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There are three things that you must
know, whether you're selling hail,

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wind or hurricane damage roofs.

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I get this question a lot.

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And in this video I'm
going to be answering.

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The following questions.

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Number one, what is the
difference between selling hail

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wind and hurricane number two?

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What do I need to know?

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And then number three, Hey, I'm in retail.

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Where do I even start?

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When it comes to adding these
losses on to my business, learning

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how to take advantage of them
because they will inevitably

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occur darn near wherever you live.

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And the last question is a big one and
that is I've been familiar selling.

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But not hail or hail, but not wind or
hurricane, but never Hale and whether

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or not you've had this experience, this
video is going to help highlight the

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three key differences, but I'm going to
end this video with a very important tip.

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I'm sharing it to the end
because it will make sense.

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Once I go through these three
tips, I just spoke the gentlemen.

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Who've been in the business for
seven years and I shared this advice.

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I hugged him.

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I said, this is very important
for you to add your workflow.

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You need to be doing this when
you get these claims called in and

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here's why, and his eyes opened.

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He goes, holy shit.

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I need to start doing that.

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So whether you're brand new or you
have experienced, I promise you this

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video is going to help highlight
those differences and help you serve

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your customers even better because,
Hey, that's what it's all about.

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Helping you smash your income
goal and giving every customer

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an amazing experience.

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So welcome.

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Welcome back.

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My name is Adam Benjamin, the
Rue strategist, and I'm super

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excited to dive into this because.

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As I said before, my mission is to
help you smash your income goal,

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give every customer an amazing
experience, but in order to give them

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an amazing experience, that's on you.

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It's not up to the insurance carrier.

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Quite frankly.

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I don't think they care that much.

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What we need to do is understand this
process intimately so we can best serve

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them because when all of these things
align, that's when you go to bed, feeling

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fulfilled, excited, and honored to serve
and feeling really good about yourself.

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So let's get to it.

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The three things that you must know.

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I want to get one thing out of the way.

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I get people that ask me this
question and say, Adam, you know,

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I, I want to use your program, Mike.

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You're all in one sales training
sales strategy and sales

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system, will it work for hail?

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Will it work for wind?

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Will it work for hurricane?

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Will it work for.

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And the answer is yes, not only.

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Yes.

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I have specific material for storm
claims for retail in Spanish, in Florida.

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That's the battle pack.

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Okay.

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And the actual sales system.

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So this is kind of the
fundamental background, the sales

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system or the sales process.

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The sales strategy is
the same, no matter what.

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All right.

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Now I know you're thinking,
oh, well it's different.

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It's.

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I promise the sales system, the key
touch points, what you do, how you

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process that customer is the same.

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The only thing that
changes there's two pieces.

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One is what's said in the material use.

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So the communication,
that's why I said one thing.

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I'm going to grip that
together in the communications.

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And number two is any of the
direct dealings with the insurance

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company, nine out of 10 of the.

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Are behind the scenes anyway, which means
it doesn't change the sales process or the

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sales flow from the customer experience.

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That's why companies, the thousands
of folks who are using our all-in-one

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sales training, sales strategy and
sales system called the roofing sales

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success formula for you or your team.

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By the way, there's a link in the video
description below are able to follow

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this, but that's beside the point.

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The key thing is that you need to know it.

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Doesn't.

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All right.

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Whether using mine or
your own doesn't change.

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By the way, if you have questions about,
uh, our programs, you can call our office.

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Here's our number 3 0 3 2 2 2 7 1 3 3.

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That's (303) 222-7133.

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You can call or text.

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All right.

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Now let's get to it.

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So the three touch points.

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Number one, we just covered.

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All right.

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This was a bit of a teaser process.

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Is it.

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Okay.

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So remember hail wind
hurricane doesn't matter.

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Let me walk you through it.

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One, you need to show up
and identify the damage.

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Number two, we'll get that claim filed.

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Number three, the adjuster
comes out and says, yes.

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All right.

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Number four, we're going to review
that scope with the homeowner.

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Number five, we're going to start that
work usually with a deposit check.

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And then when we're done, we're going
to invoice the insurance company

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to release file, or excuse me, to
release any depreciation that may

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be due along with any supplements.

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Then we collect final payment,
hail wind, hurricane same.

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So process from a sales standpoint
and a claim standpoint is identical.

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That's the beautiful.

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All right, so don't be afraid or timid
to go from working one to the other.

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It is identical.

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Now this is where we start
getting into what is different.

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And that is how to ID the damage.

