WEBVTT NOTE This file was generated by Descript 00:00:00.570 --> 00:00:05.070 These are the top five sleazy solar sales tactics that are preying upon 00:00:05.070 --> 00:00:09.270 homeowners and costing them thousands, if not tens of thousands of dollars. 00:00:09.570 --> 00:00:11.220 I believe they must be stopped. 00:00:11.460 --> 00:00:16.290 I'm passionate about this topic because my very own mother was conned by a solar 00:00:16.290 --> 00:00:22.140 company, has been battling it for many years, and has now cost her nearly 20. 00:00:22.190 --> 00:00:23.510 Thousand dollars. 00:00:24.140 --> 00:00:28.250 This story, my mom's story, is one of the reasons that for so many 00:00:28.255 --> 00:00:30.500 years I was very resistant to solar. 00:00:30.710 --> 00:00:33.320 I sat in, observed solar presentations. 00:00:33.320 --> 00:00:34.520 I had them done on my home. 00:00:34.760 --> 00:00:35.990 I thought they were sleazy. 00:00:35.990 --> 00:00:37.250 I thought they were gimmicky. 00:00:37.400 --> 00:00:41.030 I thought they were false and misleading, and I didn't want anything to do with it. 00:00:41.030 --> 00:00:45.590 Now, I recognize that not every company does this, and I'm by no means painting 00:00:45.590 --> 00:00:50.181 a blanket across the entire solar industry, nor am I painting a, a, a. 00:00:50.555 --> 00:00:55.205 Pour light around solar salespeople, I'm shining light because 00:00:55.205 --> 00:00:56.795 it needs to be shined upon. 00:00:57.345 --> 00:01:02.805 For the sales gimmicks that I think are unethical, I think quite frankly, should 00:01:02.805 --> 00:01:05.715 be illegal and to protect a homeowner. 00:01:05.715 --> 00:01:08.655 So if you're a homeowner, by the way, and you stumbled upon this video, welcome. 00:01:08.660 --> 00:01:11.205 I hope it helps you make an informed decision on who to work with. 00:01:11.385 --> 00:01:14.985 If you're a salesperson selling solar, I know some sales training teaches 00:01:14.990 --> 00:01:18.075 you to do these things and you may not even realize what you're doing. 00:01:18.255 --> 00:01:22.575 And I know that there are salespeople in the solar space that check their morals. 00:01:22.820 --> 00:01:26.300 In ethics, in exchange for money, and they just say, well, if I 00:01:26.300 --> 00:01:27.530 can just get the deal, who cares? 00:01:27.620 --> 00:01:29.539 And I, I wanna put an end to all of that. 00:01:29.539 --> 00:01:32.510 So without further ado, let's jump right in and get to it. 00:01:32.810 --> 00:01:34.460 Uh, first, welcome, welcome back. 00:01:34.520 --> 00:01:36.140 Adam Besman here, the roof strategist. 00:01:36.140 --> 00:01:39.560 And everything I do on my channel is designed to help you and your 00:01:39.565 --> 00:01:43.550 team smash your income goal and give every customer an amazing experience. 00:01:43.610 --> 00:01:46.220 And you might be wondering, Hey dude, you're the roof strategist. 00:01:46.220 --> 00:01:47.210 Why are you talking solar? 00:01:47.420 --> 00:01:50.390 I'll share more at the end of this video, but the fast version is this. 00:01:51.015 --> 00:01:54.765 I finally found a way that I believe in to sell solar, and it 00:01:54.765 --> 00:01:59.085 is alongside a roof with a roof with solar, not solar on its own. 00:01:59.085 --> 00:02:01.155 There's a lot of reasons that I won't get behind that. 00:02:01.335 --> 00:02:05.685 I'll share more at the end, but for starters, let's get into tactic number 00:02:05.685 --> 00:02:10.215 one, the sleazy solar sales tactic that I see the most commonly, and that 00:02:10.215 --> 00:02:13.454 is, False production expectations. 00:02:13.755 --> 00:02:16.484 We see solar salespeople running around, knocking doors saying, 00:02:16.484 --> 00:02:17.984 eliminate your electric bill for life. 00:02:18.045 --> 00:02:20.774 And that basically paints a picture in someone's mind with 00:02:20.780 --> 00:02:22.155 this big goose egg, a big zero. 00:02:22.155 --> 00:02:23.655 I don't have an electric bill forever. 00:02:24.135 --> 00:02:28.935 It's not a realistic expectation when you have connection fees and when how net 00:02:28.940 --> 00:02:30.765 metering works, there will be some bills. 