GTM Made Simple

Last year, everyday healthcare heroes shipped off to the front lines of the COVID-19 pandemic. Only, in this war, there were no banners, no flags — no symbols of unity.For many fighting alone in a new, scary setting, that unity could have made a huge difference.That’s why Christen Roberts, CRNA, Mrs. Georgia American and Founder of Bambū, made it her mission to provide such a symbol to the extraordinary healthcare workers risking their lives to fight for all of us. In this episode, we discuss:The origin of BambūHow Christen’s message led to her pageant victoryHow you can help spread Bambū’s message of resilience, hope, and unity.Heroes of Healthcare is hosted by Ted Weyn.

Show Notes

Last year, everyday healthcare heroes shipped off to the front lines of the COVID-19 pandemic. Only, in this war, there were no banners, no flags — no symbols of unity.


For many fighting alone in a new, scary setting, that unity could have made a huge difference.


That’s why Christen Roberts, CRNA, Mrs. Georgia American and Founder of Bambū, made it her mission to provide such a symbol to the extraordinary healthcare workers risking their lives to fight for all of us. 


In this episode, we discuss:

  • The origin of Bambū
  • How Christen’s message led to her pageant victory
  • How you can help spread Bambū’s message of resilience, hope, and unity.



Heroes of Healthcare is hosted by Ted Weyn.



What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?