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Now it's really important for us to
get into some weeds here, and then

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I'm going to give you, but when
I say weeds, I mean the details,

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I'm going to give you a couple of
recommendations for resources and people

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that I trust to help on this front.

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So let's go through.

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I'll never remember the very
first roof that I was on that

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got covered by hail damage.

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I'm up there and I'm doing the
thing, you know, you know, the hail

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damage inspection that bent over and
you're staring and you're doing your

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thing and you're poking and feeling.

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And it's like, you're trying to find
a needle in a haystack sometimes by

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the way, my friends down south that
get like Texas, Texas sized hail,

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you may not experience this, but when
you're working, you know, one inch

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hail, sometimes it's not as evident.

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And I remember being up there and I'm
like, why are they replacing this roof?

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It seems fine to me.

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And it's because to the untrained.

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I didn't know what to look for.

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I didn't realize the significance of
the bruising to the matting of the

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granule loss that exposed the matting
to the UV light, to Ben rotten,

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the shingle from the inside out.

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I didn't realize that the lifespan of the
roof was compromised, meaning shorten.

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I didn't realize that the
manufacturer's warranty was no

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invoice after being damaged.

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All of these is why it's covered.

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So it's not only under.

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What to look for, but the reasons why
it's covered and for that is where I'd

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recommend the national claims Institute.

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Uh, Matt Mulholland, who considers
himself the Dean of students, I

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believe national claims Institute.

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Matt is a fellow mentor
inside the pitch pro.

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Link in the description below as well.

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And I am not, by the way,
Matt doesn't even know.

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I mentioning this.

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I'm not affiliated with
national claims is due.

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I don't get kickbacks or referral fees.

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I'm sharing this because I've had people
go through it and reach out and love it.

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I have every intention of getting down
there myself, but Matt at national claims.

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In his facility has like literally
mock structures to walk you through

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what to look for, why it's covered.

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So it might be a really good resource for
you or your team on all different types of

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losses, not only on what to look for, but
the, the insurance side of things as well.

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Uh, so again, that's Matt Mulholland.

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You can find him on Facebook too.

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Matthew Mulholland with
one T uh, M a T H E w.

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Matthew Maholick.

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So that's one resource number two
is understanding tidy the damage.

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I'm going to slide into
another recommendation.

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All right.

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And this is for John.

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a fellow mentor inside
the pitch pro movement.

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Again, there's a link in the
video description for that.

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Let's say I deemed the damage.

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I remember my first wind claim
where I had multiple lifted

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shingles, but only some had creases.

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So sometimes when damage
is obvious, right?

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Like shingles are blown off.

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Sometimes there is lifted.

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Sometimes there's creases.

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How many do you need?

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Well, what can often happen, especially
in states that are, there are

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certain regions where there's a high.

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Saturation of homes that were built
with shingle products that are now

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discontinued, which means there's
compatibility, accessibility,

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repel, repairability issues.

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By the way, this is what John seen teaches
these three compatibility accessibility

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repairability, by the way, anyone that,
if I said it wrong, please correct me.

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So let's say one shingle
is lifted up increased.

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That is a law that's covered
by the insurance wind.

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Well, With John scene act, by
the way, he also co-founded

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MTS ID, which is a laboratory.

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You can actually submit that sample
to, to get, uh, indisputable evidence

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that that roof can not be repaired,
therefore deems replacement.

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And while I was at, um, roof con
with John, uh, gentlemen walked up

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with his phone, he's like, John.

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And man, I just got this church approved
from like two shingles, no churches

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super-stoked cause they needed a
new roof and it was older and it was

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damaged, but it was not repairable.

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So at any rate, um, John CNX, so I'm just
going to put here MTS ID and he also runs

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a Facebook group called name that shingle.

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And uh, so those are two ways, but if you
want to go even deeper inside the pitch

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pro movement folks have been putting up
their documentation, how to use NTSB.

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And kind of sharing that process behind
the scenes of working with insurance

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carriers to get those claims approved.

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And John's been really helpful
by the way, on helping, uh, some

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of our members identify shingles,
like through pictures on roof.

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What is this?

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So things like that.

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So again, I know I said I
was going to get into detail.

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I deemed the damage.

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It is really important
to deeply understand.

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All right.

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The hail and wind are
really the two categories.

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Hurricane, of course that's
going to be a lot of wins, right.

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So we know that again in, in
unfortunately, so many people get fixated.

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My hail P my hell, friends
that get fixated on hail when

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people get fixated on win.

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But oftentimes like here, even
in Colorado, we had a few.