00:02:31.065 --> 00:02:35.745 And the other thing that happens is maybe the salesperson didn't 00:02:35.745 --> 00:02:39.135 size the system appropriately, or the company didn't size the system. 00:02:39.795 --> 00:02:43.995 So the homeowner who sold on this incredible ROI in eliminating their 00:02:43.995 --> 00:02:47.835 electric bill is expecting a certain offset, and they end up getting a lot 00:02:47.835 --> 00:02:49.785 less because the systems weren't sized. 00:02:50.055 --> 00:02:54.345 That's why it is so important to set realistic expectations with the 00:02:54.345 --> 00:03:01.005 homeowner on their actual electric bill and their actual production. 00:03:01.400 --> 00:03:01.910 All right. 00:03:02.120 --> 00:03:07.519 Sleazy solar sales tactic number two, falsely advertising 00:03:07.549 --> 00:03:10.040 their new monthly expense. 00:03:10.370 --> 00:03:14.899 Now, for those that aren't aware, if you see or prepare a solar 00:03:14.899 --> 00:03:17.660 proposal for homeowner, they'll be, and you're using financing, 00:03:17.690 --> 00:03:19.519 they'll be a monthly amount listed. 00:03:19.850 --> 00:03:23.239 That monthly amount is making an assumption, but it's not like, 00:03:23.320 --> 00:03:25.989 Broadcast it out there until the salesperson communicates it. 00:03:26.230 --> 00:03:29.320 This assumption on your monthly investment assumes that you're gonna 00:03:29.320 --> 00:03:32.290 take the tax credit for the system. 00:03:32.440 --> 00:03:34.959 I'm gonna use some simple math here and correct me if I'm wrong, 00:03:34.959 --> 00:03:36.609 cuz math is not my strong suit. 00:03:36.614 --> 00:03:38.049 I was in the say math class four years in a row. 00:03:38.260 --> 00:03:40.450 People correct math in my videos all the time and call me an idiot. 00:03:40.450 --> 00:03:41.709 So I invite you to join 'em if I'm wrong. 00:03:42.040 --> 00:03:46.329 So let's say it's a $40,000 system, the 30,000, excuse me, 30% tax credit. 00:03:46.480 --> 00:03:47.140 It's 12 grand. 00:03:47.440 --> 00:03:50.470 So this monthly payment is assuming that this homeowner's gonna take this 12 00:03:50.470 --> 00:03:52.269 grand and actually pay down that loan. 00:03:52.285 --> 00:03:55.885 With the 12,000 to get to this payment amount. 00:03:56.424 --> 00:04:00.475 But what happens is if that's not communicated, that loan will re amortize. 00:04:00.595 --> 00:04:03.144 Meaning they'll recalculate it and then that all of a sudden that 00:04:03.144 --> 00:04:05.065 amount goes from whatever that small amount they were looking at. 00:04:05.065 --> 00:04:08.425 It shoots up because of the 12 grand that they were counting 00:04:08.430 --> 00:04:09.385 on getting put into the loan. 00:04:09.415 --> 00:04:14.175 Never was so, The reason that the, the lenders do this is it, it's more enticing. 00:04:14.205 --> 00:04:16.725 Like, Hey, your loan amount will be this much and we'll, we'll keep 00:04:16.725 --> 00:04:19.545 it at this much, assuming that you're gonna in, you know, make 00:04:19.545 --> 00:04:21.165 this contribution by a certain date. 00:04:21.195 --> 00:04:22.695 But then if you don't, the amount goes up. 00:04:22.935 --> 00:04:26.955 So without communicating to homeowners that they're required to contribute 00:04:26.960 --> 00:04:30.225 that tax savings towards the loan, they end up with a surprise bill 00:04:30.225 --> 00:04:32.925 that's far more expensive and in financial trouble, cuz they already 00:04:32.925 --> 00:04:34.695 spent this money on a new hot tub. 00:04:35.115 --> 00:04:38.535 Alright, sleazy solar sales tactic number three. 00:04:39.419 --> 00:04:43.039 Taking advantage of retirees or low income households. 00:04:43.935 --> 00:04:48.525 Back to the false monthly ex uh, payment expectation concept. 00:04:49.095 --> 00:04:54.015 If a lower income house or someone who's on tax-free retirement income, 00:04:54.075 --> 00:04:55.095 I know people are like taxes. 00:04:55.100 --> 00:04:55.755 Everyone pays taxes. 