Behind The Pixel: Closing The Animation Communication Gap

The team chats with Janice (Miller) Greenberg and Anne (Reichert) Guthrie of The Inform Group to break down how they go about creating concise language for very technical videos, how they use animation for increasingly technical and complex subjects, and how pen and paper is still their preferred method for revising scripts.

The Inform Group works with companies from small start-ups to divisions of major corporations, academic research institutes, non-profits, and private practices. They use multidisciplinary communications strategies and tactics to help raise market awareness, attract new prospects, grow sales, and improve customer satisfaction/relationships. 

If you have a topic or question you’d like us to cover, ⁠you can submit it to: www.openpixelstudios.com/podquestion⁠⁠ ⁠⁠

Learn more about this podcast here⁠⁠: https://www.openpixelstudios.com/behindthepixel

⁠⁠EMedia⁠⁠ produces the podcast in Easthampton, MA. 
Produced by Jackson Foote and Will Colón
Written and Created by:
Will Colón: https://www.linkedin.com/in/willmcolon/
Kathryn Taccone: https://www.linkedin.com/in/kathryntaccone/

Creators & Guests

Host
Kathryn Taccone
Co-founder at Open Pixel Studios
Host
Will Colon
Co-founder at Open Pixel Studios

What is Behind The Pixel: Closing The Animation Communication Gap?

This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems.

Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content.

Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education.

Submit a question to the pod! -> openpixelstudios.com/podquestion