How Beardbrand Used YouTube to Create a Customer Community.

Eric Bandholz joins The Exchange to talk about how he and Beardbrand build a community of customers on Youtube. He is covering whether you should build a community, how to choose your content, and even how he evaluates the platform's success. Above all, Eric is just being real about community and your brand's mission.

Show Notes

Connect with Eric:

Twitter
Linkedin

Eric's Channels:

Beardbrand Youtube
Ecommerce Conversations

Brand's Eric Looks to for Inspiration:

GymShark
Groove Rings

This Show's TL;DR:

• Eric shares how he got started with Youtube 
• Explains how to evaluate the early days of building a channel 
• Tactics for finding the right type of content 
• Viewership of subscribership... which is better?
• How to evaluate your channels impact on your brand
• Whether you should build a community at all 
• Eric's thoughts on brands who don't invest in content 

What is The Exchange?

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.