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And this is usually a pretty heavy
hail market, but we have some really

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big windstorms kicked through on a
couple separate occasions that the

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guys and gals out here of my Colorado
friends, you have to be well-versed in

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understanding both sides of the equation,
what to look for when doing both.

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So that is a, a big difference
is what to look for in a deemed

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the damage, understanding the
nuances of how to get those.

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Approved.

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All right.

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This brings me to the third
different, so process is identical.

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You must know that that's important
that it's the same from a sales claim.

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Number two, the difference is identifying
things and understand the implications.

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Number three, this is the
final difference, which is the

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deductible and time limits.

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Okay.

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Deductible and time limits.

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Let me get this erased here.

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So let me give you a few
examples when there is a named.

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What I mean by name does a hurricane
lips often more often than not a

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named event or hurricane is going to
have a specific hurricane deductible,

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which typically is quite high.

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It usually a percentage of home
value or a fixed amount that would be

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different than all other insured losses.

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Okay.

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Meaning, Hey, your insurance, a
deductible is X dollar amount, but

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if it's a hurricane, it's this much.

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So.

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Excuse me, the type of loss will
dictate the deductible amount.

241
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Likewise, we are seeing more and more
that there can be hail or wind specific

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00:10:24,105 --> 00:10:25,965
deductibles on my personal residence.

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00:10:25,965 --> 00:10:28,605
For example, on our previous
insurance carrier, we had our

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00:10:28,725 --> 00:10:30,165
general insurance deduction.

245
00:10:30,630 --> 00:10:33,660
And then a wind deductible, which
is a percentage of the home value.

246
00:10:33,840 --> 00:10:34,170
Why?

247
00:10:34,170 --> 00:10:35,670
Because we were in a high wind area.

248
00:10:35,730 --> 00:10:37,560
So they said, Hey, you're
a higher risk of wind.

249
00:10:37,560 --> 00:10:39,540
So we're going to go ahead
and slap you with this big old

250
00:10:39,540 --> 00:10:42,240
deductible, which I don't even
think would have covered the roof.

251
00:10:42,270 --> 00:10:45,390
Frankly, we would have been paying
out of pocket for it, but again,

252
00:10:45,630 --> 00:10:47,220
different than we switched carriers.

253
00:10:47,220 --> 00:10:49,830
And now we're back in the same
fixed deductible for hail wind.

254
00:10:49,860 --> 00:10:51,960
Everything is under the same one.

255
00:10:52,110 --> 00:10:54,810
So it's important for you to
understand this because often.

256
00:10:55,545 --> 00:10:57,704
If you have a homeowner and you go
through all this work, the last thing

257
00:10:57,704 --> 00:11:00,795
you want to find out is they have
like a 5% of home value deductible,

258
00:11:00,795 --> 00:11:04,574
which means it's essentially going
to be not covered because the roof

259
00:11:04,574 --> 00:11:09,645
value is lower than the 5% or X
percent deductible, meaning they're

260
00:11:09,645 --> 00:11:11,055
going to end up paying cash for it.

261
00:11:11,204 --> 00:11:12,645
And it's treated like a retail deal.

262
00:11:12,795 --> 00:11:17,354
So the deductible amount is important for
you to understand based on the type of.

263
00:11:18,380 --> 00:11:20,390
Next is the time limits for hail.

264
00:11:20,390 --> 00:11:25,250
You generally have six months to
a one year from the date of loss.

265
00:11:25,250 --> 00:11:28,310
Meaning when the, when a storm hit
July 1st, you have till July 1st

266
00:11:28,310 --> 00:11:32,420
and the next year or a six month
window to file the claim and get

267
00:11:32,420 --> 00:11:33,440
it approved and get the work done.

268
00:11:33,440 --> 00:11:36,770
The invoice, the insurance
carrier with hurricanes, you often

269
00:11:36,770 --> 00:11:39,170
have a number of years, okay.

270
00:11:39,380 --> 00:11:41,870
That changes by state
and by insurance company.

271
00:11:41,900 --> 00:11:42,350
But that is a.

272
00:11:43,000 --> 00:11:46,840
Wide window of opportunity,
which is one of the reasons, uh,

273
00:11:46,870 --> 00:11:48,250
that when there are hurricanes.

274
00:11:49,005 --> 00:11:51,615
Becomes worked year after year after year.

275
00:11:51,645 --> 00:11:55,844
And we pick through and find those by
understanding how do I do the damage?

276
00:11:56,145 --> 00:11:59,145
And you might not be in like ground
zero where the main stuff came through,

277
00:11:59,295 --> 00:12:03,165
but the outlying areas, because
if you can link that damage to the

278
00:12:03,165 --> 00:12:08,655
named event, it opens up that window
of opportunity to work that claim.

