The FMCG Marketing Daily | Food giants face Poland 'shrinkflation' scrutiny | The Ryl Company on attracting 'under-indexed' | Laura Woods partners with M&S to

The FMCG Marketing Daily — September 08, 2026 In this episode: • Poland's consumer watchdog has put Danone, Mondelez, Nestlé, and Unilever simultaneously in its crosshairs over shrinkflation — a regulatory moment that tests how FMCG giants defend pack-size reductions without destroying brand trust. • RTD tea challenger Ryl is building a US expansion strategy explicitly around the demographic gaps that legacy tea brands have failed to close with Gen Z and millennials — a direct threat to established players in a fast-growing category. • M&S Food is using sports broadcaster Laura Woods and a grassroots football platform to make a direct brand purpose play — positioning its food credentials around community and nutrition rather than premium retail heritage. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.