00:04:55.755 --> 00:04:56.925 Not everybody pay taxes. 00:04:57.225 --> 00:05:01.545 There are ways to not pay taxes as a retiree, and there's ways that 00:05:01.545 --> 00:05:03.945 people don't pay taxes otherwise, but that's besides this video. 00:05:04.305 --> 00:05:07.995 So let's say that they have a $40,000 system they put on their roof. 00:05:08.010 --> 00:05:09.570 $12,000 tax credit. 00:05:09.870 --> 00:05:13.980 If their tax liability, which means how much they're going to owe in taxes that 00:05:13.980 --> 00:05:19.680 year is not, uh, meet or exceed the. 00:05:20.700 --> 00:05:23.760 Uh, 30% tax credit amount, which is in this case, 12 grand. 00:05:24.180 --> 00:05:25.350 Then they don't apply for it. 00:05:25.350 --> 00:05:28.680 They can only apply for how much of their tax liability there is. 00:05:28.980 --> 00:05:33.360 So if you sold a massive system to someone who doesn't pay taxes anymore, and let's 00:05:33.360 --> 00:05:37.260 say their, their tax liability is like five grand a year, but the system was 00:05:37.260 --> 00:05:43.020 monstrous and is like, uh, $18,000 tax credit, they can only deduct two grand. 00:05:43.440 --> 00:05:45.660 Which again, changes that monthly expense. 00:05:45.840 --> 00:05:51.120 So this part of the message gets, is often failed to be communicated to homeowners 00:05:51.120 --> 00:05:56.880 that to apply, excuse me, to qualify for the tax credit, your tax liability 00:05:56.880 --> 00:05:59.040 needs to meet or exceed the tax credit. 00:05:59.370 --> 00:05:59.640 Okay? 00:06:00.000 --> 00:06:00.720 It's that simple. 00:06:01.200 --> 00:06:03.840 But again, many people don't communicate that. 00:06:04.050 --> 00:06:07.920 They'll sell the system to a retiree, the retiree hands the paperwork to 00:06:07.920 --> 00:06:10.890 his or her accountant or does their taxes, and they're like, well, yeah, 00:06:10.890 --> 00:06:12.450 you don't qualify for that tax credit. 00:06:12.735 --> 00:06:15.315 And then now that monthly payment that they were banking on in a 00:06:15.315 --> 00:06:16.815 fixed income shoots up even higher. 00:06:17.055 --> 00:06:17.535 Totally. 00:06:17.535 --> 00:06:18.255 Not cool. 00:06:18.735 --> 00:06:19.485 Not at all. 00:06:19.935 --> 00:06:22.395 Again, it's why it's so important to communicate this. 00:06:23.205 --> 00:06:29.085 This brings me to sleazy sales tactic number four, and that is putting solar 00:06:29.085 --> 00:06:31.575 on a roof that is 10 years old or older. 00:06:31.665 --> 00:06:34.275 Now, I go to argue that it should be much younger than that, but that's 00:06:34.275 --> 00:06:35.565 kind of the general rule of thumb. 00:06:35.835 --> 00:06:39.465 Oh, we can put solar on a roof as long as it's 10 years old or newer. 00:06:40.170 --> 00:06:40.710 Okay. 00:06:40.800 --> 00:06:41.100 Yeah. 00:06:41.460 --> 00:06:43.950 If you don't wanna do 10 years or older, 10 years or newer, 00:06:45.000 --> 00:06:47.160 here's what is again overlooked. 00:06:47.520 --> 00:06:51.840 If someone sells a solar system to someone with a 10 year old 00:06:51.840 --> 00:06:53.520 roof, yeah, we'll put solar on it. 00:06:53.520 --> 00:06:56.670 Here's the amazing ROI and all this money you're gonna save. 00:06:56.970 --> 00:06:59.970 What they don't communicate is that an average? 00:07:00.405 --> 00:07:04.755 Cost to detach and reset that system is roughly $8,000. 00:07:05.115 --> 00:07:09.735 So people who are making a commitment to swap at one bill for another, generally 00:07:09.735 --> 00:07:13.515 don't have eight grand laying around extra for their roof replacement. 00:07:13.784 --> 00:07:15.375 That part's not communicated. 00:07:15.555 --> 00:07:20.669 This again is one of the reasons that in our system, It is a roof with solar 00:07:20.669 --> 00:07:25.859 combo because it does truly, and in my opinion, inarguably and if you disagree, 00:07:25.859 --> 00:07:31.049 drop account below pro produce the highest possible ROI for the homeowner, 00:07:31.469 --> 00:07:35.429 because again, if they have to replace the roof, let's say it's even in five years. 