Brand Growth Heroes

How do you grow a brand to €120M in sales in only 2.5 years, launching 30 products, and revolutionising more than a few grocery categories along the way? And how do you achieve household penetration of 11 million French households, with NO advertising, NO field sales, and very little traditional negotiation with grocery buyers? When you consider that this is happening in France - one of the most inflexible, difficult to negotiate and costly European retail grocery markets - and is coming to the UK, USA, Germany, Italy and more markets imminently, every company supplying a food & bev product into retail grocery better be ready with a response!

Show Notes

How do you grow a brand to €120M in sales in only 2.5 years, launching 30 products, and revolutionising more than a few grocery categories along the way? And how do you achieve household penetration of 11 million French households, with NO advertising, NO field sales, and very little traditional negotiation with grocery buyers? When you consider that this is happening in France - one of the most inflexible, difficult to negotiate and costly European retail grocery markets - and is coming to the UK, USA, Germany, Italy and more markets imminently, every company supplying a food & bev product into retail grocery better be ready with a response!
★ Support this podcast on Patreon ★

Creators & Guests

Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes is the leading FMCG business podcast and ranks in the Top 1.5% of all podcasts globally. Food & Bev brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and finds out just how they do it!
This new series is supported by our partner Strong Roots: Good for you, Good for the planet, Good Made Easy.