Course Lab: Lessons from Successful Online Course Creators

Most coaches don't like running a business, says Melinda Cohan, CEO of The Coaches Console. Her online course, The Coaching Business System, runs students through the groundwork of setting up business systems, providing them with all the necessary elements for their transformation. In this episode of Course Lab, Danny and Abe dive into the expert design of Melinda’s course; its mixture of content and community and its rare results guarantee.

Show Notes

Episode summary: All the Necessary Elements for Transformation (Melinda Cohan) Most coaches don't like running a business, so Melinda Cohan, co-founder of Coaches Console, created a technology platform to help coaches do so, combining it with unparalleled coaching and training, so new and new-ish coaches can leverage their time and effort easily. 

In the wildly successful 12-week online course, The Coaching Business System, Melinda helps entrepreneurs avoid overwhelm through carefully mapped out milestones, experiences and action items. The course is a mixture of content and interaction with coaches and the community of fellow students. Plus it comes with a rare guarantee policy that promises results.

In this episode of Course Lab, Danny and Abe discuss Melinda’s course, her very long track record of expertise before she came to the world of online courses, how she leverages synergistic skills, and why you might want to hire from your own community. 

In this episode we discuss:
  • How Melinda  changed her business model from one-on-one to one-to-many.
  • The seven success systems every business needs to have in place, and what made her decide on such a broad scope in her course.
  • The biggest areas where students get stuck. 
  • Where the coaching part of the course is really impactful.
  • How the unique guarantee policy promises results. 
  • Danny and Abe’s debrief after the interview.

“It doesn't matter how much content you give somebody at home, it matters how much they consume, and how much they implement.” 

“Isolation is the number one enemy to success.“ – Melinda Cohan


Melinda Cohan

Guest bio: Melinda Cohan is CEO of The Coaches Console, a seven-figure software, training, and coaching company that has helped more than fifty thousand coaches create profitable and thriving businesses. She is a systems expert helping coaches get over the tedious task of running their businesses so they can focus on what they love - the actual coaching of amazing clients.

Fifty-six percent of coaches fail. Why? They don’t know how to efficiently run a profitable business. Without iron-clad systems, they’re hard-pressed to leverage their time, serve more clients, and grow their businesses and profits.
 
The Coaches Console is one cohesive platform. Melinda and her team blend coaching with training to help you create a clear and realistic path to sustainable results. Her desire is to expand The Coaches Console tool into other professions.

She’s also the author of the new book, The Confident Coach, where shares her insider's view of the coaching industry.

The Coaching Business System is a 12-week, evergreen course with a mixture of content and interaction:
  • The course comes with a stack of freebies.
  • The course starts students at ground zero and takes them through the groundwork of setting up their business systems.
  • Each module is large. Some of the topics covered include “Branding,” “Support & Referring,” and “Leveraging your Content, Time, and Money.”
  • The course comes with a 6-month membership to The Coaches Console.


• Resources or websites mentioned in this episode:
  1. Mirasee
  2. Melinda’s website 
  3. Melinda’s podcast, Just Between Coaches
  4. Melinda’s LinkedIn 
  5. Melinda’s book, The Confident Coach


Credits:
  • Guest - Melinda Cohan
  • Hosts - Danny Iny & Abe Crystal 
  • Producer - Cynthia Lamb 
  • Executive Producer - Danny Iny
  • Assembled by - Geoff Govertsen
  • Audio Post Supervisor - Evan Miles, Christopher Martin
  • Audio Post Production - Post Office Sound
  • Music soundscape - Chad Michael Snavely

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If you have a question for Course Lab, put the show title in the subject line and send it to podcasts@mirasee.com.

Music and SFX credits: 
  • Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

  • Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

  • Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

  • Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript: All the Necessary Elements for Transformation (Melinda Cohan)
 coming soon

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What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!