00:07:35.549 --> 00:07:38.669 Five years in, you're barely seeing an ROI in the solar system. 00:07:38.849 --> 00:07:40.619 Now you go to get a quote for your roof and you're like, wait a 00:07:40.619 --> 00:07:42.030 minute, it's an extra eight grand. 00:07:42.059 --> 00:07:44.729 And then all those savings get flushed out the window. 00:07:45.989 --> 00:07:47.099 Not ideal. 00:07:47.445 --> 00:07:52.215 If it were me, I, I, I just personally don't believe in selling solar to 00:07:52.695 --> 00:07:57.285 a homeowner unless they're putting on a roof at the same time, there 00:07:57.285 --> 00:07:59.865 are obviously exceptions to a rule. 00:08:00.015 --> 00:08:03.165 Let's say you did the roof a year or two ago, going back 00:08:03.165 --> 00:08:04.965 to those customers, of course. 00:08:04.995 --> 00:08:09.225 But what I don't wanna do is, is, is provide this without 00:08:09.225 --> 00:08:12.105 providing the right information to a homeowner to make a decision. 00:08:12.285 --> 00:08:13.905 You could say five years is great. 00:08:13.905 --> 00:08:15.575 Seven years is where we start to get into that. 00:08:16.035 --> 00:08:16.935 Gray area. 00:08:16.935 --> 00:08:21.495 10 years to me is way too old way, way too old to put solar on a roof 00:08:21.825 --> 00:08:23.685 in the best interest of a homeowner. 00:08:24.495 --> 00:08:28.155 So again, if you do decide to do that, you need to communicate it to your homeowner. 00:08:28.335 --> 00:08:31.365 And in our system we put roof with solar on together, and 00:08:31.365 --> 00:08:32.534 that way there's no issue. 00:08:33.299 --> 00:08:33.750 All right. 00:08:34.289 --> 00:08:37.140 This brings me to the big can of worms, which is number five, 00:08:37.169 --> 00:08:38.760 sleazy sales, taxing number five. 00:08:39.030 --> 00:08:41.189 And I'm gonna guess that there's gonna be some comments 00:08:41.189 --> 00:08:42.240 in the comment section below. 00:08:42.299 --> 00:08:45.030 By the way, I invite them for all of these, whether you agree or disagree. 00:08:45.360 --> 00:08:49.770 Uh, but this one I think is gonna probably stir the pot the most, and that is selling 00:08:49.770 --> 00:08:54.329 homeowners on the emotional benefit of going green to help the planet Now. 00:08:55.155 --> 00:08:58.965 If you start looking into what it takes to produce solar panels, 00:08:59.235 --> 00:09:03.915 you'll find that there's a tremendous impact on mining on our environment, 00:09:04.095 --> 00:09:05.775 which requires fossil fuels. 00:09:05.925 --> 00:09:09.945 There's incredible foreign dependency, incredible fuel consumption, fossil 00:09:09.945 --> 00:09:12.105 fuel consumption to ship those panels. 00:09:12.600 --> 00:09:16.290 From our foreign, these foreign countries that we rely upon to the 00:09:16.290 --> 00:09:20.819 US and then once they're installed, they have a finite shelf life. 00:09:21.240 --> 00:09:22.709 I know it's not a shelf life, it's not food, but they have 00:09:22.715 --> 00:09:24.060 a finite production life. 00:09:24.090 --> 00:09:27.480 And then we need to either dispose of or recycle those panels, which 00:09:27.689 --> 00:09:29.939 either, again, cost more energy. 00:09:30.120 --> 00:09:34.800 So selling it on this green concept, people do because 00:09:34.980 --> 00:09:36.130 they say, Hey, you know what? 00:09:36.420 --> 00:09:39.329 Uh, you save the planet, let's do it together. 00:09:39.329 --> 00:09:41.969 And they're, they're playing into the emotion cuz we know that people make 00:09:41.969 --> 00:09:45.089 buying decisions based on emotion and I see why it's being done. 00:09:45.089 --> 00:09:49.800 I just quite frankly, don't necessarily agree with it because of looking 00:09:49.800 --> 00:09:52.229 into the, the actual requirements. 00:09:52.620 --> 00:09:54.240 Of producing these panels. 00:09:54.420 --> 00:09:59.490 It is very hard for me to see that that is actually green and good for our planet. 00:09:59.880 --> 00:10:02.610 If you wanna learn more on this, I recommend watching the 00:10:02.615 --> 00:10:04.380 documentary Planet of the Humans. 