Choice Hacking: The Marketing Psychology Podcast

There's no question that Netflix are innovators and industry-creators.

Over the past two decades, Netflix has grown from a plucky David-like startup taking on the then Goliath-like Blockbuster Video to a FAANG brand spoken of in the same breath as Apple and Amazon.

There's no question that Netflix's user experience has a lot to do with its success - and even more to do with its continued reinvention in the face of competition from brands like Disney+ and Hulu.

But how did Netflix create such an industry-leading experience? Unsurprisingly, psychology and behavioral science play a pretty big role - purposely or not.

Join me today as I dive into the psychology and behavioral science that's helped make Netflix the world's biggest streaming service - and how you can use their approaches in your own work.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

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//SOURCES: Choice Hacking, Five Ways Netflix Used Psychology to Become the World’s Biggest Streaming Platform

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What is Choice Hacking: The Marketing Psychology Podcast?


This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.


If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.


Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…


And how you can apply the same insights, even without a Fortune 500 budget.


Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).


Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….


This podcast will change the way you think about marketing and business forever.


“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener