Attributed - A podcast by Dreamdata

Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective.

The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible.

Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants like Slack, Zendesk, and Salesforce, will share strategies and best practices for harnessing the power of marketing metrics.

Key topics of discussion will include:

- Measuring marketing ROI
- Tracking KPIs that matter
- Metrics for cross-functional collaboration
- And much more

Follow Bill Macaitis on LinkedIn: https://www.linkedin.com/in/bmacaitis/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


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What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.