00:10:04.650 --> 00:10:08.430 Uh, I know that Michael Moore is a very controversial filmmaker. 00:10:08.430 --> 00:10:10.560 I don't love everything he's done, quite frankly. 00:10:10.560 --> 00:10:11.220 We'll leave it there. 00:10:11.220 --> 00:10:12.600 You can probably read between the lines. 00:10:13.020 --> 00:10:16.890 And at the same time, I found that to be quite illuminating to. 00:10:17.280 --> 00:10:20.970 The actual cost to our environment of solar panels. 00:10:20.975 --> 00:10:24.210 Now all that being said, do I think that providing solar to 00:10:24.210 --> 00:10:25.980 a homeowner is a good idea? 00:10:26.040 --> 00:10:26.550 Yes. 00:10:26.670 --> 00:10:30.360 Do I think that providing solar to a homeowner is a great way for them 00:10:30.360 --> 00:10:33.840 to break the monopolistic handcuffs that the utility company has on them? 00:10:34.140 --> 00:10:34.620 Yes. 00:10:34.800 --> 00:10:38.190 Do I think solar is a great way to provide more energy freedom? 00:10:38.520 --> 00:10:38.820 Yes. 00:10:38.820 --> 00:10:42.360 Do I think solar's a great way and needed for our world to grow 00:10:42.360 --> 00:10:43.830 beyond our grid capabilities? 00:10:44.160 --> 00:10:48.300 Yes, all of that I totally agree with, and there is a very, very 00:10:48.300 --> 00:10:51.120 valid argument for solar energy. 00:10:51.450 --> 00:10:55.710 But what I'm not quite sold on is selling people on the idea that 00:10:55.715 --> 00:10:59.010 they're making this incredible move to save the world together. 00:10:59.700 --> 00:11:03.150 So there's the top five sleazy solar sales tactics. 00:11:03.150 --> 00:11:06.450 Again, quick summary number one, false production expectations. 00:11:06.660 --> 00:11:11.000 Number two, false monthly payment expectations to understand that the. 00:11:11.775 --> 00:11:15.435 Tax credit's gotta be applied to loan Number three, taking advantage of 00:11:15.555 --> 00:11:19.755 retirees or low income household that cannot take advantage of the tax credit. 00:11:20.385 --> 00:11:21.165 Number four. 00:11:21.765 --> 00:11:25.965 Is installing solar on older roofs and not communicating the cost, the true 00:11:25.965 --> 00:11:30.165 cost to that homeowner of getting that roof replaced with the detach reset. 00:11:30.225 --> 00:11:34.005 And then number five, playing into the emotions of homeowners, telling 00:11:34.010 --> 00:11:37.425 them that they're helping the planet when it really might not be that case. 00:11:37.995 --> 00:11:41.385 Now, I told you that at the end of the video I'd share with you a little 00:11:41.385 --> 00:11:43.454 bit more about why I made this video. 00:11:43.964 --> 00:11:47.354 I resisted, as I shared before for many, many years, getting into solar, 00:11:47.354 --> 00:11:50.385 despite people using my sales system that were getting into solar, that 00:11:50.385 --> 00:11:53.775 were begging me to get into solar, adapting what I'm teaching in into 00:11:53.775 --> 00:11:57.314 solar, despite the fact that I have tons of solar salespeople that watch 00:11:57.314 --> 00:11:59.714 my channel because the tactics apply. 00:12:00.420 --> 00:12:04.800 I needed to be in solar in a landscape that I believed in, and 00:12:04.800 --> 00:12:06.150 that did right by the customers. 00:12:06.150 --> 00:12:10.830 And it wasn't until I met up with Cody, my partner, to co-develop the 00:12:10.830 --> 00:12:12.900 system and test it behind the scenes. 00:12:12.900 --> 00:12:14.790 Cody's company is using it currently. 00:12:14.940 --> 00:12:17.160 We've rolled it out with a handful of other companies. 00:12:17.280 --> 00:12:20.190 Of course, we have other folks using it now beyond its beta testing. 00:12:20.490 --> 00:12:23.880 And it's been widely available through our platform, is to 00:12:23.880 --> 00:12:25.800 sell roof with solar together. 00:12:25.890 --> 00:12:29.310 And what this does is it creates an amazing experience for a customer to 00:12:29.310 --> 00:12:32.580 get the highest return on investment on the roof With solar, it provides 00:12:32.580 --> 00:12:36.000 an incredible way for that customer to deal with one central point of 00:12:36.005 --> 00:12:37.740 contact as opposed to to multiple. 