Content, Briefly

Content, Briefly Trailer Bonus Episode 28 Season 1

Recart: Aaron Orendorff on low-volume, high-impact content

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On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

- Aaron's low-volume, high-impact content approach
- Why he only measures data points with a dollar sign in front of them
- Recart's unique SaaS + service model
- Lessons learned from four years at "the mothership" (aka Shopify)
- How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

πŸ‘‰ You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/

πŸ‘‰ You can learn more about Recart here: https://recart.com/

Creators & Guests

Host
Jimmy Daly
Co-founder/CEO at Superpath

What is Content, Briefly?

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programsβ€”things like content org structure, KPIs, workflows, meeting agendas, and much more.

This podcast is presented by Superpath, the internet's best content marketing community.