't help but smile.

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Now they're disarmed.

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Now you just had a fun way to challenge
yourself to overcome those fears.

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I even had one member of our pitch pro
movement talk about having their team

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be challenged to do the chicken dance.

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The minute that the homeowner answers
the door, they sing and do a chicken.

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Why?

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Because if that doesn't scare
you, I don't know what does.

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So that's the challenge.

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Collecting a high five every single day.

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Alright, here's another example.

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To me, I was afraid of cold calling.

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So challenge that you can participate
in, if that's you, is when you

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see a for rent sign, when you
see a for rail for sale sign.

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When you see a commercial property,
pick up the phone and dial.

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Why you're not gonna get better
at doing things by avoid.

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You have to force yourself
each and every day to do it.

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Now, here's another one I'm afraid
of coming across as being pushy.

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Watch my video on the three x
rule and learn a practice of

00:11:36.535 --> 00:11:39.115
being persistent and not pushy.

00:11:39.235 --> 00:11:42.145
So each and every day that you
hear an objection, you can overcome

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it three times by asking a.

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Or a what question.

00:11:45.900 --> 00:11:51.420
Now, when you take this journey on for
yourself by pinpointing exactly what you

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are afraid of, you're gonna be looking
at it right in the face, grabbing that

00:11:54.570 --> 00:11:59.760
chisel, and slowly with each dial of
that cold call chip on the block with

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each high five, you ask a stranger for.

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Chip off the block.

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When you lean into those objections
each and every day to conquer

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your fear of being pushy, chip
off the block, day in and day out.

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You keep this momentum up, and before
you know it, you'll reveal a new version

00:12:16.135 --> 00:12:17.515
of you that you didn't recognize.

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If you saw me a decade and a
half ago, you would not even

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recognize me as a human being.

00:12:24.775 --> 00:12:29.095
The same energy and enthusiasm is
there, but the confidence was not there.

00:12:30.420 --> 00:12:34.410
Speaking cadence and communication
skills were nowhere near as refined.

00:12:34.890 --> 00:12:37.920
The thick skin that I developed
through dealing with conflict,

00:12:37.980 --> 00:12:39.329
that was a thing of the past.

00:12:39.600 --> 00:12:44.400
I look back at who I once was,
and I barely even recognize the

00:12:44.400 --> 00:12:46.350
atom of a decade and a half ago.

00:12:46.940 --> 00:12:50.120
I wish the same journey for you
because truthfully, that's what

00:12:50.120 --> 00:12:51.260
I love about this industry.

00:12:51.440 --> 00:12:53.150
I care nothing about roofs.

00:12:53.210 --> 00:12:54.470
They mean nothing to me.

00:12:54.620 --> 00:12:58.310
But what I love about this
industry is it is the ultimate life

00:12:58.310 --> 00:13:01.730
challenge to chip away that block
to reveal the best version of you.

00:13:02.040 --> 00:13:06.150
. So I need to ask, are you in, are
you in the Daily Fear Challenge?

00:13:06.329 --> 00:13:08.280
If so, drop a comment below.

00:13:08.550 --> 00:13:10.740
Now I wanna leave you with
one more little bonus tip.

00:13:11.069 --> 00:13:14.910
Just because we're talking about roofing
sales doesn't mean that you can't

00:13:14.915 --> 00:13:16.800
apply this in other areas of your life.

00:13:17.010 --> 00:13:19.920
I wanna share one personal
challenge that I take each and

00:13:19.920 --> 00:13:23.400
every day, because I'm gonna guess
that many of you are wired like.

00:13:24.380 --> 00:13:28.069
Meaning you have a hard time
focusing the attention span of a

00:13:28.069 --> 00:13:33.620
nap, maybe a d D a, adhd, diagnosed,
self-diagnosed, whatever it is.

00:13:33.625 --> 00:13:36.199
The idea of sitting still
and focusing is daunting.

00:13:36.949 --> 00:13:40.160
And I knew for me that in
order to increase my income, I

00:13:40.160 --> 00:13:41.569
needed to increase my output.

00:13:41.955 --> 00:13:42.585
And guess what?

00:13:42.585 --> 00:13:47.835
That would require an increase
in my focus, and I am not good.

00:13:47.835 --> 00:13:50.445
I hate having to sit
still for a long time.

00:13:50.450 --> 00:13:55.115
It just, it makes me anxious, so to
challenge myself to overcome that fear.

00:13:55.574 --> 00:14:00.915
I do a morning meditation every single
morning, and I practice it because

00:14:00.915 --> 00:14:02.834
it forces me to sit still and silent.

00:14:02.895 --> 00:14:07.094
And when I first began, even two,
three minutes felt like an eternity.

00:14:07.094 --> 00:14:08.535
I was like, you're going to be kidding me.

00:14:08.535 --> 00:14:10.245
I'm sitting here, I'm sitting still.

00:14:10.305 --> 00:14:11.505
And then it was five minutes.

00:14:11.510 --> 00:14:12.584
I was like, ah, that felt nice.

00:14:12.734 --> 00:14:13.724
And then it was 10 minutes.

00:14:13.724 --> 00:14:14.805
I'm like, well, that's not enough.

00:14:14.834 --> 00:14:15.885
And then it was 20 minutes.

00:14:15.890 --> 00:14:20.780
And even this morning I sat for 25 minutes
before I even like was like, I got it.

00:14:20.780 --> 00:14:21.170
What time?

00:14:21.229 --> 00:14:21.589
Oh, wow.

00:14:21.589 --> 00:14:22.459
It's been 25 minutes.

00:14:22.459 --> 00:14:23.089
Fantastic.

00:14:23.209 --> 00:14:26.959
And I just have learned to
develop this calm mind by facing

00:14:26.959 --> 00:14:29.329
my fears of sitting with myself.

00:14:29.449 --> 00:14:32.000
So are you in, are you
jumping in on this challenge?

00:14:32.000 --> 00:14:33.530
Drop a comment and let me know now.

00:14:33.530 --> 00:14:37.490
I hope this video helps inspire you
to tackle one fear each and every

00:14:37.490 --> 00:14:39.290
day by gamifying it having fun.

00:14:40.155 --> 00:14:44.355
Remember, in summary, your mission is to
identify that which you are afraid of.

00:14:44.415 --> 00:14:46.545
Share it below if you're
brave and you're bold.

00:14:46.755 --> 00:14:50.205
Number two, find that thing that you're
afraid of and give yourself a daily

00:14:50.205 --> 00:14:53.715
challenge to face that fear each and
every day so you can chip away at

00:14:53.720 --> 00:14:55.965
that block to reveal your confidence.

00:14:55.965 --> 00:14:56.565
Sales self.

00:14:56.805 --> 00:14:57.855
Thanks for joining me in this video.

00:14:57.855 --> 00:14:59.895
If you wanna continue hop
into our free training.

00:15:00.230 --> 00:15:02.510
And in a pitch like a pro
roofing sales training video

00:15:02.510 --> 00:15:04.010
library, I have a whole playlist.

00:15:04.040 --> 00:15:05.180
I'm building confidence.

00:15:05.180 --> 00:15:06.980
I think that would pair
very well with this video.

00:15:07.040 --> 00:15:10.130
So hop on here or hang with me on
YouTube and jump right into this video

00:15:10.160 --> 00:15:11.510
and we'll see you on the next one.