What actually happens when companies apply automation & AI to ABM strategies?
Is Salesforce delivering on its AI productivity promises or just selling the vision?
And how do you build a movement around a new way of doing business?
That’s exactly what we’re looking at on this episode of GTM News Desk.
Amos Bar-Joseph, CEO of
Swan, outlines his vision for the Autonomous Business Model, where lean teams meet AI agents to operate with outstanding impact. He shares how Swan has driven revenue without a sales team, what it looks like to architect a new GTM system from scratch, and why storytelling is the key to market momentum.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
02:07) ABM is not a real strategy
(
08:25) Is Salesforce actually benefiting from AI?
(
12:29) What the Autonomous Business Model means
(
17:51) Why AI doesn’t necessarily mean cutting people
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24:04) Building AI agents around content strengths
(
29:16) Choosing marketing-led and partner-led over outbound
(
35:03) The secret to a viral brand story
To hear Amos’ thoughts on crafting viral narratives, building autonomous businesses, and scaling with intelligence instead of headcount, check out the extended conversation on TACK Insider:
https://tackinsider.com/
Our sources from today’s headlines:
- Just 40% of marketers say they’re using generative AI in ABM at limited scale, while 33% are still exploring it: https://www.digitalcommerce360.com/2025/06/18/b2b-marketers-abm-investment-targeted-strategies-ai/
- Salesforce Says AI Agents Will Handle Boring Tasks So Marketers Can Be More “Creative” https://www.adweek.com/media/salesforces-new-ai-agents-reduce-rote-marketing-tasks-and-save-costs/
- Financial Times reports AI Is Now “Agentic,” Meaning It Can Make Marketing Decisions On Its Own: https://www.ft.com/content/50f2c741-54b1-42a5-966b-edbc15d7e0b0?utm_source=chatgpt.com
What is GTM News Desk?
No BS news about B2B Go-To-Market.
This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.
Mark Kilens and Rachel Elsts Downey give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Rachel take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.