In today’s episode, we demystify some of the most misunderstood business terms, including product-market fit, personal branding, and product-led growth. You'll learn why these concepts are often misconstrued and how to approach them from a fresh perspective that aligns with long-term success. Discover the importance of creating unique value rather than fitting into pre-existing markets, the true purpose of personal branding beyond just content creation, and the critical role of word-of-mouth in product growth. Whether you're a ghostwriter, email marketer, or digital writing professional, this video will equip you with the tools to confidently address client concerns, enhance your freelance writing business, and build lasting relationships.
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00:00) Intro
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00:10) Product Market Fit
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06:11) Personal Branding
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11:58) Product Led Growth
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20:23) Founder-led Marketing
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22:49) Unique Selling Proposition (USP)
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28:26) Minimum Viable Product (MVP)
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33:09) Customer Acquisition Cost (CAC)
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36:56) Life Time Value (LTV)
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39:26) Conclusion
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