The Founder Ride

In this episode of The Founder Ride, we sit down with Cheryl Stauffer, founder and CEO of Crimson Design Group, to explore the intersection of bold design, purposeful leadership, and entrepreneurial grit. Cheryl shares how she built a nationally recognized interior design firm rooted in her personal values, and how her commitment to meaningful relationships and social impact continues to shape the way she leads her team and serves her clients.

From navigating early business challenges to defining what success looks like beyond the portfolio, Cheryl’s story is full of inspiration, strategy, and heart. Whether you're scaling a creative business or looking to align your work with a greater mission, this episode is one you won’t want to miss.

Tune in for insights on vision, culture, and building a business that reflects who you are.

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What is The Founder Ride?

Designed by entrepreneurs for entrepreneurs, this podcast delivers actionable insights, inspiring stories, and expert advice to help you navigate the challenges of building and growing a business. The Founder Ride is a rollercoaster of emotions that an entrepreneur goes through whether you're just starting out or scaling to new heights, each episode equips you with the tools and motivation to succeed.