How This Print On Demand Business Built Trust By Putting The Brand First (with Ben Lebowitz)

Ben Lebowitz started West & Willow, a modern pet portrait brand, less than a year ago. And when he started, he knew it was a crowded market. But he saw an opportunity to build a real brand in the space. And he had the perfect background to make it happen. After working in the agency world for a decade, he knew a thing or two about brand-building. So he set off on a print on demand journey with just $1500 and a lot of late nights on YouTube. And in 2 days, his business was profitable. Fast forward one year later, and West & Willow has turned into a thriving ecommerce brand. Here’s how he did it.

Show Notes

Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:

• The launch ad they’re still running a year later.
• How to build trust with your audience from the very beginning.
• How to get 20-30 pieces of user-generated content (UGC) every day.
• Why discounts are the right move for their brand.

Show Notes & Links

• [6:25] How did your marketing background help when you were getting started?
• [8:03] What did the launch look like?
• [10:05] How to get social proof without any customers.
• [13:41] Coming up with an initial ad budget.
• [16:32] How they sustain the momentum through marketing.
• [18:30] How to get insane UGC.
• [26:15] The best campaign you’ve ever run.
• [28:16] What’s the case for running discounts?
• West & Willow
• Ben Lebowitz on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.