279
00:12:08,925 --> 00:12:12,885
So these are the, which I'm just going
to right years, by the way, Florida

280
00:12:12,885 --> 00:12:16,295
Senate bill 76, my Florida friends,
uh, I forget off the top of my head.

281
00:12:16,850 --> 00:12:20,510
The time window, but I know it
adjusted Florida Senate bill.

282
00:12:21,020 --> 00:12:24,230
Um, if you Google a Florida Senate bill
76, you're going to see for the Florida

283
00:12:24,230 --> 00:12:25,790
folks that time when it was shortened.

284
00:12:26,180 --> 00:12:28,370
Uh, and I don't want
to quote it wrong here.

285
00:12:28,370 --> 00:12:30,410
So just take a peak cause they
did reduce that time window.

286
00:12:30,560 --> 00:12:32,870
It is still a number of years at any rate.

287
00:12:32,930 --> 00:12:35,480
These are the three things
that you absolutely must know.

288
00:12:35,480 --> 00:12:38,360
And I promised you a tip at
the end of what you need to do.

289
00:12:38,780 --> 00:12:39,020
So.

290
00:12:39,960 --> 00:12:43,320
And I also said it will make more sense
once I go through this, let me explain

291
00:12:43,710 --> 00:12:48,120
the number one process is identical
sales claims process, same flow oopsies.

292
00:12:49,080 --> 00:12:50,250
This pen just got slippery.

293
00:12:50,520 --> 00:12:52,140
Number two is how do I do the damage?

294
00:12:52,230 --> 00:12:54,360
And again, I recommend
national claims Institute.

295
00:12:54,360 --> 00:12:55,710
I don't make any money off this.

296
00:12:55,710 --> 00:12:58,110
I don't take referral fees or MTS ID.

297
00:12:58,140 --> 00:13:01,080
And the name that shingle Facebook
group, uh, both Matt Mulholland and

298
00:13:01,080 --> 00:13:03,240
John seen mentors and the pitch for
movement link in the description.

299
00:13:03,240 --> 00:13:07,380
If you want to join us for interactive
live set training sessions and in

300
00:13:07,380 --> 00:13:08,490
our discussion boards and so on.

301
00:13:08,820 --> 00:13:11,190
And then again, knowing the difference
between deductibles and time limits.

302
00:13:11,190 --> 00:13:12,390
So this brings us to the tip.

303
00:13:12,870 --> 00:13:16,350
This is a very key takeaway,
no matter what you do.

304
00:13:17,265 --> 00:13:23,895
Oftentimes when homeowners call that
claim in wi they're asked what caused

305
00:13:23,895 --> 00:13:27,795
the storm, what caused the damage
and what that insurance company

306
00:13:27,795 --> 00:13:33,705
is trying to do is pigeonhole you
into the path where you can't undo

307
00:13:33,705 --> 00:13:35,565
what you say that saves them money.

308
00:13:36,135 --> 00:13:37,305
I'm going to give you a direct example.

309
00:13:37,905 --> 00:13:38,775
I was on a house.

310
00:13:39,495 --> 00:13:41,355
This was a Fu man.

311
00:13:41,385 --> 00:13:42,105
How many years ago?

312
00:13:42,105 --> 00:13:42,345
Now?

313
00:13:42,375 --> 00:13:43,365
Probably about seven years ago.

314
00:13:44,175 --> 00:13:45,525
It was later into my roofing journey.

315
00:13:46,785 --> 00:13:47,655
I'm on this roof.

316
00:13:48,285 --> 00:13:51,344
We got hail, we got wind lay down deal.

317
00:13:51,375 --> 00:13:54,645
By the way that entire side of the
house was ripped off from a wind event.

318
00:13:55,785 --> 00:13:57,375
I am really excited for this homeowner.

319
00:13:57,375 --> 00:13:59,145
Cause we're about to get
a full wrap of siding.

320
00:13:59,175 --> 00:14:00,525
We're about to get the
whole roof approved.

321
00:14:00,675 --> 00:14:03,314
The adjuster comes down the roof
and he goes, all right, Adam,

322
00:14:03,405 --> 00:14:06,584
well, homeowner called in a hail
claim and we found the wind.

323
00:14:06,595 --> 00:14:10,454
So the hail date is the
date of loss of blank.

324
00:14:10,935 --> 00:14:16,814
But the last wind date that we have
is blank, which means homeowner's

325
00:14:16,814 --> 00:14:22,485
going to have a $2,000 hail deductible
and a $2,000 wind deductible.

