How to grow a construction business? | Construction Business Lead Generation

James Dooley explains how construction companies grow revenue because SEO, social proof and lead generation improve trust and create consistent inbound enquiries. Kasra Dash highlights why directories, reviews and daily social media content matter because customers compare brands before enquiring. Their discussion shows how clear positioning and strong online presence drive higher quality leads because buyers prefer credible and visible contractors.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

Kasra Dash:
so if I have a construction company and I want to increase the revenue increase the amount of inquiries I'm actually getting in my business month on month what do you recommend

James Dooley:
so if you're looking to grow of how to grow your construction business then I would certainly start off via search engine optimization so trying to rank your website and your properties online in bing in Google in um YouTube which is the second L second largest search engine that there is out there so trying to get videos of previous jobs that you've done within the construction sector obviously construction is quite a broad term yeah so when people saying okay I run a construction business I would be trying to say okay but what is it that you do is it building houses is it just building extensions on houses is it building and constructing school playgrounds um is it construction of actual playground um not playgrounds but School kind of modular buildings and stuff like that so you need to start understanding okay I'm in the construction sector but what is it that I do and then when you can start understanding what it is that you do and where you make most profit on that's where you should be advertising and marketing because you want more of the services that make you as a business the most money so it could be construction of roadways like rail it could be anything um so I'd start with SEO i' then pigeon all myself into being I'm the experts in this yeah and then from there then I would be trying to get as many videos images testimonials reviews and Cas studies put online as I can so I've got a positive brand when someone searches my name then with regards to generation of leads I would start by teaming up with a lead generation company so over at fat rank.com if you go to the contact page on there there is if you fill in the form there we work with a lot of different construction companies and do lead generation we are very selective with who we work with so you need to make certain that you've got a sales team generally speaking that you work Nationwide and you look professional online so you have these testimonials and these reviews so that if you was being compared to another construction company that people would go yes I would order whatever the product or service that you're doing from the company that's inquiring within fat rank but I wouldn't throw all your eggs in one basket I would go out to two or three maybe other lead generation companies as well to get that consistent flow of inquiries coming in and then I tried to start looking at the sales funnels in making certain that the inquiries you're getting are turning into orders and therefore into profit but if I'm saying there so like get as many images and videos there are out there should a construction company be looking to post daily on social media do you think social media could be a platform for a construction company to grow as well

Kasra Dash:
so it might not so in in construction again this is a very very broad um but let let's say for example if you're doing driveways right that that's still under the construction umbrella yeah um if you're doing like videos setting up your actual uh camera and you are doing a time lapse of you installing let's say a block pave a block pav and driveway then that that could generate you some inquiries but what it can also do is build up trust so let's say for example if you have a potential customer that has searched for let's say block Paving again um and it's against you and the competitor and your competitor is doing all the social medias they do have the reviews they've got the videos you you're probably going to lose that inquiry and you you could you could be providing a much better actual um service than your competitor but because you're not screaming and shouting about it online then you're probably going to struggle with the actual converting and get getting that client or getting that traffic into an actual paying customer another thing just to touch on as well because you mentioned SEO a good starting point is actually getting your website listed on directories as well so you've got the likes of yell Yellow Pages Yelp in America in the UK you've got construction. co.uk the construction index. co.uk you've got certain accreditations as well I believe construction Line Construction line in Chaz quite big yeah um there's obviously the respective um companies in America that you can get listed on literally just do a quick Google on construction directories and you you'll be able to find a good list of where to get listed on as well

James Dooley:
yeah yeah I mean there's one or two other places like check a trade and a few other kind of platforms like that build a builder trust a Trader um all those type of websites can generate your leads you need to start looking at other the leads converting because a lot of time they're not exclusive leads they might be resold to five or six different construction companies so at that point you need to start working out am I getting the return on investment which is the most important part right so are you getting the return investment on that but business directories could work well paid business directories on stuff there you've got PPC my only issue it's quite expensive and then you've got traditional like marketing like billboard ads uh radio ads tv ads magazines again I don't think that would do for me personally it's doing the SEO getting that trust of the brand online and then maybe teaming up with some lead generation companies that will get the best bang for your book for building out and growing Construction Company yeah definitely if you guys do want to inquire with fat Rank and see if your business actually qualifies make sure to check out the link down below or go to fat rank.com cont