Two Keys to Creating Authentic Content Online with Rachel Elsts Downey

Show Notes

"When it comes to showing up online, the primary problem is people feel like they have to be somebody different than who they are in real life.”

In this episode, Rebecca and Rachel Elsts Downey, CEO and Founder of Share Your Genius, discuss practical tips for showing up authentically online.

Rachel emphasizes the importance of aligning your content with your core values and identities, allowing you to be true to yourself while still maintaining professionalism. She also shares a valuable technique for generating authentic content: engaging in conversations, whether with yourself or others, and using those insights to create meaningful content. If you've ever wondered how to show up as your authentic self in the online business world and create impactful content at the same time, this episode is for you.

In this episode, you’ll learn:

1. Don't feel like you have to be someone different online than who you are in real life. Embrace and showcase your true self, while still being mindful of what aligns with your core values.
2. Engage in conversations with yourself or others, recording your thoughts and ideas. This can serve as a rich source of authentic content that reflects your unique perspectives and experiences.
3. Don't be afraid to share personal moments and experiences that have shaped your journey. Whether it's stories about your family, your challenges, or your passions, let your audience see the human side of you. Remember, people connect with people, not job titles.

Things to listen for:

[02:20] Aligning content with your core values and identity

[05:35] Sharing the stories and moments that shape who you are

[06:52] The tension between your personal and professional identity online

Connect with Rebecca:

https://linktr.ee/rebeccafleetwoodhessionauthor

What is Business is Human?

We need a new definition of success—one that harmonizes meaning and money.

Imagine diving into your workday with renewed energy, leaving behind the exhaustion or dread of a monotonous grind.

Traditional beliefs about success and the root cause of burnout are the same:
Prove yourself.
Work harder.
Take care of the business, and it will take care of you.

We’re recycling the mindset and practices that keep us stuck. Our souls need a jumpstart into The Age of Humanity.

Tune in for a new way of working that honors our nervous system and the bottom line, using knowledge of the brain, the Bible, and business. We’ll discuss timeless truths that amplify growth, ignite change, and reshape the world of work. No corporate speak or business BS. Let’s get to the heart of a rewarding career and profitable growth.

We speak human about business.

What’s in it for You?

Value, Relevance, and Impact (VRI): No, it's not a new tech gadget—it's your ticket to making your work genuinely matter to you and your company.

Human-Centric Insights: We prioritize people over profits without sacrificing the bottom line. Think less "cog in the machine" and more "humans helping humans."

I'm your host, Rebecca Fleetwood Hesson, your thrive guide leading you into the new Age of Humanity. I’ve navigated the highs and lows of business and life, from achieving over $40 million in sales, teaching thousands of people around the world about leadership, trust, execution, and productivity to facing burnout, divorce, raising a couple of great humans (one with ADHD), and navigating the uncertainty of starting a business.

I’m committed to igniting change in the world by jumpstarting business into profitable growth with the timeless truths of our humanity.

Sound crazy? It’s only crazy until it works.

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