Playmakers with Andrew Flachner

AI made it easy for every agent to post more content. It also made most of it sound exactly the same.

Eric Simon started The Broke Agent in 2015 while sitting dead open houses in Los Angeles as an untrained buyer's agent. Ten years later, it's one of the most followed brands in residential real estate (500K+ followers), and in 2022 he and Byron Lazine co-founded BAM Media, the daily playbook for agents who want to build a brand and close more deals.

On this episode of the Playmakers Podcast, host Andrew Flachner (CEO of RealScout) sits down with Eric to unpack what's actually working on social right now, and why so much of what agents post isn't. We play real content from agents and creators and break down why it lands. (Listening instead of watching? You'll follow along just fine.)

What you'll hear in this episode:
  • Why AI has turned agent content into "a copy of a copy of a copy"
  • The 3 ingredients of content that builds trust
  • Why trends get likes but not clients
  • The 3 metrics Eric actually watches
  • Eric's weekly posting prescription
  • His "fake off the cuff" method
  • Why going viral outside your niche can hurt your reach
  • The 4 types of trendjacking
If you're an agent who knows you should be posting more but can't stand the idea of adding to the slop, this is your blueprint.

Chapters:
00:00 Intro
02:12 How Open-House Misery Created The Broke Agent
04:22 The "Copy of a Copy" Problem
12:27 The Netflix Doc Trend
14:34 The 3 Things That Actually Build Trust
21:05 "AI Won't Replace Agents, But..."
23:24 Clichés to Retire
26:25 How to Turn Your Personal Life Into Content
32:58 Why Memes Stopped Working
37:34 Eric's Weekly Posting Plan
40:29 Rapid Fire
48:03 The 4 Types of Trendjacking
54:57 Action Creates Content: Eric's One Takeaway
56:06 Outro

🔥 Subscribe to the podcast:
- Apple Podcasts: https://apple.co/459lPWc
- Spotify: https://open.spotify.com/show/1iTCsUWhBGEI1y0lXrxYM3

Connect with Andrew Flachner on Social:
🔗 Instagram: https://www.instagram.com/aflachner/
🔗 LinkedIn: https://www.linkedin.com/in/andrewflachner/

What is Playmakers with Andrew Flachner?

Playmakers gets inside the minds—and moves—of the people shaping the future of real estate. Hosted by Andrew Flachner, co-founder of RealScout and a trusted interviewer of top industry leaders, the show features unfiltered conversations with the executives, entrepreneurs, and dealmakers behind real estate’s biggest shifts.