In today’s episode, I’m talking about what it can look like to build your life and business from assignment, not just from a goal list.
This year, I did not set major goals the way I usually would. From the outside, it may have looked like there was a perfect plan behind everything. The book, the reviews, the Barnes & Noble placement, the speaking rooms, the growing platform. But the truth is, there was no perfectly mapped-out strategy.
There was readiness. There was obedience. There was a willingness to show up for what God placed in front of me and do the work.
I also share a story from my home staging days, where I learned that sometimes a space does not need more. It simply needs someone to see what is already there clearly. That same lesson has shaped the way I now think about business, life, and this mid-year self-check.
Because maybe you are not behind. Maybe there is already more in the room than you think.
Here’s what I covered
✅ Why I did not set major goals this year
✅ What it can look like to build from assignment instead of pressure
✅ The difference between a goal review and a mid-year self-check
✅ A gentle way to notice what may already be in your hands
✅ Why feeling behind does not mean you have failed
✅ The value of reflecting on capacity, resilience, boundaries, and lessons learned
✅ Why safe is not always the same as aligned
✅ Questions you may want to sit with before planning the second half of the year
I also talk about the pressure that can come up around the middle of the year. The comparison, the feeling of being behind, and that quiet voice that asks, “Who am I to think I could do this?”
This episode offers a different way to look at the first half of the year. Not through panic. Not through shame. Not only through goals that were met or missed.
Through inventory.
What did you build? What did you survive? What did you learn? What did you release? What opened up that you did not plan for?
Sometimes the next move may already be inside those answers.
Maybe the question is not only, “Did I hit the goal?”
Maybe the question is, “What has obedience already built?”
✨ Download the Creative Clarity Assessment
I created the Creative Clarity Assessment as a free resource to help you take this kind of honest inventory. It is not a personality test or a goal-setting worksheet. It is more like a mirror you can hold up to your business and your life. Download it at
www.jokedurojaiye.me/creative-clarity-assessment
💼
Explore Business Therapy™
If you would like support as you navigate the realities of building a business, Business Therapy™ offers a space for reflection, strategy, and honest conversations about growth.Learn more at
www.jokedurojaiye.me
📖
Read the book, Unmute Yourself
This book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows.
you can order here.
What is Business Therapy™ With Joké?
BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process.
Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship.
Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers.
She did what most creative women do.
She worked harder when she should have thought clearer.
The shift from creative to CEO mindset was real.
Joké fumbled her way through turning her love for design into a real business that pays the bills.
Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too.
BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run.
Joké brings these conversations back to one central idea: Separate the math from the drama.
Because you can be brilliant at what you do and still struggle with the business of doing it.
Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next.
BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence.
BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score.
Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.