326
00:14:23,295 --> 00:14:23,755
We got to.

327
00:14:25,334 --> 00:14:30,015
Do you know how much that just absolutely
put a knife in my heart that I had to

328
00:14:30,015 --> 00:14:34,275
go to the homeowner because I could have
prevented that I could have helped guide

329
00:14:34,275 --> 00:14:40,395
her to falling that claim the right way,
which is by using the word storm damage.

330
00:14:41,685 --> 00:14:42,074
Okay.

331
00:14:42,165 --> 00:14:42,824
Why?

332
00:14:43,185 --> 00:14:45,495
Because storm is a loose term.

333
00:14:45,704 --> 00:14:47,805
No one can say you called in for hail.

334
00:14:48,225 --> 00:14:49,905
I told her to say hail.

335
00:14:50,055 --> 00:14:50,685
Why?

336
00:14:50,805 --> 00:14:52,785
Because in my head there's a.

337
00:14:53,865 --> 00:14:57,375
That adjuster took this
literally and had to put dates.

338
00:14:58,455 --> 00:15:03,225
When the discovery of damage was
storm damage, I would encourage

339
00:15:03,225 --> 00:15:04,665
you to advise your homeowners.

340
00:15:04,665 --> 00:15:08,235
And by the way, anyone who's a public
adjuster who understands this language.

341
00:15:08,235 --> 00:15:10,275
If you have anything to, to add
to this, if you, if you think

342
00:15:10,275 --> 00:15:12,765
this is stupid and this is great,
I just want to hear from you.

343
00:15:12,975 --> 00:15:13,215
All right.

344
00:15:13,275 --> 00:15:14,805
I'm not an expert on this stuff.

345
00:15:14,805 --> 00:15:15,405
I'm not an attorney.

346
00:15:15,405 --> 00:15:16,095
I'm not your attorney.

347
00:15:16,305 --> 00:15:17,235
I'm not a public adjuster.

348
00:15:17,505 --> 00:15:20,865
But what I can say is that when
we paint ourselves in a corner,

349
00:15:20,865 --> 00:15:22,125
we can't, unpaint the corner.

350
00:15:22,395 --> 00:15:25,065
So when we say storm damage,
it's all encompassing umbrella

351
00:15:25,095 --> 00:15:25,845
and it puts our whole.

352
00:15:26,329 --> 00:15:28,910
Favorable position where the
insurance company doesn't try

353
00:15:28,910 --> 00:15:32,660
to do something sleazy like this
because that's stiffed my homeowner.

354
00:15:33,109 --> 00:15:37,430
I'm having two claims now and two
deductibles, which is not a win.

355
00:15:37,760 --> 00:15:38,479
So there you have it.

356
00:15:38,750 --> 00:15:39,890
You got the three tips.

357
00:15:39,949 --> 00:15:40,280
Excuse me.

358
00:15:40,280 --> 00:15:41,569
The three differences.

359
00:15:41,589 --> 00:15:42,280
What you must.

360
00:15:42,940 --> 00:15:44,410
What's different and what's the same.

361
00:15:44,650 --> 00:15:48,040
And the most important key takeaway is
how to file those claims moving forward.

362
00:15:48,190 --> 00:15:52,120
So you don't end up in a situation
that jeopardizes your homeowner.

363
00:15:52,390 --> 00:15:57,580
And the last thing is to remember that
the sales system, whatever it is, whether

364
00:15:57,580 --> 00:16:00,550
it's my material or yours stays the same.

365
00:16:00,940 --> 00:16:01,600
Hey, thanks for doing.

366
00:16:02,089 --> 00:16:02,990
In today's video.

367
00:16:03,199 --> 00:16:06,439
If you have any questions, drop
them in the comments below.

368
00:16:06,620 --> 00:16:07,730
I do take a peek.

369
00:16:07,760 --> 00:16:12,050
I keep a very close eye on those, and I
respond to all productive and insightful

370
00:16:12,050 --> 00:16:13,730
conversations because I value your time.

371
00:16:14,060 --> 00:16:18,620
And I want to make sure that the
attention you give here helps you

372
00:16:18,680 --> 00:16:22,100
smash your income goal and give
every customer an amazing experience.

373
00:16:22,100 --> 00:16:25,490
So if you haven't yet done it, click
right here to get a free copy of my pitch.

374
00:16:25,490 --> 00:16:27,949
Like a pro roofing sales training
video library sent right to your

375
00:16:27,949 --> 00:16:30,670
inbox, or continue your journey
with me and click here to watch.

376
00:16:31,484 --> 00:16:32,234
I'll see you in the next one.