00:12:38.095 --> 00:12:41.035 It provides a way for the roofing salesperson to nearly double their 00:12:41.035 --> 00:12:44.395 income without having to run more sales appointments because we're in front of 00:12:44.395 --> 00:12:48.715 one customer and able to add solar, and it provides an opportunity for a roofing 00:12:48.715 --> 00:12:53.395 company who might be tempted by solar to avoid the pitfalls that many people do, 00:12:53.400 --> 00:12:56.935 which is I'll start a solar division, which isn't a division, it's a second 00:12:56.935 --> 00:12:59.185 company, and this second company requires. 00:12:59.315 --> 00:13:02.585 Separate operations, separate marketing, separate sales, and then 00:13:02.585 --> 00:13:05.075 they have another company that's competing in the solar landscape. 00:13:05.315 --> 00:13:10.235 Whereas when you go roof with solar, you're able to train your team to then 00:13:10.235 --> 00:13:14.045 offer solar to every qualifying homeowner right at the kitchen table, for them to 00:13:14.045 --> 00:13:19.025 add solar to their roof with incredible benefit on the retail front by opening up. 00:13:19.430 --> 00:13:23.810 Alternative financing vessels, which are much cheaper than roof financing, and 00:13:23.810 --> 00:13:28.580 even though the ticket price is higher, by leveraging the solar financing vessels 00:13:28.580 --> 00:13:34.400 and factoring in their monthly electric bill, believe it or not, the monthly 00:13:34.405 --> 00:13:37.820 investment total of their roof loan. 00:13:38.295 --> 00:13:42.585 Payment plus their electric bill is often higher than a roof with solar combo. 00:13:42.585 --> 00:13:45.465 So there's a tremendous economic value there. 00:13:45.555 --> 00:13:49.815 And then on the on the storm damage side, there's a tremendous economic value 00:13:49.820 --> 00:13:52.665 because the homeowner has the opportunity to pocket all the insurance proceeds 00:13:52.995 --> 00:13:55.095 and get the work done fully financed. 00:13:55.100 --> 00:13:58.040 So long as it is, all the work on the scope of loss is done and 00:13:58.040 --> 00:14:01.070 invoiced ethically, fairly and and a hundred percent compliant. 00:14:01.250 --> 00:14:03.230 That homeowner can now do whatever they want with the money. 00:14:03.260 --> 00:14:04.820 They can buy a pool. 00:14:05.180 --> 00:14:08.000 They can take a vacation, they can invest for kids college. 00:14:08.240 --> 00:14:09.590 They can get a kitchen remodel. 00:14:09.590 --> 00:14:11.480 They can blow it at a casino for all you care. 00:14:11.710 --> 00:14:15.220 The point is that's a tremendous value add for them to take those proceeds. 00:14:15.220 --> 00:14:16.960 So especially if they need deductible help. 00:14:17.290 --> 00:14:19.330 And instead of saying we can help you say, Hey, what if I 00:14:19.330 --> 00:14:20.380 just put money in your pocket? 00:14:20.380 --> 00:14:23.200 If you're short on cash, we have this other vessel there. 00:14:23.440 --> 00:14:26.710 And again, depending on where they're at with their electric bill, you 00:14:26.710 --> 00:14:28.870 know, you might be adding a few hundred dollars a month by, but you're 00:14:28.870 --> 00:14:30.670 offsetting the electric adding in a roof. 00:14:30.700 --> 00:14:34.510 And many homeowners find it to be a tremendous opportunity. 00:14:34.840 --> 00:14:40.604 So for those reasons, We get to help roofing companies nearly double 00:14:40.755 --> 00:14:43.665 without having to get new customers, without having to compete in the 00:14:43.665 --> 00:14:48.405 solar landscape where an average acquisition cost is 2000 to $3,500 00:14:48.555 --> 00:14:49.905 by just playing in the roofing world. 00:14:49.964 --> 00:14:52.214 So if you wanna learn more, there's a link in the description or you 00:14:52.214 --> 00:14:56.985 can text demo to 3 0 3 2 2 2 71 33. 00:14:57.255 --> 00:14:58.094 That's all for now. 00:14:58.125 --> 00:15:00.495 If you wanna hang with me, hop into this video and I'll see you soon.