The Ecommerce Insights Show

Maggie Paveza, one of our CRO Strategists, talks about how to reduce your cart abandonment rate by optimizing your checkout process to build purchasing confidence and reduce friction at the point of sale.

Show Notes

You’ve invested a lot of time, money, and energy into campaigns that will attract visitors to your site, which makes it even more frustrating when most of those visitors start their checkout process, but decide not to go through with their purchase.

If it makes you feel any better, you're not alone.

According to industry reports, cart abandonment rates can be as high as 75% or more. That means that, on average, eight out of every ten visitors to your site will put items in their cart, but leave without buying.

In this episode, Maggie Paveza, one of our CRO Strategists, helps you understand why customers abandon their purchase mid-stream and shares a few of our favorite strategies for converting more of your website visitors into customers. Enjoy!

If you want even more information on this topic, click the link below to read our Insight article:

25 Ecommerce Checkout Process Best Practices that Convert

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…