Throughout season 1 of Playing for Keeps, we've talked a lot about the importance of upholding brand standards across different channel of communication. This can be really tricky for growing DTC businesses already- imagine doing it across two different markets simultaneously. This has been a huge focus for the Ugly Drinks team as they expand from the UK into the US. In this episode, Hugh Thomas, Co-Founder of Ugly, explains how his team is divided between markets, and how they bridge the two to create a brand that can speak globally AND locally. Glocally, if you will.
What is Playing for Keeps?
Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.