When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've all been waiting for? Who knows, but we're excited to hear more about this new, more flexible approach from founder/CEO of Minuttia & GrowthWaves, George Chasiotis.
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What is Don't Say Content?
Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.
Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.
- Join us for in-depth conversations about B2B marketing behind the scenes:
- How to run effective marketing teams
- Hiring best-in-class marketing teams
- Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers
- Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more
Created in partnership with Share Your Genius
An award-winning B2B podcast production company: https://www.shareyourgenius.com/