What actually happens when companies apply automation & AI to ABM strategies?
Is Salesforce delivering on its AI productivity promises or just selling the vision?
And how do you build a movement around a new way of doing business?
That’s exactly what we’re looking at on this episode of GTM News Desk.
Amos Bar-Joseph, CEO of
Swan, outlines his vision for the Autonomous Business Model, where lean teams meet AI agents to operate with outstanding impact. He shares how Swan has driven revenue without a sales team, what it looks like to architect a new GTM system from scratch, and why storytelling is the key to market momentum.
Jump into the action:
(
00:00) Welcome to GTM News Desk
(
02:07) ABM is not a real strategy
(
08:25) Is Salesforce actually benefiting from AI?
(
12:29) What the Autonomous Business Model means
(
17:51) Why AI doesn’t necessarily mean cutting people
(
24:04) Building AI agents around content strengths
(
29:16) Choosing marketing-led and partner-led over outbound
(
35:03) The secret to a viral brand story
To hear Amos’ thoughts on crafting viral narratives, building autonomous businesses, and scaling with intelligence instead of headcount, check out the extended conversation on TACK Insider:
https://tackinsider.com/
Our sources from today’s headlines:
- Just 40% of marketers say they’re using generative AI in ABM at limited scale, while 33% are still exploring it: https://www.digitalcommerce360.com/2025/06/18/b2b-marketers-abm-investment-targeted-strategies-ai/
- Salesforce Says AI Agents Will Handle Boring Tasks So Marketers Can Be More “Creative” https://www.adweek.com/media/salesforces-new-ai-agents-reduce-rote-marketing-tasks-and-save-costs/
- Financial Times reports AI Is Now “Agentic,” Meaning It Can Make Marketing Decisions On Its Own: https://www.ft.com/content/50f2c741-54b1-42a5-966b-edbc15d7e0b0?utm_source=chatgpt.com
What is GTM News Desk?
Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market.
With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results.