Devin speaks with Jen Bucci, VP of Design at Anduril Industries, a defense company specializing in autonomous technology. Jen leads a hands-on creative team that covers everything from industrial and graphic design to film and photography.
Jen shares how her love for James Bond films shaped her approach to design, how branding ties into accountability, and why designing for defense means developing a clear, cohesive design language that touches everything from hardware to typography. It’s a strikingly modern approach in an industry where user experience is often overlooked. Plus, Jen tips her hat to Virgil Abloh — because sometimes the label is the design.
1:22 When missiles get the anime treatment
5:18 Designing for the 18-year-old warfighter
7:26 Virgil Abloh and the art of labeling everything
11:02 If your brand color is blue…
14:35 Function as features: design under constraints
16:42 Respect for the user in high-stakes design
17:49 Hard questions: ethics and transparency
20:33 Inspiration from Minority Report to Cyberpunk
Links
About the Host: Futurist Devin Liddell
Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.
Get in Touch
Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at
hello@teague.com
What is Design This Day?
How do we begin creating the future we want, today? Design This Day takes you on a journey to our future world. Futurist Devin Liddell sits down with visionary leaders from some of the biggest names in tech and innovation. Each episode features a brilliant mind who is building the opportunities of the future before most people even know they exist. What will living in microgravity in space look like in the future? Can driverless vehicles go off-roading? What unexpected roles will robots play in our future workplaces and homes? We explore the role that design plays in shaping our future – with the big thinkers and doers who are creating tomorrow, today.
Design This Day is an original podcast brought to you by Teague.
About the Host: Futurist Devin Liddell
Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.
Get in Touch:
Have a complex problem that needs solving? Have a great guest or topic idea? We want to hear from you. Visit us at teague.com or send us an email at hello@teague.com